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CTR Full Form
  • Difficulty Level : Medium
  • Last Updated : 29 Dec, 2020

CTR stands for click-through rate. It is a metric that measures the number of clicks advertisers receive on their ads per number of impressions. A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.

Formula : CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

In short,

CTR = ( Total Measured Ad Impressions / Total Measured Clicks ) × 100 


Benefits of High CTR :

  • Organic Search Positions Get A Boost
  • Conversion Rates Increase
  • Much Higher Ad Impression Share
  • Free Clicks From Social Ads
  • More people seeing, opening and engaging with owner’s emails

Good Click-Through Rate Examples :



  • Facebook Ad click-through rates range from 0.5% to 1.6%.
  • For paid digital ads, Wordstream reported that the average Adwords click-through rate is 1.91% on search and 0.35% on display.

Importance of CTR :

  • Without a high CTR, one’s ads aren’t operating at peak performance.
  • Low CTRs can increase the cost of one’s ads.
  • Low CTRs can make it harder for one’s ads to show up.

Conclusion of CTR :
Your click-through rates are typically a litmus test for how your web campaigns are performing. Low click-through rates indicates that something’s not right. By segmenting your audience, speaking to their needs with effective headlines and ad copy, and using emojis to show your more laid-back side, you could see a significant boost to your click-through rates.

Once your ads, emails, and organic listings are targeted and dressed up for a boost in CTRs, your campaigns will improve and your conversions should also rise in kind.

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