How to Choose the Right Font as a Designer ?

A website’s font choice is crucial to its overall look. Word is the most crucial medium for user communication, second only to visual aspects; in many cases, the word is even more significant than the graphics themselves.

To choose the right font for your design we need to keep a few things in mind, like Readability, Legibilty, Aspects Of Appropriateness, Design Intent, Aesthetics, Mood, and your personal preference as well. Choosing the right font is as important as the visual design.

Visual Design: Visual Design is usually very good-looking and appealing but it doesn’t take away the main topic of the interface but rather enhances it. It helps the users to engage with the website more increasing users’ trust in the Brand.

Steps to Choose the Right Font:

Choosing the right font for your design you need to focus on the bellow mentioned topics:

• Readability: Because readability is determined by the arrangement of a typeface, it is something that a designer can alter.
• Legibility: Legibility and Readability are different things. Although readability and legibility may initially appear to be synonymous, they are not.
• Aspects of Appropriateness: For a design objective, some typefaces are more suited than others. You can acquire appropriateness from using a typeface for a while as well as by learning about its origins and history, among other things.
  • Design Intent: Taking into account the typeface’s design goal is quite beneficial. There are thorough descriptions and reviews available for many popular typefaces, so it’s simply unacceptable to be ignorant about your options.
  • Aesthetics: Your typeface needs to match the look and feel of the audience the design is meant for.
  • Mood: For occurrence, with one typeface and one content you’ll bring out a disposition of fervor or freeze. The typeface itself to begin with inspires a solid response, but the meaningfulness of the plan and the content itself can take communication to another level. 
  • Personal Preference: Numerous times, a typeface fair strikes you for a few reason as suitable. Your right brain knows it but your cleared out brain can’t get it why.

Example of each Points that we mentioned Above:

Readability: There is no right font actually, users are the main focus, not any particular font. It shows how simple a book is to read, how well the reader understands it, and how much of it makes sense. To choose the font on the basis of the user you need to use the correct typefaces, should avoide force justification, and make sure that you line height(for multiple line text) is greater than the point size of your typeface.

• Right Typefaces: Selecting a font for display purposes such as headlines or posters means that it won’t perform as well as body text typefaces where you’ll be reading a lot of text.
• Force Justification: Force justification or hyphenless content will always make your content uglier, so you should genrate the sentence according to that to avoide force Justification. Justified content looks good when it fit in the screen that way you want.
• Line Height > Point Size of Typeface: Our eyes tend to get confused, especially when we’re wrapping from one end of a line to the other. Have you ever read the same sentence twice on a line of text that’s very wide? Probably at least once. Unless, of course, you’re making your readers work even harder than they need to.

As you can see in this image how uglier a sentence can look by not mainting the readabilty

Legibility: The breadth of the strokes, the presence of serifs, the inclusion of unique type design components, and other aspects of the typeface’s design are all considered aspects of legibility. You need to design a specific, overall legibility based on the function of the text. Legibility is all about choosing the right typefaces.

• Typefaces with conventional letterforms: The reader must first process what they are looking at, rather than simply taking in the message, when letterforms with unusual shapes, artistic deformations, excessive ornamentation, or other innovative design elements are used. That will make difficult to understand bu the user.
• Typefaces with generous spacing: Proper spacing allows the eyes to proceed as fast as the cognitive skills of the reader will permit. Like if the sentence is clusterd or way to spacing used between two words then it will be difficult to read smothly.
• Typefaces with a tall x-height: The gaps, or openings, of comparative lowercase letters like “c” and “e” are recognized with more noteworthy ease on the off chance that the x-height is generous. The x-height shouldn’t be high. The text style measure, weight and width must fair be chosen concurring to the x-height of the text style. 

Consider this example where the text is set in Pacifico, how dificult it is to read.

Aspects of Appropriateness: Here are four attributes of a typeface you can consider.

• Design Intent: It is crucial to consider the design intent, because a typeface like Cooper Black that was intended for signs is probably not going to look good used as the body copy of a book. Even though it may seem like a clear example, pay attention to the details in your own decisions. Once more, you’ll be the wiser for taking the few seconds to check things up online or open a good typography book to learn some fundamental information.
• Aesthetics: If you’re designing an ad campaign for a bank and you’re using Souvenir to set their logo or text, you could end up with a font that’s a bit too light-hearted and carefree — not qualities you’d want to hang out with the people in charge of your money. That’s where the stately, stable Bembo comes in. The better you match the tone of the font to the tone of your subject, the more success you’ll have.
• Mood: As you examined through these variables, you’ll realize that they cover a small. Disposition, for occurrence could be a dynamic combination of what you get once you consider the aesthetics of a typeface beside the meaningfulness you’ve planned into your piece, in coexistence, with of course, the seen meaning of the content itself.
  If you are not aware of what you are designing then then the outcome will be disaster, same thing can be represented in different moods.
• Personal Preference: In the event that you’ll make it work based on that alone, go for it. You’d of course do well to urge educated almost the typefaces in your arms stockpile, particularly in the event that you keep utilizing them over and over. You’ll find that your utilize of a typeface has nothing to do with its unique aim, but it can still see incredible.

Conclusion:

To choose the the right font you need to know the audiance, the product that you are working for, story of the prduct will help you to choose the right font. This content can show you the path to choose, but each product has it’s own story and audiance so choosing the right font will be beutiful as well as complex decession to make.

You will get more clear understanding of impotance of the right font from our – What is Typography in UI Design?