Classification of Long Tail Keywords

In SEO (Search Engine Optimization), long-tail keywords are specific and longer search phrases that users enter into search engines when looking for particular information, products, or services.

The classification of long tail keywords can be done into two categories 

1. Informative Long-Tail Keywords 
2. Transactional Long-Tail Keywords

Both types play a crucial role in content strategy and search engine optimization. These types serve different purposes and have distinct user intents:

Informative Long-Tail Keywords

When consumers are looking for information, responses, or solutions to a particular issue or concern, informative long-tail keywords are employed. When consumers are doing preliminary research on a subject, these keywords are frequently employed.

Example of Informative Long-Tail Keywords:

• “how to grow tomatoes in a small apartment,”
• “symptoms of gluten intolerance,”
• “history of the Eiffel Tower.”

Content Strategy for Informative Long-Tail Keywords:

The three main goals of content that is optimized for informative long-tail keywords are to answer the user’s query, establish authority, and provide useful and thorough information. Users are frequently attracted to and educated by this kind of content.

Transactional Long-Tail Keywords

When consumers are prepared to take action, such as completing a purchase, signing up for a service, or getting a quote, transactional long-tail keywords are used. When people are getting near to making a decision in the later stages of the buyer’s journey, these keywords are frequently employed.

Example of Transactional Long-Tail Keywords: 

• “buy women’s running shoes online,”
• “get a free insurance quote,”
• “best price on iPhone 13 Pro Max.”

Content Strategy for Transactional Long-Tail Keywords: 

The goal of content that is optimized for transactional long-tail keywords should be to make the user’s activity easier. This can include pricing details, service descriptions, product pages, and calls to action to entice customers to make a purchase. The converting process must be simple and uncomplicated.