1. Online marketing: Online marketing is the process of selling products or goods through online channels like social media, ads, and e-mail.
Advantages :
- Sell their products within a few seconds of click at any time.
- We can easily offer content, audio, and video clips on the internet for a very low cost.
Disadvantage :
- Risk of click fraud.
- Difficulty products effective ads.
2. Offline marketing: Offline marketing is the process of selling products or goods through offline channels like print ads, telemarketing, etc.
Advantages :
- Order exactly what you need.
- Valuable for promoting a loyalty scheme.
Disadvantages :
- It is time-consuming.
- Limitation in the audience reached and limited accessibility.
Difference between online marketing and offline marketing :
| S. No. | Online marketing | Offline marketing |
|---|
| 1. | Online marketing is generally focus on content. | Offline marketing is generally focus on product. |
|---|
| 2. | Online marketing includes third party like media, web content, search e-mail, social media. | Offline marketing includes mass media, phone center, telephone. |
|---|
| 3. | Online marketing communicates customers with e-mails, chat, social media. | Offline marketing communicates with customer with their mobile number and staff. |
|---|
| 4. | Target audience met at one place. | Target audience is scattered. |
|---|
| 5. | It is cost effective. | It is high marketing cost. |
|---|
| 6. | It helps in directly reaches out to the professionals of the industry and market. | It does not directly reaches out to the professionals due to some barriers. |
|---|
| 7. | Prospective buyer cannot visible. | It directly visible to their prospective buyer. |
|---|
| 8. | Less people to manage. | Large people to manage. |
|---|
| 9. | The tools such as Google webmaster tools, AdWords information center, and other tools, can be used to check view rate, conversion rate, and overall advertising success of internet marketing. | Here, is the challenging task of measuring the success of print, radio, and television advertising because it is uncertain whether an audience will make a purchase or not. |
|---|
| 10. | Using Content marketing tactics your content can reach to a worldwide audience. Every day, content reaches thousands of individuals, boosting your influence and coverage. | This may not be possible with offline marketing. |
|---|
| 11. | In online marketing, you can sell a product all across the world without even opening local stores. No need to keep large stocks. It ensures global exposure. | Offline promotions have their own limitations. It never ensures maximum exposure. |
|---|
| 12. | Internet marketing has no time constraints. Customers can visit your website at any time and purchase your items or services. | Here, you can only expect sales or clients once your store is open. |
|---|
| 13. | Online marketing helps you in growing your business by targeting a specific group of customers with a specific offer. You can also target a certain group of people for promotions. | It is quite a challenge to implement these types of strategies in offline scenarios. These tactics can only be used by small businesses to retain clients. |
|---|
| 14. | Various ways of Online Marketing - Affiliate marketing:
- Social media marketing
- Word of mouth marketing
- Content Marketing
- Search engine optimization
- Email Marketing
- Influencer marketing
- Brand marketing
- Cause marketing
| Various ways of Offline Marketing - Billboard ads
- Business cards
- Direct mail
- Telemarketing
- Print ads
|
|---|