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YouTube’s New Channel Pages for Creators on Its TV App

Last Updated : 22 Feb, 2024
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YouTube, the Google-owned video streaming platform, has rolled out a new design for creators’ channels on its TV app. The redesign aims to improve the user experience and make content more accessible on the big screen. This update marks a significant step in YouTube’s ongoing efforts.

 

YouTube's-New-Channel-Pages-for-Creators-on-Its-TV-App

YouTube Brings New Channel Pages for Creators

YouTube’s new channel pages for creators on its TV app are a significant update aimed at enhancing user experience and creator visibility. The new design features a modern layout, improved access to action buttons, and the ability to play a mix of video content from the channel. The redesign focuses on providing a more immersive layout, making it easier for users to navigate and interact with the content. A key feature is the more accessible ‘Subscribe’ button, making it simpler for viewers to follow their favorite creators.

How to use the New Channel Pages on YouTube

Step 1: Log in to your Google Account and Create a YouTube Channel.

Step 2: Go to the “Customize Channel Page”.

Step 3: Include The Required Details About your Channel.

Step 4: Add Your Channel Banner And Logo.

Step 5: Showcase Specific Playlists And Series On Your Homepage.

When will the new design be Implemented?

The new design for YouTube’s creator channels on its TV app is set to be implemented over the next few weeks. Creators are advised to prepare a 16×9 full art for their channel banner, as the new design will display the banner edge-to-edge.

Who can use YouTube’s New Channel Pages?

YouTube’s New Channel Pages are designed for all creators on the platform, regardless of their content genre or audience size. This includes individual content creators, artists, educators, businesses, and organizations. The new design aims to enhance the viewing experience on TVs, making it easier for creators to showcase their content and for viewers to discover and engage with it. Therefore, any creator looking to optimize their content for TV viewing can benefit from using the New Channel Pages.

New Channel Pages Benefits for Creators

The new YouTube channel pages for creators on its TV app offer meaningful benefits. The redesign comes in response to data showing a 400% growth in watch time on TVs by top creators over the past three years. This update is expected to be well-received by creators as it aids in boosting their subscriber numbers and better showcasing their content on the big screen. The changes are designed to enhance the visibility of creators’ content, making it more accessible and engaging for viewers, thereby contributing to the growth and success of creators on the platform.

Key Features of the YouTube New Channel Pages

The new YouTube channel pages come with key features designed to enhance both the creator and viewer experience. Creators can now highlight specific playlists and series, facilitating seamless binge-watching for viewers. The addition of channel trailers and featured videos allows creators to capture potential subscribers’ attention and make a strong first impression. Furthermore, the updated pages offer valuable insights into audience demographics and viewing behavior.

How will the new Design be Implemented?

The new design for YouTube’s creator channels on its TV app will be implemented over the next few weeks, exclusively on TVs. YouTube advises creators to prepare a 16×9 full art for their channel banner, as the new design will display the banner edge-to-edge. This update aims to enhance the visual appeal of the channels and improve the viewing experience on larger screens.

Future of YouTube on TV

The future of YouTube on TV looks promising, as indicated by Neal Mohan, CEO of YouTube. He suggests that viewers are increasingly seeking a comprehensive viewing experience, desiring everything from live sports games to educational content in one place. Furthermore, the viewing habits are shifting towards a more traditional TV show style, where people gather around the biggest screen in the home to watch YouTube with friends and family. This trend signifies a shift in content consumption patterns and underscores the growing importance of optimizing YouTube for TV viewing.

Conclusion

The new design of YouTube’s creator channels on its TV app is a significant step towards enhancing the user experience and providing creators with more opportunities to grow their audience. With the continuous growth of viewership on TV, YouTube’s new design is set to make a positive impact on both creators and viewers.

FAQs

What is the new design for YouTube’s creator channels on its TV app?

The new design includes a more modern layout, improved access to action buttons, and the option to play a mix of video content from the channel.

Will the new design benefit creators?

The redesign will help boost creators’ subscriber numbers and better showcase their content on the big screen.

How will the new design be implemented?

The update is rolling out to all creators over the next few weeks and on TVs only.


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