Black Hat SEO: Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys, ” who wore white hats (see white hat SEO). Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.
For Example: Content Automation, Doorway Pages, Hidden Text or Links, Keyword Stuffing, Reporting a Competitor (or Negative SEO), etc.
White Hat SEO: White Hat SEO refers that work within search engines terms of service to improve a site’s search engine results page (SERP) rankings while maintaining the integrity of your website and staying within the search engines’ terms of service.
For Example: Offering quality content and services, Fast site loading times and mobile-friendliness, Using descriptive, keyword-rich meta tags, Making your site easy to navigate, etc.
Below is a table of differences between Black Hat SEO and White Hat SEO:
|Black Hat SEO||White Hat SEO|
|Black Hat SEO refers to the use of aggressive SEO tactics and strategies that focus only on search engine not on human audience.||White Hat SEO refers to the use of optimization SEO tactics and strategies that focus more on human audience as opposed to search engine and completely follow search engines rules and policies.|
|It is used by those who are looking for quick financial return on their website.||It improves your search performance on search engine result page(SERP) along maintaing the integrity of the website.|
|It contain stuff and spam keywords into the on-page contents to fool the search engine spiders and improve ranking.||It contain properly research, craft titles, Meta tags according to webpage, industry, relevance|
|It consists of irrevelant back links.||It get the link because of quality content.|
|It exchange the links for the ranking.||It consists of natural links.|
|It is also known as Unethical SEO.||It is also known as Ethical SEO.|
|It is used for short term goals and benefits.||It is used for long term goal and benefits.|