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Difference Between Traditional Marketing and Digital Marketing

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  • Difficulty Level : Easy
  • Last Updated : 07 Sep, 2022
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Traditional Marketing: Traditional marketing is the old way of marketing Technique. It refers to a kind of promotion, and advertisement includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. which companies used in the early period to market their product. 
The four phases of Traditional Marketing are Interest, Awareness, Desire, and Decision. 

Digital Marketing: Digital Marketing is a modern way of marketing Technique. In which we promote, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, YouTube, etc. 
The four phases of Digital Marketing are Planning, Conversation, Content, and Sequels. 

Below is a table of differences between Traditional Marketing and Digital Marketing: 

Traditional MarketingDigital Marketing
The promotion of products and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship, etc.The promotion of products and services through digital media or electronic mediums like SEO, sem, PPC, etc.
Traditional Marketing is not cost-effective.Digital Marketing is more cost-effective-promoting.
It is not so good for Brand building.It is efficient and fast for brand building.
Traditional Marketing is difficult to Measure.Digital Marketing is easy to Measure with the help of analytics tools.
It is difficult to quantify the return on investment in traditional marketing.It is simple to calculate in the case of digital marketing.
After the posting of the advertisement, it cannot be altered.Even after the posting of an advertisement, it can be amended.

traditional Marketing includes. 

  • T.V. advertisement
  • Radio.
  • Banner Ads.
  • Broadcast.
  • Sponsorship.
  • print Ads.

Digital Marketing includes.. 

  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Web design.
  • Content marketing.
  • Social media marketing.
  • Email marketing.
Users have no option except to watch the ads.Users can even skip the ads if they lack interest.
The traditional type of marketing has local reach.The digital type of marketing has carried a global reach.
There are standardized ways of targeting users.The targeting here is customized and relies on the type of user.
The methods opt in traditional marketing for market analysis by a company leads to waiting for weeks or months to get results.Digital marketing gives quick results and thus helps in getting real-time marketing results easily.
No real-time results are obtained in traditional marketing so there is a need to draft a marketing strategy beforehand as it relies on marketing results.The improvement in marketing strategy is quite flexible as it can be changed according to marketing results.
One-way communication occurs in traditional marketing because of its rigid means to carry out the process of marketing.Two-way communication occurs that leads to more customer satisfaction.
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