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What is Page Authority

Last Updated : 19 Mar, 2024
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Let’s dive into the head-on competition of establishing an online presence. In this article, we are going to talk about the concept of “Page Authority” in Search Engine Optimisation (SEO). The first question that’ll come to your mind might be, “What is Page Authority”. Well, being short and precise we can call it a secret sauce that can push your page to the top of SERPs. So if you are eager to boost your online visibility, attract organic traffic to your website. You’ve landed on the right spot. Let’s uncover this mystic concept of Page Authority.

What is Page Authority?

Page Authority is a metric that was developed by Moz that predicts the possibility of a specific page ranking in Search Engine Results Page (SERPs). Page Authority ranges from 1-100. The greater the score is, the more will be the chance that it’ll rank.

Why is it important?

It shows the chance that a page will appear at the top of search engine results pages (SERPs). In order to rank sites, search engines such as Google take into account several aspects, including page authority. Relevant keyword rankings are more likely to favorably affect pages with higher page authority.

1. It can help to drive traffic to your website

When pages rank higher in SERPs, it drives the potential audience to your website. As people are more likely to click on the result appearing on the top of the SERPs, as it considered that the pages that are appearing on the top are serving more precise information, and are more genuine. This helps in generating more sales.

2. It can help to improve your brand awareness


Brand Awareness

When your page rank well for relevant keywords, people are more likely approach your website, hence more people will get to know about your website. If your rank your website for most revelant keyword, it will be visible to the audience who are unaware of your brand. It will help in generating brand awareness.

3. It can help to increase your website’s domain authority

Domain authority is a measure of a website’s overall authority and trustworthiness. Pages with a higher page authority can help to improve the overall domain authority of your website. High domain authority is a benchmark of high trustworthiness and genuinity of the content and the website. People are more likely to attract to the websites having high domain authority.

4. It can help to improve your website’s conversion rate

Elevating your Page Authority isn’t just about numbers; it’s about increasing your website’s ability to convert visitors into valuable customers. When people find your site in search results, their interest is awakened. As a result, your website’s conversion rate gets a significant boost. Your chances of converting visitors into happy customers or subscribers are increased when your Page Authority is strong, regardless of your objectives such as  generating leads, generating sales, or engaging users. Thus, keep in mind that Page Authority has the ability to improve your conversion rates and propel your online success as you dive more into the subject.

How is Page Authority calculated?

An indicator called Page Authority (PA) was created by Moz to forecast a website’s position in search engine results pages (SERPs). It is determined by a number of methods, like as:

  • The quantity and quality of the page’s backlinks. Relative to backlinks from low-quality websites, backlinks from high-quality websites have more weight.
  • The trustworthiness of the page’s parent domain. In search engine results pages on highly respected root domains are more likely to rank highly.
  • The page’s on-page elements. This covers elements such as header tags, meta descriptions, titles, and keyword use on the page.

Page Authority is not an official ranking factor used in google ranking, but it is a popular indicator used by SEOs to track their progress in the process of ranking at the top. A high Page authority score helps the page to rank a higher in SERPs.

How to Check Page Authority?

Here’s how to use Seomator’s Page Authority Checker Tool:


Seomator’s Page Authority Checker Tool

  • Enter your website URL in the input field.


  • Click “Analyze.”
  • Analyze the results

Page Authority-Result

As we can see that this page has a Page Authority of 79, this score is considered to be a good score.

How to increase Page authority?

There are multiple things that can be done to increase the page authority of your pages :

  • Create high-quality content: The most crucial action you can do to raise your page authority is this one. Your content should be interesting, educational, and engaging to the people who will be reading it. It should also be well-written and free of errors.
  • Optimize your pages for relevant keywords: This means using the right keywords in your page’s title, meta description, header tags, and throughout the content of your page. But, it’s essential to stay away from keyword stuffing, which is the misuse of keywords in a way that hinders from the natural flow of your writing.
  • Build backlinks from high-quality website: Backlinks are links from other websites to your own. The more backlinks from high quality websites results more page authority. You can build backlinks by guest blogging, submitting your website to directories, and creating social media shares.
  • Improve the user experience of your pages: This means making your pages easy to navigate and use. Make sure your pages load quickly and that your content is well-organized. You should also use images, videos, and other multimedia elements to make your pages more engaging.
  • Make sure your pages are mobile-friendly: An increasing number of individuals are accessing the internet through their tablets and smartphones. Make sure your pages look good and function well on mobile devices.


In conclusion, Page authority is an important concept in the world of content and SEO. It indicates the trustworthiness and relevance to the search engine. Understanding this concept and working towards improving webpage’s trustworthy factor for search engine. By focusing on factors like quality of content, backlinks and user engagement can improve page authority.

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