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Semrush Free Trial | Introduction, Actiavtion and Tips

Last Updated : 05 Dec, 2023
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Digital marketing and Search Engine Optimisation have become a huge part of websites and applications, one of the tools that help in this regard is Semrush. Semrush has gained wide popularity and is a trusted platform that is used by both individuals and businesses for the purpose of SEO. With the help of tools like Semrush, it makes it easier to gain an edge over the competitors. Semrush provides a combination of many tools that not only focus on SEO but also on blogs, AI tools as well as social media presence. All of these reasons combined with affordable pricing as well as a 7-day free trial makes Semrush one of the best tools when it comes to optimising the websites for SEO and digital marketing purposes.

What is Semrush?

Semrush is a tool that mainly focuses on providing the users with optimisation, recommendations and services that are needed to check the SEO practices of any website. It also has features that highlight certain drawbacks, shows competitor websites, gives the areas of improvement for the your website and more. It helps the user to improve their online presence and optimise their SEO strategies. Some key features of Semrush are Keyword Research, Site Audit, Backlink Analysis, Advertising Research, Content Marketing, Social Media Management, Rank Tracking and Market Analysis. Due to these features Semrush is one of the popular tool used for analysing SEO practices.

Tool offered by Semrush

Tool offered by Semrush

What is Semrush Free Trial?

Since Semrush is a paid service, they offer free trial for users that are interested in testing some of the functionalities of what Semrush is providing. The free trial is available only on the Guru ($249.95/ month) and Pro ($129.95/ month) plans of Semrush. Guru plan has more features in addition to those of the Pro plan but Guru plan is almost twice as expensive. The information of the Free trial is mentioned below:

  • Duration: The duration of the free trial is for 7 days and within this time period all the features of the selected plan can be used.
  • Access to Features: The free trial gives full access to all the features that are offered by the selected plan such as Keyword research, on page SEO, competitor analysis and more.
  • Limitations: The free trial is not available for any custom plans or for the Business plan. The free trial can only be activated after subscribing to only a montly plan and NOT for any annual plans.
  • Payment Information: To make use of the free trial, an existing account or a new account is needed. After selecting either the Pro or Guru plan, the user has to enter the card details for availing the 7-day free trial.
  • Cancellation: Users can cancel the subscribtion at any time period before the 7-day period. Cancellation before this period will not lead to any charges but if the subscribtion is left uncancelled after the given period, then the user will be charged according to the already selected plan.

What does Semrush Free Trial Offer?

The features provided by the free trial depends on the plan that is chosen for the free Trial. Since free trial option is only available to Pro and Guru plans, given below is a comparison of the main features that are provided by both the plans:



Pro Plan

Guru Plan

Competitor analysis

This is a tool that gives the overview of the SEO practices employed by the competitor’s of your website.



Keyword Research

This tool displays the statistics of various keywords that are used in your website and how popular those keywords are.



Website Audit

This tool scans your website and gives basic improvements in terms of SEO like the optimisation of picture for faster load times or correcting the layout of the page.



Backlink Analysis

The tool checks for the backlinks in your website and determines if they are having a positive impact on the SEO.



Advertising Tools

Management and optimisation of advertising campaigns.



Content Marketing Toolkit

A set of various tools that helps to create, analyse and implement content for marketing purposes.

Not Available


Historical data

Helps in the analysing the past perfomance, track changes or recommend future plans.

Not Available


Multi location and device tracking

Tools that give various analytics specific to the devices or locations of usage.

Not Available


Looker studio integration

Allows intergration of Looker studio which helps in the visualisation of the data.

Not Available


How to Activate your Semrush Free Trial?

For activating the Semrush free trial, follow the steps that are mentioned below:

1. Semrush Website

Go to the official website of Semrush. At the top of the page, click on the “pricing”. This will take you to the plans and pricing page which displays all the plans.

2. Choose your plan

Base Plans and Pricing offered by Semrush

Base Plans and Pricing offered by Semrush

Click on the plan that you are interested in. As mentioned before free trial is only available on Pro or Guru plans, so click on the “Try for Free” button present on the plan that you need. This will take you to the Signup Page.

3. Account setup

In the signup page, either login (you can also login with SAML) to an existing account or create a new one with an email address and password and proceed. Login and Signup can also be done using Google account.

4. Payment Information

Enter the payment details, only cards are accepted. After entering the details proceed by clicking the “Try Now” button. The card information is saved and a nominal amount is deducted to check card validity which is refunded soon after. The plan money will not be deducted now, charges will only be applicable after the free trial period of 7 days. You can cancel the plan before this if needed. The First charge date is also displayed.

5. Cancel Before Trial Ends (Optional)

If you decide not to continue with a paid plan, make sure to cancel your subscription before the trial period ends to avoid any charges.

Which plan to choose after the free trial ends?

Semrush offers three plans which are Pro, Guru and Business. The specific needs depends on the use, budget available and on a case by case basis.


Pro Plan

Guru Plan

Business Plan

Use Case

For individuals, free lancers and small teams

For agencies and mid-sized businesses

For large agencies and enterprises





Keyword Tracking




Result Report




In addition to these three base plans, those who are in need for something else that is tailored to specific use or in need of more quota can request a custom plan which is made available in the plans and pricing page itself. You can request a plan by filling in some basic details and Semrush will get in contact with you about the information and pricing.

Tips for Maximize Semrush free trial

The steps to maximise the semrush free trial depends on the use case and the features that are most needed to use. But here are some tips:

1. Find the tools

Whether it’s refining your own SEO content or trying to understand the competition, Semrush has specific tools for all uses. The first step is in finding out what your requirement is.

2. Core Features

The main features of SEO that are provided by semrush include keyword research, site audit, competitor analysis and backlink analysis. It is worthwhile to check on these tools and evaluate whether they live up to your expectations.

3. Social Media Insights

If applicable to you , check out the social media management tools. Monitor mentions, schedule posts, make campaigns and analyze the performance of the social media presence.

4. Customer demo

Make use of the free training session that is available when you start you free trial. Request a free training session which is available in the plans and pricing page, and the slot will be allotted. Once the free demo is completed, all the questions or doubts will be answered by a dedicated point of contact made available by the semrush team.

5. Study Insights

If you are interested in learning more about SEO, check in detail by comparing information of multiple websites and see how they compare and what made the most difference.

6. Results

Before the trial runs out, make sure to check out a feature and whether what they provide aligns with your current goals. Doing this will help you in deciding to choose a paid plan in the future.

Optimized way to use Semrush free trial

The optimised way of using the free trial depends on what you wanted to achieve with this. If your plans were to decide on testing the features then follow the steps mentioned before. Otherwise if your plans were to use it for optimising your own website then go ahead and check out how your website compares with the help of the tools. After you understand all the drawbacks and areas of improvement, make sure to note it down and focus on the improvement of the website. If possible try pushing the changes as fast as possible to your website. So that you can get one final look on how the new structure and SEO principles are working out on your website.

The reports and analytics given out by Semrush could provide deep insights on how the content should have been implemented which are key takeaways to look for in your future websites. If all the features and layout provided by Semrush matched your expectations then it can help to decide on whether you want to stick with the same plan. But if it had shortcomings then it might be worth it to consider a higher plan that matches your objectives. Otherwise if the tools weren’t up to the expectations then make sure to cancel before the 7 day period to avoid getting charged for the plan.

Some alternative tools after Semrush Free Trial ends

Some of the alternative tools that are paid or free which are the best for SEO purposes to use after the Semrush free trial ends are mentioned below:

1. Ahrefs

Ahrefs is a Singapore based SEO tool that offers several features ranging from webmaster tools to domain comparison. Ahrefs is a paid service but has the most variety of tools when it comes to SEO and digital marketing.

2. Moz

Moz provides SEO tools, SEO education and blogs. For SEO it gives including keyword research, site audits and backlink analysis. Moz has some free as well paid SEO tools.

3. Ubersuggest

Ubersuggest focuses only on SEO tools and provides keyword suggestions, content ideas and competitor analysis. Overall it provides most of it’s SEO tools for free.

4. SE Ranking

SE Ranking provides many in depth SEO tools that can reveal a wide range of information in terms of SEO. It is a paid service with several plans but it offers a 14 day free trial.

5. Google Analytics

Google Analytics a part of the Google marketing platform is a powerful and widely used analytics tool that provides insights into website traffic, user behaviour and conversion tracking. It gives direct information on what the users interact with the website. Google analytics is free of cost.

6. Screaming Frog SEO Spider

Screaming Frog focuses mainly on website crawling that helps identify SEO issues and provides information on on-page elements, broken links, duplicate content and more. It can be used for free, however more tools and features can be unlocked only with payment.

7. GTmetrix

Gtmetrix tests the speed and load time of websites and gives insights for improvement. It also provides some additional SEO tools. Gtmetrix is free for use, however there are other plans which offers more features and services.

8. Majestic SEO

Majestic is another SEO tool that offers a wide range of features. It is a paid tool that gives a 7 day free trial.

9. PageSpeed Insights

Pagespeed is an SEO tool that focuses on load times and optimisations, it is a service that is made available by Google. It gives various insights based on load times and what part of the website is causing it to slow down. It is fully free service.

The tools mentioned here might be completely free or paid but in case of the paid plans, there are free trials that are available.


Semrush is a useful and powerful SEO tool that provides various features that is of use to businesses, marketers or individuals associated with SEO. The platform helps in providing various features and helps give data and insights on how to improve the online presence. The free trial offered by Semrush is an opportunity to explore the features before making a full payment for a plan.

During the free trial, you can analyse different features and find out what’s the perfect fit for you. The comparison of various free trial plans, what their advantages are and how can they be used to their maximum potential has been described above. After the trail ends, either you can continue with the same plan or move on to some of the other tools that are listed.

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