Cache |
A temporary storage location that stores frequently accessed or requested data to reduce loading times and improve performance. |
Cached Page |
A snapshot or saved version of a web page stored in a cache, allowing faster retrieval when revisited by a user. |
Canonical Tag |
HTML tag used to specify the preferred version of a page, particularly useful for dealing with duplicate or similar content. |
Canonical URL |
The preferred or authoritative URL chosen to represent a set of similar or duplicate pages, specified using the canonical tag. |
Canonicalization |
The process of standardizing URLs to prevent duplicate content issues and signal search engines about the preferred version. |
ccTLD |
Country Code Top-Level Domain, a specific top-level domain associated with a particular country or geographic location. |
Citation |
A reference to a source, often used in local SEO to refer to the mention of a business name, address, and phone number online. |
Click Bait |
Content designed to attract clicks, often using sensational or misleading headlines, with the primary goal of increasing traffic. |
Click Depth |
The number of clicks required to navigate from the homepage to a specific page within a website. |
Click Through Rate (CTR) |
The percentage of users who click on a specific link or ad compared to the total number of users who viewed it. |
Cloaking |
A black hat SEO technique where different content is presented to search engines and users, violating search engine guidelines. |
CMS |
Content Management System, a software application or platform that facilitates the creation and management of digital content. |
Co-Citation |
The occurrence of two or more websites being mentioned together by other sources, indicating a potential relationship. |
Code To Text Ratio |
The ratio of text content to HTML code on a webpage, with a higher ratio generally considered more favorable for SEO. |
Comment Spam |
Unwanted or irrelevant comments on blog posts or forums, typically intended for link building or other promotional purposes. |
Competition |
The rivalry between businesses or entities competing for the same audience, market share, or resources. |
Content |
Information, data, or material presented on a website or other digital platform, including text, images, videos, and more. |
Content is King |
The widely acknowledged concept emphasizing the importance of high-quality content in online marketing and SEO. |
Content Management System (CMS) |
Same as above, an alternative term for Content Management System. |
Conversion |
The desired action or goal completed by a user on a website, such as making a purchase, signing up, or filling out a form. |
Conversion Rate |
The percentage of website visitors who complete a desired action or goal, measuring the effectiveness of a website. |
Conversion Rate Optimization (CRO) |
The process of optimizing a website to improve the percentage of visitors who convert into customers or take a desired action. |
Core Update |
A significant update to a search engine’s algorithm, impacting its core ranking factors and search results. |
Core Web Vitals |
A set of specific website performance metrics related to user experience, including loading, interactivity, and visual stability. |
Correlation |
In SEO, the statistical relationship between two variables, such as the correlation between specific on-page elements and rankings. |
Crawl |
The process by which search engine bots systematically browse and index web pages on the internet. |
Crawl Budget |
The allocated resources a search engine assigns to crawl and index a website within a given timeframe. |
Crawl Error |
An issue encountered by search engine crawlers when attempting to access a specific page on a website. |
Crawler |
An automated program or script used by search engines to browse the internet and index web pages for search results. |
Crawling |
The activity of search engine crawlers systematically browsing and indexing web pages across the internet. |
CSS |
Cascading Style Sheets, a stylesheet language used to describe the presentation of a document written in HTML or XML. |
Customer Journey |
The complete experience a customer has with a brand or product, from initial awareness through purchase and post-purchase interactions. |