Difference between Online marketing and Offline marketing in SEO
1. Online marketing: Online marketing is the process of selling products or goods through online channels like social media, ads, and e-mail.
- Sell their products within a few seconds of click at any time.
- We can easily offer content, audio, and video clips on the internet for a very low cost.
- Risk of click fraud.
- Difficulty products effective ads.
2. Offline marketing: Offline marketing is the process of selling products or goods through offline channels like print ads, telemarketing, etc.
- Order exactly what you need.
- Valuable for promoting a loyalty scheme.
- It is time-consuming.
- Limitation in the audience reached and limited accessibility.
Difference between online marketing and offline marketing :
|S. No.||Online marketing||Offline marketing|
|1.||Online marketing is generally focus on content.||Offline marketing is generally focus on product.|
|2.||Online marketing includes third party like media, web content, search e-mail, social media.||Offline marketing includes mass media, phone center, telephone.|
|3.||Online marketing communicates customers with e-mails, chat, social media.||Offline marketing communicates with customer with their mobile number and staff.|
|4.||Target audience met at one place.||Target audience is scattered.|
|5.||It is cost effective.||It is high marketing cost.|
|6.||It helps in directly reaches out to the professionals of the industry and market.||It does not directly reaches out to the professionals due to some barriers.|
|7.||Prospective buyer cannot visible.||It directly visible to their prospective buyer.|
|8.||Less people to manage.||Large people to manage.|
|9.||The tools such as Google webmaster tools, AdWords information center, and other tools, can be used to check view rate, conversion rate, and overall advertising success of internet marketing. ||Here, is the challenging task of measuring the success of print, radio, and television advertising because it is uncertain whether an audience will make a purchase or not. |
|10.||Using Content marketing tactics your content can reach to a worldwide audience. Every day, content reaches thousands of individuals, boosting your influence and coverage. ||This may not be possible with offline marketing.|
|11.||In online marketing, you can sell a product all across the world without even opening local stores. No need to keep large stocks. It ensures global exposure.||Offline promotions have their own limitations. It never ensures maximum exposure. |
|12.||Internet marketing has no time constraints. Customers can visit your website at any time and purchase your items or services. ||Here, you can only expect sales or clients once your store is open.|
|13.||Online marketing helps you in growing your business by targeting a specific group of customers with a specific offer. You can also target a certain group of people for promotions.||It is quite a challenge to implement these types of strategies in offline scenarios. These tactics can only be used by small businesses to retain clients.|
Various ways of Online Marketing
- Affiliate marketing:
- Social media marketing
- Word of mouth marketing
- Content Marketing
- Search engine optimization
- Email Marketing
- Influencer marketing
- Brand marketing
- Cause marketing
Various ways of Offline Marketing
- Billboard ads
- Business cards
- Direct mail
- Print ads