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10 Steps to Perform/Conduct SWOT Analysis in SEO

Last Updated : 01 Dec, 2023
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SEO SWOT analysis of your website’s SEO on the basis of strengths, weaknesses, opportunities, and threats. SEO SWOT helps you to plan your strategy to meet your goals by maximizing strengths and opportunities. It also gives you the tools and insight to adjust your course during a project to address any weaknesses or threats. In this post, we will discuss the 10 steps required to perform or conduct an SEO SWOT Analysis.


Here’s a concise rundown of every part:

Examining the advantages, disadvantages, opportunities, and dangers associated with your website’s search engine optimization activities is the basis of an SEO SWOT analysis. An explanation of how to conduct an SEO SWOT analysis is provided below:


1. Identify Your Goals:

Establish the precise aims and objectives you hope to accomplish through SEO. What are you trying to achieve with your SEO efforts? Your objectives should be measurable and connected to particular indicators in order to be considered quantifiable. For instance, if you want to boost organic traffic, be specific about the percentage or target quantity of visits. Common goals include improving organic search traffic, increasing keyword rankings, and enhancing website visibility.

2. Identify Strengths (S):

Take a look at the core elements of your SEO strategy that are effective and giving you a competitive advantage. Take into account elements like optimal content, powerful backlinks, technical SEO, and any special knowledge or resources you may have. Analyze the SEO advantages that your website currently has, such as its valuable content for users.

  • Favourable keyword positions for significant search phrases.
  • A website with good navigation and a positive user experience.
  • Backlinks of high caliber coming from reliable sources.
  • Efficient technical SEO and quick page loads.

3. Identify Weaknesses (W):

Analyze internal elements that interfere with your SEO efforts. Poor content, technical difficulties, or problems with keyword targeting are a few examples. Think about whether there are any concerns with your website’s load speeds, mobile optimization, or lack of interesting content. Look for opportunities to strengthen your website’s SEO efforts:

  • Weak or poor-quality content.
  • Not targeting or not doing well for certain keywords.
  • Technical difficulties like broken links, a slow-loading website, or challenges with mobile compatibility.
  • Title tags, meta descriptions, and header tags all have poor on-page SEO.
  • User experience is subpar, particularly on mobile devices.

4. Identify Opportunities (O):

Analyze outside elements and trends that you might use to enhance your SEO efforts. Opportunities might be found in new platforms, industry trends, or developing technology. Consider featured snippets, content expansion, local SEO, video SEO, and voice search. Find prospective SEO growth opportunities:

  • Based on keyword research, choose new keywords or subjects to target.
  • gaps in the content that can be filled to add value.
  • Featured snippet improvement.
  • Enhanced local SEO if your company has a physical location.
  • optimizing voice search for new trends.

5. Identify Threats (T):

Take into account outside variables that could have a detrimental effect on your SEO approach. These might include modifications to algorithms, rivalry, security risks, or modifications to user behavior. Pay attention to things like ad blocking, negative SEO attacks, and adjustments to search engine algorithms. Recognize potential challenges to your SEO approach, such as competitive advantages and outperforming methods.

  • Algorithm changes that can have a detrimental effect on your rankings.
  • negative SEO attacks, such as the use of spammy links.
  • Unexpected and sudden declines in organic traffic.
  • negative user feedback and internet reputation.

6. Conduct a Competitive Analysis:

Researching and analyzing rivals’ strategies is part of a competitive SEO analysis. In-depth keyword research, backlink profiles, high-quality content, on-page optimization, technical SEO, user experience, social media presence, local SEO (if applicable), mobile optimization, content marketing, link-building, traffic sources, social signals, online reputation, and SWOT analysis are all included in this. It aids in spotting chances to improve your own SEO approach, take advantage of flaws in rivals’ strategies, and keep up with market trends. This continual procedure is essential for preserving and enhancing the search engine rankings and exposure of your website.

7. Develop an Action Plan:

Make an action plan based on your research to take advantage of your strengths, address your weaknesses, seize opportunities, and neutralize threats. Establish SMART (specific, measurable, achievable, relevant, and time-bound) objectives. Make a thorough action plan that includes precise tasks, accountable parties, due dates, and key performance indicators (KPIs) to gauge progress. Each of the following should be covered in your action plan:

  • how to further utilize your strengths.
  • How to deal with and get past weaknesses.
  • how to take advantage of chances.
  • how to avoid threats and be ready for them.

8. Implementation:

Implement the action plan, updating your website, content, and SEO approach as appropriate. Execute your action plan, ensuring that tasks are carried out as scheduled. This includes content creation, technical fixes, backlink building, and any other identified actions.

9. Monitoring and Review:

Continuously monitor the performance of your implemented strategies using SEO tools and analytics. Keep track of rankings, organic traffic, and other KPIs to assess the impact of your actions. Follow your progress, keep an eye on the effects of your activities, and make any adjustments to your approach. Regularly review your SEO strategies, especially in response to changing algorithms or market dynamics. Adjust your action plan as needed, keeping it flexible to accommodate new opportunities and challenges.

10. Regular Updates:

Periodically report on the progress of your SEO efforts to stakeholders or clients, highlighting key achievements and areas for improvement. Conduct recurring SEO SWOT assessments to keep current with the changing environment and create constant advancements.

How do you Convert SWOT Analysis to Action Plan?

  • Leveraging Strengths: A website can leverage its strong backlink profile by actively seeking better backlinks through partnerships and exposure with strong influencers.
  • Improve errors: To improve slow pages, websites can invest in improving graphics, using browser caching, and upgrading hosting. The content can be resolved by writing a description of the product. Even if you have a limited budget, it can still be good to focus on efficient and effective development.
  • Take advantage of opportunities: SEO teams can target popular content with new blog posts, create video content, and ensure the website is mobile friendly.
  • Mitigating threats: SEO teams should be aware of search engine algorithm updates and be ready to adjust strategies accordingly. You can monitor your competitor’s new strategies and create a plan to combat bad SEO by disavowing spam backlinks and protecting content.

Operationalizing the Adaptable SWOT Approach

  • Create an action plan: Create a detailed action plan that includes specific tasks, timelines, and employee responsibilities. For example, set a goal to reduce page time by 20% in three months.
  • Set KPIs: Define KPIs like organic traffic growth, content rankings, and conversion rates to measure progress.
  • Monitor and adjust regularly: Monitor SEO performance regularly, collect data and adjust strategies based on results and changes in the SEO environment. For example, evaluate the impact of algorithm changes on rankings and adjust content accordingly.

Necessary Questions to Evaluate a SEO SWOT Analysis

SWOT analysis is done by considering a variety of question and depending on their answer each of them are categorized in the aforementioned four categories. The following types of questions may be asked:

  1. What keywords rank well for your content currently?
  2. What closely related content generates good levels of organic traffic and can you transition into it?
  3. What distinguishes you from your rivals and what makes you better?
  4. What drives the most organic traffic?
  5. What SEO strategies do we excel at and have a track record of success?
  6. What do your rivals excel at more than you in terms of business?
  7. What kind of material gets little to no traffic right now?
  8. Which SEO tactics have previously failed to deliver?
  9. Do you have the skills or budget required to reach your SEO objectives?
  10. What kind of material could be created that would make a big difference?
  11. What portions of the website may be improved to operate even better?
  12. Can we take advantage of any modifications to the search engine results?
  13. Are search engine results changing in a way that could impact your business? (More ads, new SERP features, etc.)
  14. Is the industry becoming more competitive in search?
  15. Are external factors affecting search demand (cost of living crisis)?
  16. Are any new startups aggressively gathering market share?


In conclusion, a SWOT study for SEO will help you evaluate your current position, identify opportunities for improvement, and take advantage of opportunities in the dynamic world of search engine optimization. By regularly reviewing and adjusting your SWOT analysis, you can ensure your SEO strategy remains effective and aligned with your long-term business goals. Remember, SEO is a continuous process that must change and evolve to stay competitive and achieve long-term success.

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