Open In App

Which Pages should you avoid Indexing for SEO?

Last Updated : 05 Dec, 2023
Like Article

Understanding which pages to index and which to avoid in indexing is crucial for search engine optimization. The process of adding your pages to search engine databases so that they appear in search results is known as indexing. Not every page should be indexed, though, as this might lower your SEO rating.

What is Indexing?

The fundamental process by which search engines classify and organize the data and webpages that they are aware of is called indexing. It is essential for the functioning of the search engine since information that isn’t in the index cannot be taken into account when ranking results.

Which Pages should you avoid Indexing for SEO?

In the complex world of Search Engine Optimization (SEO), the process of indexing web pages plays a role in determining how visible and highly ranked a website is on search engine result pages (SERPs). While indexing is important for content on a website there are pages that are better off not being indexed. It’s essential to understand which pages to avoid indexing in order to maintain an effective website. Neglecting this aspect can dilute your SEO efforts, hinders your presence. Some of the pages that shouldn’t be indexed are as follows:

1. Pages with Duplicate Content:

Having content can significantly harm your websites SEO. Search engines may see it as an attempt to manipulate search rankings, which could lead to penalties or lower rankings. To prevent this issue, it’s important to ensure that only original and relevant pages are indexed.

2. Pages with thin or low Quality Content:

Pages that have inadequate content should not be indexed since they don’t provide much value for users. Such pages are often ignored by search engines. Pushed down in search results negatively affecting the ranking of your website.

3. Internal Pages displaying Search Results:

Indexing pages that display search results can result in a number of indexed pages that look almost identical to each other. This may lead to misunderstanding for users and search engines both. It is recommended to exclude these pages from being included in the search index.

They usually consist of terminology and details that’re not pertinent, to regular users. Including these pages in the search results can create clutter and may distract users, from more valuable and relevant content.

5. Pages of Appreciation:

After users complete a transaction or fill out a form they often encounter thank you pages. However these pages do not offer any content, for search engines or users. Indexing such pages serves no purpose in terms of search engine optimization (SEO). It may even negatively impact your websites quality in the eyes of search engines.

6. Login and Checkout Pages:

There is no need to index login and checkout pages as they typically lack information for search engines. Moreover indexing these pages could potentially expose information to search engine crawlers posing a security risk.

7. Staging or Test Pages:

During the development or testing phases of a website, staging or test pages are utilized. It is important to note that these pages should never be indexed. They often contain irrelevant content that can adversely affect your websites SEO performance if indexed.

8. Paginated Pages:

In cases where a website has paginated content, indexing all the individual pages can dilute your SEO efforts. Search engines may struggle to interpret the relationship between paginated pages resulting in lower rankings for your content.

9. Robots.txt File:

The robots.txt file plays a role in providing instructions to search engine crawlers. However it is crucial not to index this file as it could potentially expose directives and compromise your websites security. Keeping it out of the index is essential, for maintaining the integrity of your sites SEO efforts.

10. Noindex Meta Tag:

Although it might not appear as a webpage, it is essential to ensure that the ‘noindex’ meta tag is utilized correctly for any pages that you wish to exclude from search indexing. Incorrect implementation of this tag could result in indexing, which can potentially adversely affect your SEO strategy.

Benefits of Excluding Pages for Indexing

There are advantages to properly excluding specific types of pages from being indexed.

  • Firstly it helps maintain the quality and relevance of a websites indexed content. This ensures that search engines prioritize the valuable pages enhancing a business online visibility and credibility.
  • Additionally by excluding pages, users are directed towards content that is genuinely valuable and meaningful resulting in an improved user experience and increased engagement with the site.
  • Moreover focusing on quality than quantity allows websites to streamline their SEO efforts effectively by directing resources towards optimizing the potential of their most critical pages.

Tips for Properly Implementing Page Exclusions

When it comes to excluding pages, it’s crucial to approach the process strategically. One of the practices involves utilizing meta tags like the ‘noindex’ tag. This tag effectively informs search engines not to index pages. Continuously monitoring and checking the status of a websites indexing is also extremely important. Regular evaluations help identify any gaps or errors, in indexing allowing for fixes and optimizations. Additionally maintaining a organized sitemap and wisely utilizing the “robots.txt” file are aspects of a comprehensive indexing strategy. Striking the balance between inclusivity and exclusivity is key to achieving optimal SEO outcomes.


In the world of visibility mastering the art of indexing is an essential part of any successful SEO strategy. While indexing forms the foundation of a websites search engine visibility it is equally important to determine which pages should be excluded from the index. By curating indexed content businesses can enhance their presence provide a seamless user experience and optimize their SEO efforts, for improved search engine rankings. Following practices and regularly assessing the indexing strategy ensures that a website remains at the forefront of the realm promoting sustained growth and visibility in an ever changing online landscape. As digital trends continue to evolve having a nuanced understanding of indexing will remain a pillar of effective SEO practices.

Like Article
Suggest improvement
Share your thoughts in the comments

Similar Reads