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Link Building For SEO – Introduction, Importance, Tools and Best Strategies

Last Updated : 30 Jan, 2024
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Link building is the process of acquiring these links from other websites to your own, has become a key strategy in search engine optimization (SEO). By strategically gaining links, you can boost your website’s reputation, online presence, and ultimately, its position in search engine results pages (SERPs).


Link building is the process of acquiring links from other websites to your own website. This is done in order to improve your website’s ranking in search engine results pages (SERPs). When a website has a lot of high-quality links pointing to it, it is seen as being more authoritative and relevant by search engines, which results in a higher ranking.

Link building is an important part of SEO because it can help you to:

  • Increase your website’s visibility and traffic
  • Improve your website’s ranking in SERPs
  • Build trust and credibility with potential customers
  • Drive more leads and sales

There are 9 types of Links in SEO, that are as follows:

  1. Editorial Links:
    • These are links that you acquire from other websites or blogs that are relevant to your niche.
    • They are considered valuable because they are a natural way to build backlinks and improve your website’s authority.
    • To get editorial links, you need to create high-quality content that other websites will want to link to.
  2. Guest Posting Links:
    • Guest posting is a strategy where you write an article or blog post for another website or blog.
    • In exchange, you are allowed to include a link back to your own website.
    • Guest posting is a great way to build backlinks and reach a wider audience.
  3. Directory Submissions:
    • Directory submissions involve submitting your website to online directories.
    • This can help improve your website’s visibility and make it easier for people to find you.
    • However, not all directories are created equal. Be sure to research directories before submitting your website.
  4. Social Bookmarks:
    • Social bookmarking is a way to save and organize your favorite websites and articles.
    • You can also share these bookmarks with others.
    • When you share a bookmark, you are creating a backlink to the website or blog that you are bookmarking.
  5. Forum Profile Links:
    • Forum profile links are links that you can get by creating a profile on a forum or message board.
    • In your profile, you can include a link back to your website.
    • Forum profile links can be a good way to build backlinks and generate traffic to your website.
  6. Image Link Building:
    • Image link building involves using images to build backlinks.
    • This can be done by submitting your images to image sharing websites or by using images in your guest posts and articles.
    • When someone uses your image on their website, they are creating a backlink to your website.
  7. Broken Link Building:
    • Broken link building involves finding broken links on other websites and then contacting the website owners to let them know about the broken link.
    • You can then suggest that they replace the broken link with a link to your website.
    • This is a great way to build backlinks and improve your website’s authority.
  8. Sponsorships and Scholarships:
    • Sponsorships and scholarships are a great way to build backlinks and reach a wider audience.
    • When you sponsor an event or scholarship, you are often allowed to include a link back to your website.
    • This can help you build backlinks and generate traffic to your website.
  9. Infographics:
    • Infographics are visual representations of information.
    • They can be used to explain complex topics in a simple and easy-to-understand way.
    • When you create an infographic, you can include a link back to your website.
    • This can help you build backlinks and generate traffic to your website.

The art of link building involves a diverse range of strategies, each aiming to attract backlinks from high-quality websites. Here are some of the effective link-building techniques:

  • Guest posting: Writing articles for other websites and including a link to your website in the author bio.
  • Broken link building: Finding broken links on other websites and contacting the website owners to let them know, offering to replace the broken link with a link to your website.
  • Skyscraper technique: Creating a piece of content that is better than anything else that exists on the web and promoting it to other websites.
  • Social media marketing: Sharing your content on social media and encouraging others to share it.
  • Paid advertising: Placing ads on other websites that include a link to your website.
  • Community Engagement: Participate in online forums, communities, and social media groups related to your industry. Provide valuable insights and expertise, establishing yourself as a thought leader, which can attract backlinks.
  • Email Outreach: Reach out to websites directly, requesting backlinks to your content. Craft personalized emails, highlighting the relevance and value of your content to their audience.
  • Link Reclamation: Identify and reclaim existing backlinks that have been lost or broken due to website changes or redirects.

Evaluating the quality of backlinks is crucial for a successful link-building strategy, Here are some of the common factors that are considered:

  • Domain Authority: Check the domain authority of the backlinking website using tools like Moz or Ahrefs.
  • Page Authority: Evaluate the page authority of the specific page containing the backlink.
  • Anchor Text: Assess the relevance of the anchor text used for the backlink.
  • Link Placement: Consider the placement of backlink within the content.
  • Referrer Domain Diversity: Maintain a diverse backlink profile from various websites.

Not all backlinks are created equal. The quality of backlinks significantly impacts their value in terms of SEO. Here are the characteristics of good backlink:

  • Relevance: The backlink should come from a website relevant to your own content and industry.
  • Authority: The backlinking website should have a high domain authority.
  • Contextual Placement: The backlink should be placed within relevant and informative content, not just a list of links.
  • Natural Link Profile: Avoid backlink patterns that appear unnatural or manipulative.
  • Diversity of Sources:Having backlinks from a diverse range of sources, including different domains and types of websites, is beneficial. This diversity contributes to a more natural and comprehensive link profile.
  • Social Signals:Backlinks from social media platforms and other social channels, while not direct SEO factors, can contribute to overall visibility and audience engagement.
  • Indexation:The linking page and the backlink should be indexable by search engines. If a page is not indexed, the backlink may not be recognized and, therefore, won’t contribute to your site’s SEO.

Link building services refer to the practice of acquiring hyperlinks from other websites to your own. These links are crucial for search engine optimization (SEO) as they can improve a website’s visibility and credibility in search engine results. However, it’s essential to approach link building ethically and follow search engine guidelines to avoid penalties.

If you’re looking for link building services, there are various options available, ranging from hiring individual freelancers to working with specialized agencies. Here are some common approaches:

  1. Freelancers:
    • Platforms like Upwork, Freelancer, or Fiverr often have freelance SEO specialists who offer link building services.
    • Make sure to check their reviews, past work, and adherence to ethical practices.
  2. SEO Agencies:
    • Many digital marketing agencies provide link building services as part of their overall SEO strategy.
    • Look for agencies with a good reputation, client testimonials, and a transparent approach.
  3. Outreach Services:
    • Some companies specialize in outreach, where they manually reach out to relevant websites to secure backlinks.
    • Verify that their outreach methods are ethical and that they focus on quality over quantity.
  4. Content Marketing Services:
    • Creating high-quality, shareable content is a legitimate way to attract natural backlinks.
    • Content marketing agencies can help in creating content that has the potential to earn backlinks.
  5. Guest Posting Services:
    • Guest posting involves writing articles for other websites with a link back to your site.
    • Some services specialize in identifying opportunities and creating content for guest posting

Effective link building requires a strategic and consistent approach. Here are some of the best practices to consider:

  • Create shareworthy content like guides, tools, and data studies
  • Use influencer marketing to obtain links from authorities
  • Pursue paid sponsorships on related sites
  • Develop brand mentions
  • Fix broken legacy links mentioning your brand

Numerous link-building tools can aid your efforts in identifying backlink opportunities, tracking progress, and analyzing your website’s link profile. Here are some popular options:

  • Ahrefs: A comprehensive tool for backlink analysis, competitor research, and keyword research.
  • Moz: A versatile SEO tool that provides backlink analysis, site audits, and keyword research.
  • SEMrush: A powerful tool for backlink analysis, keyword research, and competitor intelligence.
  • BuzzSumo: A tool for discovering trending content and identifying influencer outreach opportunities.
  • Hunter: A tool for finding email addresses of potential link-building contacts.

Tracking your link-building efforts is essential for measuring progress and identifying areas for improvement. Here are some effective tracking methods:

  • Google Search Console: Monitor backlinks acquired from various websites through Google Search Console’s “Links to Your Site” report.
  • Ahrefs: Utilize Ahrefs’ “Site Explorer” feature to track backlinks, domain authority, and other link-related metrics.
  • Moz: Employ Moz’s “Link Research” tool to track backlinks, anchor text diversity, and link quality.
  • Backlink Tracking Tools: Utilize dedicated backlink tracking tools like LinkResearchTools or Majestic to monitor backlink profiles and receive notifications for new backlinks.
  • Focus on quality, not quantity: Not all links are created equal. A few high-quality links from authoritative websites are worth more than hundreds of low-quality links from spammy websites.
  • Build relationships with other website owners: The best way to get links from other websites is to build relationships with the people who own them. Reach out to other website owners in your industry and start building rapport.
  • Create shareable content: People are more likely to link to your website if you create content that is informative, engaging, and shareable.
  • Promote your content: Once you’ve created great content, you need to promote it so that people can find it. Share your content on social media, submit it to directories, and reach out to other website owners who might be interested in it.
  • Monitor your links: It’s important to monitor your links to make sure that they are still active and that they are not coming from spammy websites. You can use a tool like Google Search Console to track your links.

By following these tips, you can build a strong network of high-quality links that will help you to improve your website’s ranking and drive more traffic.


Link building remains a cornerstone of SEO, influencing website authority, visibility, and search engine rankings. By implementing effective link-building strategies, you can elevate your website’s presence in the digital landscape, attract more visitors, and achieve your business goals.

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