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Difference between Domestic Marketing and International Marketing
  • Last Updated : 16 Dec, 2020

1. Domestic Marketing :
Domestic marketing refers to carrying out marketing activities within the national boundaries means it refers to doing marketing in local market and it’s scope is limited. It requires less investment as compared to international marketing. There is one nation, same language and one culture. In domestic marketing only one currency is used. In domestic marketing companies can have the same policies and strategies.

2. International Marketing :
International marketing refers to carrying out marketing activities outside the national boundaries also and it refers to doing marketing in global market and it’s scope is wide. It requires more investment as compared to domestic marketing. There are many nations, many languages and culture. In international marketing different currencies are used. In international marketing companies needs different types of policies in the promotion of their product.



Difference between Domestic Marketing and International Marketing :

S.No. DOMESTIC MARKETING INTERNATIONAL MARKETING
01. Domestic marketing refers to carrying out marketing activities within the national boundaries. International marketing refers to carrying out marketing activities outside the national boundaries also.
02. It refers to doing marketing in local market and it’s scope is limited. It refers to doing marketing in global market and it’s scope is wide.
03. There is one nation, same language and one culture. There are many nations, many languages and culture.
04. In domestic marketing only one currency is used. In international marketing different currencies are used.
05. Controlling domestic marketing activities is easy as compared to international marketing. Controlling international marketing is difficult as compared to domestic marketing.
06. Well familiarity with domestic or local market. Lack of familiarity with global or foreign market.
07. Low risk factors are associated with domestic marketing. Where as more risk factors are associated with international marketing.
08. Domestic marketing requires less investment as compared to international marketing. International marketing requires more investment as compared to domestic marketing.
09. Mostly there is stable business environment. Mostly there is unstable business environment.
10. It relatively deals with homogeneous market. It relatively deals with diverse market.
11. In domestic marketing competitors behavior is easy to predict. In international marketing competitors behavior is difficult to predict.

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