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How to find Long Tail Keywords?

Last Updated : 30 Oct, 2023
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Finding long-tail keywords involves using keyword research tools and analyzing search query data. Tools like Google Autosuggest can provide suggestions based on your initial keyword. Additionally, looking at related searches and “people also ask” sections on search engine results pages can provide insight into long-tail keywords. It takes both study and imagination to find long-tail keywords.

Here is a step-by-step tutorial on how to find long-tail keywords for your content marketing and SEO campaigns:

1. Understand Your Niche and Audience: 

Finding your target market and understanding your industry or niche are good places to start. What particular subjects, issues, or issues do you think your audience is interested in?

2. Use Keyword Research Tools: 

There are numerous tools for keyword research that might assist you in finding long-tail keywords. Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest are a few of the well-known ones. These tools offer information on keyword recommendations, keyword competition, and search volume.

3. Start with Seed Keywords: 

Start with a seed keyword associated with your subject or sector. An example of a seed keyword for a website concerning fitness might be “exercise.”

4. Review Keyword Suggestions: 

To produce keyword suggestions, use the keyword research tool of your choice. Find versions of your seed term that are longer and more precise. As an illustration, you can discover “best exercises for lower back pain.”

5. Analyze Competitor Content: 

Take a look at what your rivals are doing. Determine the keywords they are aiming for by analyzing their content. This can assist you in finding potential long-tail keywords that you might have otherwise overlooked.

6. Leverage Google’s Autocomplete: 

Google offers autocomplete recommendations when you begin typing a search term. Many of the long-tail keywords that people frequently search for are included in these suggestions. Pay attention to these advice-giving guidelines.

The “Searches related to…” area can be found at the bottom of Google search results by scrolling down. Additional long-tail keyword suggestions for your topic may result from this.

8. Use Question and Comparison Keywords: 

Questions (like “How to lose weight after pregnancy”) and comparison terms (like “iPhone vs. Android for gaming”) are frequent examples of long-tail keywords. When looking for long-tail prospects, keep these formats in mind.

9. Consider Local and Conversational Keywords: 

Local keywords (such as “best restaurants in New York City”) and conversational keywords (such as “What’s the best way to cook a turkey?”) can be useful long-tail alternatives, depending on your company or content.

10. Create Content Around Long-Tail Keywords: 

Once you’ve found some useful long-tail keywords, make sure your content is of the highest caliber and focuses on these particular search terms. Create landing pages, product descriptions, blog posts, and articles that speak to the user’s goal.

11. Monitor Performance: 

Monitor the effectiveness of your material. Track each long-tail keyword’s traffic and rankings using analytics tools, and change your strategy accordingly.

12. Continuously Update Your Keyword List: 

User behavior and keyword patterns can evolve over time. Make sure your content is still in line with user intent by periodically reviewing your keyword research.

Keep in mind that the objective is to uncover long-tail keywords that are highly relevant to your audience and in line with your content or company goals, not just any old ones. A effective long-tail keyword strategy must strike a balance between specificity, search volume, and competitiveness.

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