Top 10 AI Tools for Digital Marketing: 2024 Edition

Artificial intelligence has now marked its territory on marketing which has been a victory for various businesses. AI Tools for Digital Marketing are used to lessen the workload of business owners by performing automated decisions, enhancing communication with customers, optimizing multiple tasks, performing data analytics, etc. Here we have discussed the best free AI tools for digital marketing that you can explore.

AI Tools for Digital Marketing are one of the most viral trends of 2023 and 2024 that can also be utilized to provide instant customer support through Chatbots. These AI software allow business entities to develop personalized content which means you can efficiently write SEO-optimized blogs and articles to attract target audiences. These tools can be used by both small and big businesses depending on their budget.

In this article, we will discuss the Top 10 AI Tools for Digital Marketing for 2024 to uplift your business and enhance productivity.

AI’s Evolution in Digital Marketing

Traditionally marketing includes print and radio advertising, Television commercials, telemarketing, etc. But as the world was revolutionized with the introduction of the Internet, marketing also changed its tactics. Digital marketing evolved wherein advertisements were portrayed across various social media sites and websites. To catch up with digital marketing AI Tools for Digital Marketing came into the picture to help enterprises enhance their marketing game.

Top 10 AI Tools for Digital Marketing

Here is a list of top 10 paid and free AI Tools for Digital Marketing that will make your Digital Marketing game over the top:

1. Jasper AI

Jasper AI is an AI Tool for Digital Marketing that can read 10 percent of the internet. Jasper AI helps the business entities to build up their brand with high-quality content. It uses NLP (Natural Language Processing) to offer a well written piece of subject matter for your marketing strategy. It improves workflow efficiency by helping you write copies of emails, product description, blogs and articles, etc. for your website and social media.

Features:

• Helps enterprises in building brand and style guides.
• Automated project management reduces time and effort.
• Develops both art and written content with just a few words of command.

Price:

• Creator plan- $49/month
• Teams plan- $125/month
• Business plan- Customizable

Pros:

• Simple to use due to the user friendly interface.
• Generates various kinds of high quality content.

Cons:

• A lot of human correction in the content generated.
• Over technical topics are produced in low quality.

Visit tool: https://www.jasper.ai/

2. Lexica Art

Lexica Art, developed by Stable Diffusion, is an innovative AI Tool for Digital Marketing that uses generative AI to convert a command into a picture. Just type the type of image you want in the search bar and generate a logo or simply a picture for your website with this tool. You are provided with various customization options as well.

Features:

• Stable Diffusion creates realistic looking images from text commands.
• Generates high-quality AI images.
• Can be used for copyright free blog thumbnails.

Price:

• Free
• Starter plan- $10/ month
• Pro plan- $30/ month
• Max plan- $60/ month

Pros:

• Easy to use and navigate.
• Provides various customisable options.

Cons:

• Does not produce accurate results all the time.
• It fails to produce images outside its database knowledge.

Visit tool: https://lexica.art/

3. Grammarly

Grammarly is the best free AI Tool for Digital Marketing for any business enterprise. It is grammar and spelling as well as a pronunciation checker that makes sure that your content is well-structured and professional. It gets rid of all the blunders and mistakes made while forming a content. Grammarly even has the ability to make your written content more concise and up to the mark.

Features:

• Provides a plagiarism checker to avoid copyright.
• Offers real time feedback.
• Makes the content more professional and precise.

Price:

• Free
• Premium- $12/month
• Business- $20/month

Pros:

• Provides suggestions for text correction.
• The Rephrase tool helps in correcting sentences.

Cons:

• Too pricey for budget tight enterprises.
• Sometimes it doesn’t spot grammar errors.

Visit tool: https://www.grammarly.com/

4. Seventh Sense

Seventh Sense is one of the best and most efficient AI tools for Digital Marketing that delivers your email at the right time to the right person. This allows the businesses to interact with their clients in a more professional and efficient manner. Seventh Sense saves time and effort of large companies who deliver thousands of emails every other day.

Features:

• Provides features like Campaign analysis and planning.
• Sends emails at the scheduled time.
• Keeps track of competition with A/B testing.

Price:

• Basic – $149/month
• Standard – $399/month
• Pro – $999/month
• Enterprise- Customizable

Pros:

• It is an effective email campaign AI tool.
• Staggered Send Features automatically delivers emails at scheduled time.

Cons:

• Outdated user interface is unappealing.
• Marketo feature is not easy to use.

Visit tool: https://www.theseventhsense.com/

5. MarketMuse

MarketMuse is an AI Tool for Digital Marketing that helps to research, plan and create optimized blogs to improve ranking and visibility. MarkeMuse is an AI tool that helps its users in crafting long-format content like emails, articles,etc. It offers tools like content editors that help in building a well-organized brief for effective Digital Marketing.

Features:

• Provides ranking tracking through SERP.
• Keyword researcher helps in creating the perfect content without any worry.
• MarketMuse contains a list of tools that enhance digital marketing.

Price:

• Free plan- $0
• Standard Plan- $149 monthly.
• Team Plan- $399 monthly.

Pros:

• MarketMuse provides a free or freemium version.
• Contains a FAQ list to resolve queries of users.

Cons:

• Limited features in the free version.
• It does not provide link suggestions.

Visit tool: https://www.marketmuse.com/

6. Surfer SEO

Surfer is an AI Tool for Digital Marketing to optimize online written content like blogs, articles, essays, etc. Surfer SEO is trusted by over 500 companies including FedX, Shopify and Square. It is quick and easy to use and is also a competition tracker. It offers facilities like audit and competition analysis.

Features:

• Content editor improves visibility status to enhance competition.
• Examines content of a single page with various ranking factors.
• Uses relevant keywords to boost content.

Price:

• Essential plan- $89 per month
• Scale- $129

Pros:

• Surfer Seo is best for keyword analysis to optimize online content.
• Improves search engine visibility.

Cons:

• Apart from being costly, Surfer does not allow any free trial.
• It is more expensive than its competitors.

Visit tool: https://surferseo.com/

7. Frase

Frase is one of the leading AI tools for Digital Marketing to improve ranking in search engines. Search Engine Optimization is made easy with Frase that generates up to the mark content with the help of AI. It is one of the most accurate AI tools that offers Idea recommendations and data visualization.

Features:

• AI writing tool produces high quality content.
• Content editor edits content and removes all the blunders.
• It offers various optimization tools.

Price:

• Solo Plan- $14.99/month
• Basic Plan- $44.99/month
• Team Plan- $114.99/month

Pros:

• Easy to use and optimize.
• It upgrades the content to give it a higher ranking in search results.

Cons:

• Few errors and blunders occur in the generated content.
• Lack of human touch.

Visit tool: https://www.frase.io/

8. SEMRush

SEO tool SEMRush is another good AI Tool for Digital Marketing to improve rankings which also works as a competition analyser used by businesses and agencies. Keyword research, audits for sites, improved online visibility, etc are some of the facilities which it provides. This software is used by more than 10 million companies across the world.

Features:

• Various SEO tools provided by this AI software.
• Main focus is on keyword research that is easy to implement.
• A competitor analysis is also offered.

Price:

• Free plan available
• Pro Plan- $129.95 monthly.
• Guru Plan- $249.95 monthly
• Business Plan- $499.95 monthly

Pros:

• Provides a free plan for budget tight entities.
• Traces daily rankings through daily tracker.

Cons:

• The free plan of this tool is very much limited.
• Complex to use and navigate.

Visit tool: https://www.semrush.com/

9. Zapier

Zapier is an AI Tool for Digital Marketing that helps you to work with 5000+ apps to perform tasks like sending multiple emails at once at the scheduled time. Zapier automates campaign creation and customizes customer services. It helps in doing time and effort consuming tasks like analyzing leads and data collection.

Features:

• Saves time and effort through automated tasks.
• Improves communication and integration.
• Repeatedly done tasks are performed effortlessly.

Price:

• Free
• Starter- $19.99/month
• Professional- $49/month
• Team- $399/month

Pros:

• Reduces time and effort.
• Simple and easy to use and navigate.

Cons:

• Limited features in the free version.
• Takes a lot of time to understand.

Visit tool: https://zapier.com/solutions/marketing

10. Writesonic

Writesonic is an exceptionally good AI Tool for Digital Marketing which helps you in creating professional and systematic posts and articles. Its ad campaign provides marketers with ads across social media platforms like Facebook and Google Ads. It has a quick and easy to use UI that attracts users. This AI tool offers you to create viral content that will build your professional personality.

Features:

• Supports multiple languages for post creation.
• AI article writer write articles and blog posts with a human touch.
• Suggests unique ideas in the provided theme.

Pricing:

• Free
• Paid plan- $20/month

Pros:

• SEO optimized blog and article generator.
• Easy to use UI.

Cons:

• It is a time taking software.
• No rephrasing tools are available.

Visit tool: https://writesonic.com/

11. Canva

Canva is another AI Tool for Digital Marketing that helps one to produce logos, pictures with just one command in the chat box. This AI tool offers you various design templates for pictures and videos. It generates attractive pictures for your marketing campaigns that can give your contenders tough competition.

Features:

• Customisable design templates.
• Generates the most appropriate design templates.
• It has a user-friendly interface.

Price:

• Free
• Pro- $12.99/month

Pros:

• Easy to use and user friendly.
• Diverse range of design templates to choose from.

Cons:

• Needs internet connection to function.
• Lack of export settings.

Visit tool: https://www.canva.com/learn/digital-marketing/

12. Synthesia

One of the best and most innovative AI tools for Digital Marketing is Synthesia that generates AI videos that are a game changer as the markets can now use this platform to create AI video explainers. Synthesia is budget friendly and easy to use. It is fully customisable with diverse template options.

Features:

• More than 60 professional templates available.
• Offers images, videos, music and even animations.
• AI script writers help to write a professional script.

Price:

• Starter- $22/month
• Creator- $67/month
• Enterprises- Customisable

Pros:

• Can choose from a large range of AI Avatars.
• No need to invest in a camera, just write a script and this AI tool generates a marketing video.

Cons:

• The facial movements of the AI avatars often fail to sync with their speech.
• Lack of personalisation results in less engagement rate.

Visit tool: https://www.synthesia.io/

How AI is used in Digital Marketing?

These AI tools for Digital Marketing softwares collect, analyze and interpret real time data to understand consumer patterns. AI algorithms suggest the best marketing strategies to its users after collecting latest information like current trends in market and social media. These softwares analyze what the competitors and their clients are upto for efficiency in production pattern.

They help in creating such pieces of content which are SEO optimized which means they include the trending keywords and phrases to attract more potential clients. This is how Artificial Intelligence is used in Digital Marketing.

Which is the Best AI Tools for Digital Marketing?

The best AI Tools for Digital Marketing is definitely Synthesia which helps in generating AI video content. This is one of the most advanced AI tool for digital marketing which consists of several design templates and allows for video editing.

Conclusion

Artificial intelligence in Digital Marketing is the new trend of 2024. AI is now saving time and efforts of the business enterprises so that they can focus on other important and complex tasks. Generative AI performs repetitive and complex tasks within seconds, effortlessly. Some of these paid and free AI Tools for Digital Marketing also provide free trials. Introduction of AI has proved to be a game changer in the Marketing field.

AI Tools for Digital Marketing – FAQs

How is AI used in digital marketing?

AI in digital marketing optimizes ads, personalizes content, predicts trends, and automates tasks.

What is the best AI to use for marketing?

The best AI for marketing depends on specific needs; options include IBM Watson, Salesforce Einstein, and Google AI.

How to use AI tools for marketing?

To use AI tools for marketing, identify goals, choose suitable AI platforms, integrate data, analyze insights, and refine strategies iteratively.

What is AI marketing software?

AI marketing software enhances digital marketing through automated decision making.

What is the future of AI in digital marketing?

The future of AI in digital marketing is extremely bright and innovative.

Is AI replacing digital marketing?

AI can never replace digital marketing, instead it is enhancing and improving this field.