Difference between Online marketing and Offline marketing in SEO
1. Online marketing :
Online marketing is the process of selling products or goods through online channels like social media, ads, e-mail.
Advantages :
- Sell’s their products within few seconds of click at any time.
- We can easily offer content, audio and video clips on the internet for very low cost.
Disadvantage :
- Risk of click fraud.
- Difficulty products effective ads.
2. Offline marketing :
Offline marketing is the process of selling products or goods through offline channels like print ads, telemarketing etc.
Advantages :
- Order exactly what you need.
- Valuable for promoting loyalty scheme.
Disadvantages :
- It is time consuming.
- Limitation in audience reached and limited accessibility.
Difference between online marketing and offline marketing :
| Online marketing | Offline marketing |
|---|---|
| Online marketing are generally focus on content. | Offline marketing are generally focus on product. |
| Online marketing includes third party like media, web content, search e-mail, social media. | Offline marketing includes mass media, phone center, telephone. |
| Online marketing communicates customers with e-mails, chat, social media . | Offline marketing communicates with customer with their mobile number and staff. |
| Target audience met at one place. | Target audience is scattered. |
| It is cost effective. | It is high marketing cost. |
| It helps in directly reaches out to the professionals of the industry and market. | It do not directly reaches out to the professionals due to some barriers. |
| Prospective buyer cannot visible. | It directly visible to their prospective buyer. |
| Less people to manage. | Large people to manage. |
