Social Media Optimization: SMO is a technique that is used for promoting your business using social networking sites like Facebook, WhatsApp, Instagram, Tumblr for increasing their brand awareness Organically. It is mostly used for local businesses to promote them and provide the maximum reachability of your user. It also refers to optimizing a website and its content to encourage more users to use and share a link to the website, social media, and networking sites so it can increase website visibility and online presence.
Search engine Optimization: SEO is technique is used for optimizing your website for increasing the organic traffic from search engine to your site and increases the ranking of a website or webpage in search result by the search engine for using relevant keywords in it.SEO is the way to increase your visibility online by saving time and cost of marketing. According to the research, there are approx 100 billion searches each month. It also refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
Below is a table of differences between Social Media Optimization(SMO) and Search engine Optimization(SEO) :
|Social Media Optimization(SMO)||Search Engine Optimization(SEO)|
|In SMO coding and tag are not so important it requires visual attention make huge impact.||In SEO we can use header, title tag, image title, bold text, keyword for higher ranking in search engine.|
|Title and headlines are more important in SMO for grabbing attention and getting users click.||Title tag in SEO tells the search engine what a page is about.|
|In SMO the quality of content is important for readers attention.||In SEO the quality of content is important in order rank well.|
|SMO is off site optimization technique.||SEO is on site optimization technique.|
|You can do SMO using.. 1.Micro blogging. 2.Social networking. 3.Video promotion. 4.RSS promotion.||You can do SEO using.. 1.Find relevant keywords. 2.Create optimize page. 3.Make accessible website. 4.Build relevant links.|
|SMO is all about content.||SEO is all about site structure.|
|Analysis is important to know which type of content draws interest.||Analysis is important to know which changes have made impact whether it is negative or positive.|