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Short-Tail vs. Long-Tail Keywords

Last Updated : 01 Dec, 2023
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Regarding search engine optimization (SEO) and electronic exhibiting, keywords are critical in attracting normal busy time gridlock to your site. Two fundamental classes of keywords are short-tail vs long-tail keywords, each with its characteristics and uses. In this article, we’ll isolate the qualifications between these two kinds of keywords in an even arrangement for a straightforward relationship. What’s more, modernized exhibiting keywords are critical in attracting regular busy-time gridlock to your site. Two fundamental classes of keywords are short-tail vs long-tail, each with its own characteristics and usages. In this article, we’ll isolate the differentiations between these two kinds of keywords in an even setup for a basic relationship.


Defining Long-Tail vs Short-Tail Keywords

Before diving into the differences, let’s define what long-tail and short-tail keywords are:

Short-Tail Keywords:

Short-tail keywords, also known as head keywords, are broad search terms that are typically one or two words long. These keywords are characterized by their generality and lack of specificity, which may obscure the user’s intent. Long-tail keywords typically have lower competition but higher search volumes.

  • Short and general search phrases typically consist of 1–3 words.
  • High search volume and competition.
  • Examples: “shoes,” “digital camera,” “travel.”

Long-Tail Keywords

Long-tail keywords are keyword phrases that are specialized and in-depth and often have three words or more. Long-tail keywords are much more specialized and precise than short-tail (head) keywords, which makes user intent more obvious. Although they frequently receive less searches, these keywords can generate traffic that is more targeted towards conversions and relevant.

  • Longer and more specific search phrases, often containing three or more words.
  • Lower search volume and competition.
  • Examples: “running shoes for flat feet,” “best budget digital camera under $500,” and “family-friendly travel destinations in Europe.”

Difference between Short-Tail vs. Long-Tail Keywords


Long-Tail Keywords

Short-Tail Keywords

Length of Keywords

Longer (3+ words)

Short (1-3 words)


Highly specific and targeted

General and broad

Search Volume






Conversion Rate

Higher (more targeted)

Lower (less targeted)

Traffic Potential



Click-Through Rate (CTR)

Higher (for relevant queries)

Lower (often diluted)

Ranking Difficulty

Easier to rank for

More challenging

Cost Per Click (CPC)



User Intent

Clear and specific

Broad and vague

Content Focus


Broad, generic content

SEO Strategy

Ideal for niche websites

Suitable for authority sites

Understanding the Differences:


  • Long-tail catchphrases are exceptionally unambiguous and take care of a more designated crowd.
  • Short-tail catchphrases, then again, are expansive and contact a more extensive crowd.

Search Volume:

  • Short-tail watchwords have a higher search volume because of their over-simplification
  • while long-tail catchphrases have a lower search volume as they are more particular.


  • Long-tail watchwords face less competition in search results contrasted with the savage competition
  • short-tail catchphrases experience.

Conversion Rate:

  • Long-tail catchphrases will generally have a higher conversion rate since they adjust all the more intimately with user intent
  • though short-tail watchwords frequently draw in less designated traffic

Traffic Potential:

  • Short-tail watchwords can drive more traffic,
  • however lengthy tail catchphrases offer the potential for profoundly connected with and intrigued guests.

Click-Through Rate (CTR):

  • people who utilize long-tail keywords typically have extremely particular search intentions, the CTR for these phrases may be higher. They are more likely to click on results that closely match their demands since they are searching for specific information, goods, or solutions.
  • users of short-tail keywords frequently have more generic or exploratory search intentions, the CTR for these phrases may be lower. They might be just starting their investigation, so they might not click on the first result they come across.

Ranking Difficulty:

  • Short-tail watchwords are more serious, making it harder to rank for them,
  • while long-tail catchphrases are simpler to rank for because of lower competition.

Cost Per Click (CPC):

  • Due of their lower search volumes and reduced competition, the CPC for long-tail keywords is often lower. Advertisers may pay less per click compared to short-tail keywords.
  • Due to the higher competition, the CPC for short-tail keywords is often more expensive. Advertisers may need to bid more to have their ads displayed prominently in search results.

User Intent:

  • User intent for short-tail keywords can be ambiguous or exploratory. When users enter such generic keywords, they might be in the early stages of research or have general information-seeking intent.
  • User intent for long-tail keywords is usually more focused and specific. Users entering long-tail queries are often looking for precise information, solutions, or products.

Content Focus:

  • Long-tail catchphrases require specialty focused content to fulfill user inquiries,
  • while short-tail watchwords might require more extensive, more non exclusive content.

SEO Strategy:

  • Long-tail watchwords are great for specialty sites and organizations focusing on unambiguous specialties
  • while short-tail catchphrases are reasonable for legitimate locales hoping to draw in a wide crowd.


All in both long-tail and short-tail keywords have their place in a compelling SEO strategy. The decision between them relies upon your site’s objectives, your interest group, and the assets available to you. An even methodology frequently incorporates a blend of the two sorts, with long-tail keywords taking care of explicit specialties and short-tail keywords assisting with helping generally perceivability. By understanding the subtleties and contrasts between these two catchphrase types, you can foster a more thorough and viable SEO strategy to drive traffic and transformations to your site.

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