Best Digital Marketing courses by Coursera

Companies of all sizes are looking to establish a strong digital presence. They are actively on a hunt for talented digital marketers who can help them leverage digital platforms to boost engagement and drive sales. If you are aiming to make the most of this rising opportunity and build a strong successful career as a digital marketer, Coursera has got you covered. 

Whether you are looking to explore the field or want to level up your career game as a working professional, it has courses curated as per your needs. To ease your task of finding the best digital marketing Coursera course, we have created a list for you. It will give you detailed information about the courses including duration, rating, fee structure, and skills that you will acquire after completing it. So, let’s dive in.

Top Coursera Digital Marketing Courses

1. Google Digital Marketing & E-commerce Professional Certificate

This 7-series course offers you the knowledge to get started with digital marketing and land an entry-level job with ease. Once you enroll and start going through the modules, you will learn the necessary concepts of digital marketing and e-commerce, the user journey, and the ways to drive sales using digital platforms. 

Further, you’ll also be introduced to various useful tools and their functions like Canva, Google Ads, Google Analytics, Mailchimp, Shopify, Hootsuite, HubSpot, and Twitter. As you complete the course and perform the assignments, you will have the essential skills under your belt in no time.

What skills will you acquire?

• Email marketing
• Search Engine Optimisation (SEO)
• E-commerce
• Marketing
• Display Marketing

You will also have the opportunity to create your portfolio with this course. You can use it to stand out from the crowd during the interview and land the job. 

2. Foundations of Digital Marketing and E-commerce

If you are looking to get started with digital marketing and e-commerce, this Coursera course is the one for you. The course comprises 4 modules that focus on the foundations of digital marketing and e-commerce, customer journey, marketing and e-commerce strategies, and measuring performance success. After studying and applying the knowledge to practical assignments, you’ll develop the required skills to kickstart your career.

What skills will you acquire?

• Marketing Analytics
• E-commerce
• Marketing
• Customer Outreach

3. Attract and Engage Customers with Digital Marketing

Attract and Engage Customers with Digital Marketing course has four modules that help you learn search engine optimization, search engine marketing, and managing ads to increase customer engagement online. You’ll also get to know the stages of the marketing funnel and understand the strategies to move your targeted customers through these stages. 

Additionally, this course lets you discover tips and tricks to boost website traffic and paid search advertising. The best part is, that you will learn all this from Google employees who are actively working in the field and sharing knowledge in the modules based on their real-life experiences. After you study it thoroughly and perform the tasks, you will be eligible to apply for entry-level jobs along with the required key skills.

What skills will you acquire?

• Website structure
• Search Engine Optimisation (SEO)
• Search Engine Marketing (sem)
• Customer Awareness

4. Digital Marketing Specialization

The digital marketing specialization course by Coursera lets you understand the digital marketing world conveniently. You will explore social media marketing, digital marketing analytics, search engine optimization, and 3D printing. After you get familiar with the topics, you’ll have a rich understanding of the field and will be able to create, distribute, price, and promote products or services easily. 

Further, you will get the opportunity to apply your knowledge and skills to the real-life capstone project. This will sharpen your skills and let you get an edge in your career. Moreover, it will also make you a potential candidate in the sector with the demanding skills. Isn’t it great?

What skills will you acquire?

• Digital Marketing
• Analytics
• Search Marketing
• Content marketing
• Social Media
• Brand communication

5. Digital Marketing Strategy with Goldman Sachs 10,000 Women

This course by Coursera is one of the three courses complementing the 10,000 women’s core collection. It allows you to explore the Paid, Earned, Owned (PEO) model and how it can be used to create a successful digital marketing campaign. Additionally, you also get to learn methods to find and reach your audience, incentivize your campaigns with influencer marketing and viral marketing, and more interesting topics. This will help you develop key foundational skills.

What skills will you acquire?

• Digital Marketing
• Analytics
• Market design

Other Crucial Course details

Course Name	Rating	Duration	Language support	Enrollment Fee
Google Digital Marketing & E-commerce Professional Certificate	4.8	6 months	English	Free
Foundations of Digital Marketing and E-commerce	4.8	18 hours	English	Free
Attract and Engage Customers with Digital Marketing	4.8	21 hours	English	Free
Digital Marketing Specialization	4.6	4 months	8 languages	Free
Digital Marketing Strategy with Goldman Sachs 10,000 Women	4.7	3 hours	8 languages	Free

Also, kindly note that there are no particular schedules for any module. You can learn it at your own pace. After you complete the modules and the assignments, you receive a career certificate.

Summing it up

Thousands of students and working professionals have trusted the platform to learn and enhance their skills to excel in their careers and you can do too. Also, you can share the career certificate that you receive after completing the course on your social media handles, resume, or CV. This will highlight your learning and growth-seeking personality. And on top of that, adding the relevant skills that you gained and highlighting the portfolio that you created during the course, will catch and impress potential employers or recruiters. Also, these are not only the digital marketing courses that Coursera offers; there are many more courses available on their official website in multiple domains. You can visit the website and explore them all.