1. Online marketing :
Online marketing is the process of selling products or goods through online channels like social media, ads, e-mail.
- Sell’s their products within few seconds of click at any time.
- We can easily offer content, audio and video clips on the internet for very low cost.
- Risk of click fraud.
- Difficulty products effective ads.
2. Offline marketing :
Offline marketing is the process of selling products or goods through offline channels like print ads, telemarketing etc.
- Order exactly what you need.
- Valuable for promoting loyalty scheme.
- It is time consuming.
- Limitation in audience reached and limited accessibility.
Difference between online marketing and offline marketing :
|Online marketing||Offline marketing|
|Online marketing are generally focus on content.||Offline marketing are generally focus on product.|
|Online marketing includes third party like media, web content, search e-mail, social media.||Offline marketing includes mass media, phone center, telephone.|
|Online marketing communicates customers with e-mails, chat, social media .||Offline marketing communicates with customer with their mobile number and staff.|
|Target audience met at one place.||Target audience is scattered.|
|It is cost effective.||It is high marketing cost.|
|It helps in directly reaches out to the professionals of the industry and market.||It do not directly reaches out to the professionals due to some barriers.|
|Prospective buyer cannot visible.||It directly visible to their prospective buyer.|
|Less people to manage.||Large people to manage.|