YouTube Launches New Shopping Features To Help Creators Market Products

YouTube just introduced a game-changing suite of shopping features designed to supercharge your earning potential. From curating themed product collections to effortlessly tagging products in older videos, these features empower you to seamlessly market products and monetize your content. Get ready to leverage the power of YouTube Shopping and turn your passion into profit!

Read In Short:

• Creators can now showcase products through themed collections and effortlessly tag products across their entire video library, unlocking new monetization opportunities.
• The Affiliate Hub streamlines brand discovery, allowing creators to explore potential partners, commission rates, and promotional offers directly within the YouTube app.
• These features empower creators to seamlessly integrate product marketing and monetization into their content while offering viewers a clear path to purchase products they discover on YouTube.

YouTube New Shopping Features

The platform just launched a suite of features designed to turn content creation into a money-making machine. Creators can now curate shoppable product collections, tag products in older videos to unlock new revenue streams, and easily discover brand partnerships through a new Affiliate Hub. This update is a game-changer for creators looking to seamlessly market products and monetize their channels.

Creators Can Use YouTube Shopping Features

1. Market Products Authentically: Shoppable video collections allow creators to go beyond traditional product placement. They can curate products they genuinely love and use, fostering trust and authenticity with their audience. This approach can be significantly more impactful than generic product endorsements.
2. Maximize Monetization Opportunities: By tagging products in YouTube videos, creators unlock new avenues for monetization. They can earn commissions through affiliate marketing or promote their merchandise. Additionally, bulk product tagging allows creators to revisit older, high-performing videos and unlock their earning potential.
3. Build Stronger Brand Relationships: The Affiliate Hub streamlines brand discovery and collaboration. Creators can identify brands that align with their content and audience, fostering long-term, mutually beneficial partnerships.

How to Use YouTube Shopping to Create Shoppable Collections

Step 1: Open the YouTube Studio app on your phone.

Step 2: Go to the “Monetization” tab.

Step 3: Select “Shopping” then “Collections.”

Step 4: Choose a theme and search for products to add.

Step 5: Save your collection to see it on your channel.

How to Use YouTube Shopping to Tag Products in Videos

Step 1: Upload your video to YouTube.

Step 2: Go to the “Cards” section in the video editor.

Step 3: Click “Product” and search for the relevant product.

Step 4: Link the product to the appropriate time in your video and save.

How to Use YouTube Shopping for Finding Brand Partners

Step 1: Open the YouTube app on your phone.

Step 2: Go to the “Monetization” tab.

Step 3: Select “Shopping” then “Affiliate Hub.”

Step 4: Explore brands, commission rates, and connect.

Best YouTube Shopping Features for Creators

• For Curated Recommendations: Shoppable video collections are a winner.
• For Maximizing Revenue: Bulk product tagging across your entire video library is a must-use feature.
• For Streamlining Brand Partnerships: The Affiliate Hub is an invaluable resource.

These features empower creators to not only market products effectively but also build a sustainable income stream through their content.

How to Make Money on YouTube with Shopping

There are two primary ways to make money on YouTube with Shopping:

1. Affiliate Marketing: Partner with brands through the Affiliate Hub and promote their products in your videos. You earn a commission for every sale generated through your unique affiliate link.
2. Sell Your Merchandise: If you have your own merchandise line, you can create shoppable video collections featuring your products and link them directly to your store.

Promote Products on YouTube Videos

Here are some tips for effectively promoting products on YouTube videos:

• Authenticity is Key: Focus on promoting products you genuinely love and use.
• Integrate Products Naturally: Don’t force product placements. Weave product mentions organically into your content.
• Highlight Product Benefits: Focus on the value proposition of the product and how it can benefit your viewers.
• Offer Transparency: Disclose any affiliate partnerships and be clear about sponsored content.

Creating Shoppable Video Collections on YouTube

Shoppable video collections offer a powerful tool for creators to showcase and market products in a way that feels curated and audience-specific. Here’s a deeper dive into creating compelling collections:

• Theme It Up: Don’t just throw random products together. Choose a specific theme that aligns with your video content and target audience. For example, a beauty tutorial video could have a corresponding collection featuring the makeup products used.
• Quality Counts: Select high-quality product images and descriptions. Viewers won’t be enticed by blurry photos and vague descriptions.
• Call to Action: Encourage viewers to explore your collections! Mention them throughout your video and highlight them prominently in the video description.
• Track Performance: Use YouTube Analytics to monitor the performance of your collections. See which products resonate most with your audience and adjust your strategy accordingly.

YouTube Shopping Commission Rates

YouTube Shopping commission rates vary depending on the brand and product category. The Affiliate Hub provides creators with a clear view of commission rates for each participating brand. This allows creators to make informed decisions about which partnerships to pursue.

It’s important to note that focusing solely on commission rates isn’t always the best approach. Building long-term, mutually beneficial relationships with brands that align with your content and audience can be more valuable in the long run.

Conclusion

The launch of these new YouTube Shopping features marks a significant step forward for creators. By offering tools for curating shoppable video collections, effortlessly tagging products in videos, and streamlining brand discovery through the Affiliate Hub, YouTube empowers creators to seamlessly integrate product marketing and monetization into their content strategy. This not only benefits creators but also enhances the viewer experience by providing a clear path to purchase products they discover on YouTube.

YouTube New Shopping Features – FAQs

Is YouTube Shopping available to all creators?

YouTube Shopping is currently available to eligible creators in the YouTube Partner Program.

Can I tag products from my Arestore on YouTube?

Yes! You can connect your online store to your YouTube channel and directly feature your own products in your videos and collections.

Is there fees for using YouTube Shopping features?

No, there are no fees to use YouTube Shopping features. However, standard YouTube revenue sharing policies apply for affiliate marketing sales.

How can I learn more about YouTube Shopping?

YouTube provides a wealth of resources for creators, including detailed guides and tutorials on using YouTube Shopping features. You can access them through the YouTube Creator Academy or YouTube Help Center.