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Why are SERPs Important for SEO ?

Last Updated : 13 Dec, 2023
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Google’s response to a user’s search query is known as the Search Engine Results Page or SERP. In addition to organic search results, sponsored Google ad results, knowledge graphs, highlighted snippets, video results, and much more are frequently shown in SERPs. For example, if you type or search for something in Google the SERP is what you get back

Many SERP features from Google show up on the first page, Note that there are two most important categories paid results and organic results.

Advertisers using Google AdWords to bid on keywords are the source of these sponsored results. Google Ads gives preference to the highest bidder for placement even when it considers ad relevance. Google’s algorithm selects the organic results, which are earned positions, as the best and most relevant results overall for each particular search.

Why are SERPs Important for SEO?

The way your website shows up on Google’s first page is determined by SERPs. For instance, you’re working really hard to get your website to appear on Google’s first page when people search for “how to learn web development”.

That’s awesome. until you see that SERP features push the #1 results to well below the fold as mentioned below:


Site of pages

Here it means that, even if you crack page 1, you probably are not going to get many clicks. On the other hand, SERP for link building is much less busy. Here in the above image it consists that your organic result has a good chance of getting clicked on. Another important factor when it comes to evaluating the SERPs is ” no-click searches”.

According to the Search engine land, There are more “no-click searches” than ever before as mentioned in the diagram.

Here are some brief details consists of:

  • Organic clicks: 45.1%
  • Zero clicks: 25.6%
  • Keyword change : 17.9%
  • Clicks to other Google properties: 9.7%
  • Paid clicks: 1.8%


Organic Search Results

The organic results are determined by Google’s complex algorithm. Even though Google’s algorithm is actually a top secret, few ranking factors includes:

  1. Off-page SEO signals (backlinking).
  2. On-page SEO signals (keywords that you use).
  3. Site loading speed.
  4. Branding and trust signals.

And a standard format of organic search result snippet includes Page title, page URL, and meta description as shown below as an simplified example.


Snippet for Organic search result

Regularly, Google enhances some organic snippets with new features. For instance, they will display the date of publication if that is what you are looking for on the page you are trying to find.


Page showing published date.

It also shows sitelinks as other results for any references. As sitelinks link to sections of a particular page.



Paid Search Results

Since we are aware of the format of the sponsored search results, they are indicated with a little Ad icon in the top left corner of their snippet as mentioned below:


Ad icon in page title shows paid search result.

Since Google will also display advertisements at the bottom of the SERPs for highly competitive, valuable search items. The following examples show how the advertisements that run at the top and bottom of the page might obstruct the organic results:

Featured Snippets

They are short section of any content pulled from a webpage or in video format.


Featured snippet

A highlighted snippet appears in 12% of all SERPs, according to the industry survey. In fact, many refer to the featured snippet identified as “Position #0” since it appears so high on Google’s first page.

Types of featured snippets

There are mainly 4 most common types as shown:

  • Paragraphs.
  • Tables.
  • Videos.
  • Bulleted lists.

Depending on the search query Google can automatically pull out any price of content from any top-ranking webpage and display it as a featured snippet in any one of these forms as mentioned above.

What is a SERP feature?

It is any result which is not organic. Some SERP features include as mentioned below:

  • Rich snippets.
  • Featured snippets.
  • Knowledge features.

Top 5 Reasons why SERPs are important to SEO

  1. Increases network and search results traffic.
  2. Improves Crawling.
  3. Builds Credibility.
  4. Increases User Contact Points.
  5. Improves domain authority and backlinks.

Tools with SERP Analysis Feature

These are a few of the best SEO tools that will provide your team with all they need to get your firm to the top of the search results page, where it rightfully belongs.

  1. Mangools SERP Checker – It offers a tool for analysing the SEO performance of your website. Based on more than 50 distinct optimisation parameters, SERPChecker evaluates the SEO authority of your website and makes recommendations to help you outrank your rivals. it also evaluates the impact of rich snippets on CTR( click through rates).
  2. AccuRanker Google Grump rating – It uses Google Grump rating tool in order to measure the rates at which the ranking of websites are fluctuating. This particular software uses 30,000 randomly selected keywords. Here it provides four level of grumpiness from chilled to cautious, grumpy, and furious. Based on the level rankings are stable or start to fluctuate.
  3. SEMRush Position Tracking Tool – It has three tracking tools that is mentioned below
    • Position ranking – It tracks your keywords, domains, and competitors and it can also measure campaign process, fix error, and optimize ranking efforts.
    • Sensor – It tracks activity levels on Google, looks for signs of new algorithm update in industry SEO approach.


SERPs are very important when it comes to SEO they tend to give the search results in a simplified or very interactive manner. If a major search engine, like Google, finds out that a website is using Search Engine Optimisation (SEO) cloaking techniques to trick the search engine into giving it a higher ranking position, it is likely to penalise the website as required by downgrading its ranking, banning the website, or even removing it from the search engine index.

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