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Difference Between Traditional Marketing and Digital Marketing

  • Difficulty Level : Medium
  • Last Updated : 29 Dec, 2021

Traditional Marketing: Traditional marketing is the old way of marketing Technique. It refers kind of promotion, advertisement, includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. in which companies are used in the early period to market their product. 
The four phases of Traditional Marketing are Interest, Awareness, Desire, and Decision. 

Digital Marketing: Digital Marketing is modern way of marketing Technique.In which we promoting, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, youtube..etc. 
The four phases of Digital Marketing are Planning, Conversation, Content, and Sequels. 

Below is a table of differences between Traditional Marketing and Digital Marketing: 

Traditional MarketingDigital Marketing
The promotion of product and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship, etc.The promotion of product and services through digital media or electronic medium like seo, sem, PPC, etc..
Traditional Marketing is not cost effective.Digital Marketing is more cost effective.
It is not so good for Brand building.It is efficient and fast for brand building.
Traditional Marketing is difficult to Measure.Digital Marketing is easy to Measure with the help of analytics tools.

traditional Marketing includes.. 

  • T.V.advertisement
  • Radio.
  • Banner Ads..
  • Broadcast.
  • Sponsorship.
  • print Ads..

Digital Marketing includes.. 

  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Web design.
  • Content marketing.
  • Social media marketing.
  • Email marketing.



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