Interactive Design | Elements, Benifits & Key Principles

Static websites look very plain and boring, right? That is why most of the modern websites are very interactive and dynamic. Engaging with different features, navigating through different pages, watching videos, filling up forms, etc are all Interactive designed websites. In this article, we will discuss What is Interactive Design? Why do we use Interactive Design? What are the benefits of using Interactive Design? And some Key principles.

Interactive Design

What is Interactive Design?

An interactive website design is a layout in which users can actively interact with the content and features of the website. These web pages include engaging elements such as buttons, forms, animations, videos etc. Users can perform various actions on an interactive webpage to trigger responses making it dynamic and engaging. An interactive web design aims to enhance user engagement and create a more enjoyable and user-friendly browsing experience.

Why Use Interactive Design?

Using bland and plain websites is very displeasing experience for users, this is why interactively designed websites are prominently used nowadays. Getting users to interact with website through animations, guiding them through videos helps make users experience better. Using these engaging elements increases the time spent by the users on the website which in turn increases the web traffic. Most Organizations uses these highly engaging websites to catch user’s attention to increase their market which gives them a competitive advantage.

Elements of Interactive Design

Including these Interactive elements gives a better engaging experience for users:

• Images: Using Images in a websites helps users in visualising a lot of elements which can be hard for users to grasp through text.
• Videos: Videos helps users to navigate through and learn new things.
• Buttons: Users engaging with buttons and getting responses makes websites more dynamic giving a better experience.
• Animations: Using Animations while navigating through pages, looking at different options, engaging with dynamic elements etc gives websites a very engaging experience.
• Inputs: Having users to input texts, images, etc like a form makes a more engaging website.

Key Principles of Interactive Design

• Matching User Expectations: Users usually expect a very engaging websites with a lot of features which should be met.
• Features: Having multiple features for users to engage with but not so much that they become unnecessarily clustered and confusing. A balance has to be maintained.
• Easy to understand: Make websites easy to understand for users so that they can use all the features without getting confused or lost.
• Consistency: A general consistency should be maintained throughout the website so that it looks neat.
• User Engagement: Allowing user to explore and control certain aspects of websites builds trust of the user.

Benefits of Interactive Design

• Better User Experience: Having a highly engaging website with many dynamic features helps making websites very user friendly.
• Better Engagement: Having a highly interactive website with many dynamic features makes users spend more time on the website thus increasing engagement.
• Easy to maintain: Interactive websites are easy to maintain as they are not heavily reliant on programmer to update content.
• Improved SERPs: Having higher user engagement increases web traffic which in turn ranks the website higher on Search Engine Research Pages (SERPs).

FAQ

1. What is interactive design?

An interactive design is an approach with which we create engaging and dynamic features for our website like buttons, animations, images, videos etc.

2. What is the need of Interactive Design?

Making our website rank higher in SERPs and making a better user experience for organizations to have a competitive advantage.

3. What are some commonly used Interactive features?

Images and Videos for better visual representation of data, Buttons and Forms for user engagement, Animations for smooth transitions are some of the most used Interactive features.

4. What are benefits of using Interactive Design?

Using Interactive design increases user engagement which which helps in increasing the web traffic.