BigCommerce vs Magento

Over the last few years, companies are shifting from traditional marketing to digital media marketing as it is more effective in gaining new customers. Companies are establishing their digital presence on different platforms including social media, blogging sites etc. Each and every company has created their own websites to provide information to potential customers, or to sell products through e-commerce stores, making websites or web applications is a complex and time-consuming task which requires coding skills. Hence to solve this problem, many organizations have provided website building and content management platforms which make it easy to create web applications. Two such platforms are Magento and BigCommerce which provides different services to build websites, web applications and e-commerce stores.

BigCommerce is an e-commerce platform which provides different services to its users like creating online stores, hosting websites and web applications, search engine optimization etc. It is listed in the NASDAQ platform list. It was founded by Eddie Machaalani and Mitchell Harper in 2009 for the online selling of products. It became one of the top companies in Australia for providing software as a service.

Advantages of BigCommerce

• It provides drag and drop features to build websites easily.
• It supports multiple currencies to buy and sell goods.
• It provides PayPal integration for payment options.
• It gives AMP (Accelerated mobile pages) the ability to make it responsive for mobile platforms.  

Disadvantages of BigCommerce

• It puts a limit on sales according to the plan chosen by the customer.
• It does not have multi-lingual capabilities.

Magento can be understood as an e-commerce platform which helps its users to create online stores for selling their products and services. It was founded by Roy Rubin and it was initially launched in 2008. It was built using the PHP programming language. It is an open-source platform. In 2018 Adobe Incorporation purchased it for $1.68 billion. MySQL and MariaDB are used as databases to store information.

Advantages of Magento

• It allows to create applications which are responsive on various devices are android, iPad etc.
• It is SEO friendly means it is easy to optimize websites to increase ranking for SERP.
• Has a lot of performance tracking tools to evaluate results.
• Loading speed is good.
• Easy integration with third-party plugins.

Disadvantages of Magento

• Setup and configuration are difficult as compared to Joomla.
• Hosting requires large space which slows down the website speed.
• It is costly as compared to other platforms providing similar services.7

Below is a table of differentiation between BigCommerce and Magento:

	BigCommerce	Magento
1.	It can be understood as a SaaS platform which is used for creating online stores, SEO, marketing facilities etc	It is an e-commerce platform which provides services to create online stores to sell goods.
2.	It was founded by Eddie Machaalani and Mitchell Harper.	Magento was founded by Roy Rubin.
3.	It is not an open-source platform.	It is an open-source platform.
4.	It provides only 12 free themes.	It provides more than 100 free templates.
5.	It is a paid platform which provides a standard plan for $29.95	Magento provides an open-source plan which is free and the business plan is paid.
6.	It provides over 65 payment gateway options.	It does not have an in-built payment option so an extension is required.
7.	It mainly supports English, for other languages it uses an integration of the translation app Weglot.	It provides multilingual capabilities for building e-commerce applications.
8.	It provides advanced marketing options to customers.	It does not provide any marketing options.