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SEO Services | Definition, Types, Cost with examples

Last Updated : 01 Dec, 2023
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If you are searching for the best SEO( Search Engine Optimization) services, then you may be astonished to see a large number of companies in the market. SEO services are services offered by individuals or companies who are proficient in helping businesses boost online visibility through search engine optimization (SEO). SEO is a technique for improving the ranking of a website in search engine result pages ( SERPs).

Why should you use SEO services?

There are multiple reasons why businesses should use SEO services:

  • Increased organic traffic: A major advantage of SEO services is an increase in organic traffic. More visitors may visit your website if you use SEO services to increase its visibility and position in search engine results pages (SERPs). Your website will rank higher in search result look for terms associated with your company, increasing the likelihood that they will click on it and visit it. This rise in organic traffic may result in more leads, transactions, and earnings for your company.
  • Improved brand visibility: SEO can help boost a brand’s online visibility, thereby creating awareness amongst people about the product and services. One of the prominent functions of SEO is improving visibility. Visibility is directly related to ranking. Higher to ranking on SERP, the more visitors you have.
  • Long-term results: Investing in good SEO service, shows results in a long run. Initially it won’t show any results but once you make your website optimized for SEO it will continue to attract visitors to the site for many years
  • Higher conversion rates: SEO services can help you achieve higher conversion rates by driving targeted traffic to your website. Your website will rank higher in the search results when people look for terms related to your company, increasing the probability that they will click on it and visit it. By optimising your website for conversions after people have arrived on it, SEO services may assist you in turning them into paying clients. Making it simple for visitors to obtain the information they want, perform the appropriate actions, and finish a transaction is a part of this.

What does SEO services includes?


SEO Services

1. Custom strategy

A custom strategy is an important core component of SEO services. When you have an approach specially designed for your business, you can boost your ROI from SEO. If you invest in an SEO service, custom strategy is provided by the agency is task of your team. It’s because lot of SEO companies, especially the one who have cheap SEO plans, provided cookie-cutter or copy-and-paste strategies. Cookie-cutter approach in SEO results in low ROI, In many cases companies and business fails to appear on the first page of SERP which doesn’t help your business as 25% of user go beyond the first page of search results.

Think at it this way: Would you prefer using the same SEO strategies for a retail business as you would for a medical practise? Obviously not! The people you want to contact online (and convince to visit your practise) are broad and so is your audience. That why it’s advisable to invest in SEO companies that offers customized strategies

2. SEO audit

An SEO audit is a service that each SEO firm should offer so that they may examine your present plan in-depth. The service will assess your website from a SEO point of view, focusing on areas where it benefits and places that require work, even if it does not currently follow any SEO strategies. While there are free SEO audit tools available, they won’t provide you the same level of knowledge as a professional.

A missing SEO audit in a company also suggest that it don’t have plan to create custom strategy for the business. Instead of it they uses a template, which is the only reason they don’t invest time auditing your site.

3. Off-page optimization

Off-page optimisation should be a part of your bundle when you pay for SEO services. In search engine optimisation, enhancing components off your website that impact your ranking in search results is known as “off-page optimisation”. For instance, your backlink profile can shape your ranking in search results. For reference, your backlink profile describes the amount and calibre of websites connecting to your site. For example, a food blogger might link to your website from their share of the customised cookies you made for their wedding.

For off-page SEO, the services offered by an SEO company are listed below:

  • Drawing content creators and webmasters to your website
  • Producing content that can be shared for your website’s blog
  • Monitoring the references that customers and influencers make of your company on social media
  • Your Google My Business profile is optimised

4. On-page optimization

Optimizing your webpages to be more effective for both search engine algorithms and users is the essence of on-page optimization. This technique requires you to fine-tune elements such as website content, HTML coding, and image properties with an intent boost its visibility in SERPs (Search Engine Results Pages).

Integrating on-page optimization into any SEO tactics can facilitate higher exposure of a business’s site towards potential clients while ensuring their user journey remains positive.

Here are some advantageous outcomes that stem from implementing reliable on-page techniques:

  • Augmented presence in SERP rankings: With thorough application of On-Page optimisation practices, chances increase significantly for ranking high within relevant searches thereby making it easier your business gets found.
  • Boosted webpage visits: A better position amidst results makes one’s likely sphere larger; leading ultimately greater traffic will find its way onto the page which showcases goods or services offered by businesses.
  • Enhancement User Experience : Implementing solid On-Page strategies helps streamline navigation functionality allowing quicker access information being sought boosts chance engage retain customer, maintaining operational pleasure simultaneously.

5. Ongoing optimization

The whole process of SEO is an on-going process, that why SEO services generally focus on the partnership that your business forms with your SEO company. In contrast, SEO consulting services focus on short-period assistance, like that of website redesign project.

Because you and your agency are cooperating constantly, SEO firms have to function as an extension of your company to increase your search engine exposure and search-related income. It’s another reason why progressive optimisation should be a part of their offerings. Even once your website satisfies the requirements for SEO, they continue to look for methods to develop and optimise your SEO strategy, which enables you to increase your SEO-related traffic, leads, and sales. Your SEO company can improve your SEO approach by 1% no matter how effective it is.

6. Monthly reports

In SEO services open communications are required with the firm in which your team can depend on, thus it’s imperative that you partner with an SEO company that provides regular monthly reports. An SEO report might help your business quickly comprehend the results of your SEO strategy. Your report should cover:

  • Organic traffic
  • Leads generated
  • Sales generated
  • Rankings

Your team may discuss your report one-on-one, ask questions, and more at regular meetings with your account manager. In a nutshell, frequent meetings facilitate team communication with your SEO firm.

7. ROI tracking

ROI tracking is the process of measuring the return on investment (ROI) of SEO efforts. This can be done by tracking a variety of metrics, such as website traffic, leads, sales, and revenue. By tracking these metrics, businesses can see how SEO is impacting their bottom line and make necessary adjustments to their SEO strategy.

Let’s explore some advantages linked to the tracking of ROI within SEO services:

  • Assessing SEO efficiency: Tracking your return on investment gives businesses an accurate gauge for assessing their initiatives in search engine optimization. Through these insights, they can tweak and align their approach better with strategic goals – ensuring maximum gain from resources invested.
  • Spotting improvement opportunities : The process also aids businesses in spotting potential enhancements that could be made to fortify their current SEO plan. For instance, if specific keywords aren’t attracting much traffic, it becomes possible through this method to adjust keyword usage towards more relevant ones garnering attention.
  • Establishes a case for investing further into SEO: Monitoring ROI is key not just operationally but strategically as well – enabling organizations justify why continued resource allocation into Search Engine Optimization activities makes sense financially.”

8. First-party data activation

Search engine optimization is a great way to generate first-party data, which is an important tool for ad campaigns, email marketing and other digital marketing techniques. That’s why complete SEO packages from the top notch companies will include first-party data activation. Using this you can re-purpose your SEO-generated data for other marketing initiatives

Types of SEO Services Provided by SEO Service Provider

1. Local SEO services

Local SEO services are designed to help businesses rank higher in search engine results pages (SERPs) for local searches. This may include searches for businesses that are located nearby to the users, such as “hotels near me” or “mechanics in my area.”

Local SEO services can include tasks, such as:

  • Enhancing your website for local keywords
  • Establishing and maintaining local listings on Google My Business and other directories
  • Establishing backlinks from local websites
  • Getting feedback from clients

2. Ecommerce SEO services

Online shops may enhance their organic traffic and sales by using ecommerce SEO services. Ecommerce SEO is tailoring a website’s product pages, category pages, and other material to the search terms that potential customers are using to find products.

Ecommerce SEO services may include tasks, such as:

  • Research and analysis of keywords
  • On-page SEO improvement
  • Development and marketing of content
  • Link building

3. Voice SEO services

Voice SEO services are created to assist businesses with voice search optimisation of their websites. As more people use smart speakers and other voice-activated devices to do web searches, voice searches are gaining popularity.

Voice SEO services can include a variety of tasks, such as:

  • Website optimisation for long-tail keywords
  • Featured snippet creation
  • Increasing the loading time of your website

4. SEO audit services

SEO audit services are created to find and address any SEO problems that could be keeping your website from appearing higher in search engine results pages (SERPs). You may find problems with your website’s content, coding, and backlinks by doing an SEO audit.

SEO audit services may include tasks, such as:

  • Indexing and Crawling your website
  • Examining the content and structure of a website
  • Identifying any SEO problems
  • Providing suggestions regarding how to resolve the problems

Ranking factors that SEO services optimizes?

Depending on SEO strategy, the ranking factors that SEO services target may change. While an off-page SEO strategy will just optimise for off-page SEO, a full-service plan will optimise for on-page, off-page, and technical SEO. The most important factors include:

  • Content quality: SEO services may assist you in producing useful, relevant, and engaging high-quality material. The chances of this sort of material appearing higher on search engine results pages (SERPs) are higher.
  • Use of keywords: SEO services may assist you in choosing and focusing on the appropriate keywords for your website. This involves using pertinent keywords in the content, titles, and meta descriptions of your website.
  • Backlinks: SEO services may aid in the development of backlinks from other top-notch websites. One of the most significant ranking variables for search engines is the number of backlinks.
  • User experience: SEO services may assist you in enhancing the UX of your website. This involves making your website simple to use and navigate, as well as giving users a satisfying experience all around.

Your SEO provider will help in determining your SEO strategy weather it is optimised or not for these ranking factors. For instance, a freelancer might focus on specific elements of off-page SEO. An agency could offer SEO solutions that cover on-page, off-page, and technical SEO, while a consultant might focus on SEO audits.

How to choose an SEO service provider

When choosing an SEO service, first we have to consider our SEO goals. Then, spending some time with SEO service providers to discussing about what agency delivers.By using SEO service providers to assist you improve your website’s exposure in search engines, you might increase traffic to it. An SEO service provider may handle a variety of different duties in addition to doing keyword searches, developing an SEO plan to outrank your competition, and producing SEO content for your website.

How much does a SEO Service costs?

SEO Service cost depends on the scope of the project, the complexity of website, the competition in industry and the goals of business. Depending on the individual requirement the payment is made in a monthly or yearly basis. Paying per project is often the most expensive choice as you would be required to pay a sizable sum all at once. Hourly payments are a last option for payment, however they are uncommon among SEO firms. The company would sign a contract promising to pay a specific sum as an hourly rate. Although it can be the most affordable choice, it is not suggested for start-ups and novices.

According to observation, SEO costs may range between $3,000 – $7,500 a month on average. On a hourly basis this cost can range from anywhere from $50 per hour to over $250 per hour. The average cost of an SEO audit is around $5,000-$10,000 when working with a reputable, experienced SEO agency.

Example of SEO services.

  • SEO Brand: Best for reputation management
  • Victorious: Best for new websites
  • WebFX: Best for affordable monthly SEO plans
  • Fannit: Best for SEO content writing services
  • Funnel Boost Media: Best for local SEO
  • Titan Growth: Best for large organizations
  • OuterBox: Best for e-commerce
  • Incrementors: Best for customer service
  • HigherVisibility: Best full service SEO and SEM agency
  • SmartSites: Best overall


Businesses of all sizes may benefit from investing in SEO services. Businesses may increase their organic traffic and search engine rankings to reach new consumers, increase leads, and increase revenue. But it’s important to pick a dependable and expert SEO service provider. Many SEO firms utilise unethical strategies and make exaggerated claims. Make sure to conduct thorough research and pick a service provider with an excellent record that is open about how they work.

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