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How to Hire an SEO Expert ?

Last Updated : 23 Nov, 2023
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Nowadays, it is very common to start a business by having a website. With the increase of websites, there is always a need for SEO. Don’t you know about how to hire an SEO expert? No problem. By the end of this article, you will be able to hire a good SEO expert.

SEO stands for Search Engine Optimization. Hiring an SEO expert has the potential to improve your site and save time. However, you also run the danger of harming your website’s reputation. Should you employ someone who offers you poor guidance or suggests unethical methods and quick cuts. So you should be careful while hiring a candidate.

Here are some general suggestions to keep in mind when you choose to work with an SEO expert.

1. Skills needed to be an SEO expert

Skills are the most important for any role. These are the skills required for an SEO Expert.

  • Computer Programming
  • Analytics
  • Critical Thinking
  • Link Building
  • Business
  • Management
  • Project Management
  • Data Analysis
  • Writing
  • Content Marketing
  • Forecasting

The above skills must be in their resume/CV or LinkedIn profile.

2. Conduct an Interview with your SEO consultant

Questions to be asked in Interview are as follows:

Technical Questions

  • What are the canonical tags, and when they should be used ?
  • Can you explain the importance of meta tags in SEO ?
  • How do you optimize meta tags for a website ?
  • Difference between on-page and off-page SEO ?
  • Why are both on-page and off-page SEO are important for a successful SEO strategy ?
  • How would you approach optimizing a website for mobile SEO, and what are the key factors to consider ?
  • Explain the concept of keyword research and how you would identify the most effective keywords for a specific website or content.
  • How do you optimize a website’s page speed, and why is it crucial for SEO ?
  • What are backlinks ?
  • How do you evaluate the quality of a backlink profile for a website ?
  • Can you describe the process of conducting an SEO audit for a website, and what tools do you use ?

Analytical Questions

  • What does your common customer look like ?
  • How do they find your website ?
  • How does your business make money and how can search help with that ?
  • What other channels are you using ?
  • Do you use offline advertising ?
  • How about social networks ?
  • Who are your competitors ?
  • What are their strengths, both online and maybe offline?

3. Check References

An experienced specialist will assist in integrating SEO into your overall business processes. They have to be concentrated on advancing your brand and long-term goals.

You have to check all the below references about candidate.

  1. Previous Employers: Speak with the candidate’s former supervisors to get insights into their work performance, work ethic and specific accomplishments related to SEO.
  2. Colleagues or Team Members: Contact Colleagues or his/her team members who have worked with the candidate on SEO projects. They can provide the insights into the candidate’s teamwork, collaboration and communication skills.
  3. Clients: If the candidate has worked with clients or external partners, reach out to them to learn about the candidate’s abilities to manage client relationships, deliver results, and communicate effectively.
  4. Professional Organizations or Associations: If the candidate is a member of SEO or digital marketing organizations or associations, you might contact them to verify the candidate’s membership.


  • Once you’ve conducted interviews and verified references, you’ll be prepared to assess possible SEO specialists.
  • The ideas that will benefit your company the most with the least amount of resources will be prioritised by a competent SEO expert.
  • They will also recommend changes that, while they might take longer initially, will eventually foster progress.
  • They ought to give you the impression that you can work and experiment with them, pick their brains, and together you can pave the way for your company and yourself.

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