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SEO Tools

Last Updated : 07 Feb, 2024
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SEO tools are software applications or online platforms designed to assist website owners, marketers, and SEO professionals in optimizing their websites for better search engine visibility and performance. These tools provide a wide range of functionalities to analyze, monitor, and improve various aspects of SEO.

SEO Analyzer:

Offers a comprehensive SEO audit of websites, identifying issues such as broken links, missing meta tags, slow page speed, and other factors affecting search engine visibility. Provides actionable recommendations for improving on-page and technical SEO.


A browser extension that provides SEO metrics and insights for websites directly in search engine results pages (SERPs). Offers data on backlinks, organic search rankings, keyword density, and other on-page factors, helping users assess competitor performance and optimize their websites.

Google Analytics:

Provides insights into website traffic, user behavior, and conversions, allowing users to track and analyze key metrics for SEO performance.

Google Search Console:

Offers data and diagnostics for website visibility in Google search results, including indexing status, search queries, and crawl errors.


Comprehensive SEO toolkit with features for keyword research, competitive analysis, backlink analysis, site auditing, and rank tracking.


All-in-one SEO toolset for keyword research, competitor analysis, backlink research, site auditing, rank tracking, and content analysis.

Moz Pro:

Suite of SEO tools including keyword research, rank tracking, site auditing, backlink analysis, and on-page optimization recommendations.

SE Ranking:

SEO software with features for keyword tracking, competitor analysis, backlink monitoring, website auditing, and social media management.


Competitor research tool for uncovering competitors’ keywords, ad campaigns, and backlinks, as well as tracking keyword rankings and PPC performance.


Free keyword research tool providing keyword suggestions, search volume data, and competitive analysis, as well as site auditing and backlink analysis features.

Screaming Frog SEO Spider:

Desktop program for crawling websites and analyzing on-page SEO elements, URL structures, internal linking, and other technical aspects.


Content research tool for identifying popular topics, analyzing social media engagement, and finding influencers for content promotion and link building

SEO Tool Extensions

SEO extensions are browser add-ons or plugins that provide additional functionality and tools to aid in search engine optimization (SEO) tasks directly within web browsers. These extensions are typically designed to work with popular browsers like Google Chrome, Mozilla Firefox, or Microsoft Edge. They offer various features to analyze websites, track rankings, and optimize content for better search engine visibility.

SEO Paid and Unpaid Tools

SEO tools can be categorized into two main types based on their payment model: paid and unpaid (or free) tools. Here’s a brief overview of each:

  • Paid SEO Tools:
    • Cost: Paid SEO tools typically require a subscription or one-time payment to access their full range of features and capabilities.
    • Features: Paid tools often offer comprehensive suites of SEO functionalities, including advanced keyword research, competitor analysis, rank tracking, backlink analysis, site auditing, and more.
    • Benefits: Paid tools generally provide more extensive data, advanced analytics, and additional features compared to free tools. They may also offer dedicated customer support, training resources, and regular updates.
    • Examples: SEMrush, Ahrefs, Moz Pro, SE Ranking, SpyFu, and many others fall into this category.
  • Unpaid (Free) SEO Tools:
    • Cost: Free SEO tools are available at no cost and can be accessed without requiring any payment or subscription.
    • Features: While free tools may offer basic SEO functionalities such as keyword research, site auditing, and basic analytics, they often have limitations compared to their paid counterparts. This may include restricted access to data, fewer features, and less frequent updates.
    • Benefits: Free SEO tools are accessible to users with limited budgets or those who are just starting out in SEO. They can still provide valuable insights and help with essential SEO tasks, albeit with some limitations.
    • Examples: Google Analytics, Google Search Console, Ubersuggest, Screaming Frog SEO Spider (limited version), and various browser extensions like SEOquake are examples of free SEO tools.

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