X’s New Feature That Lets You Choose Where Your Ads Go

Elon Musk’s X will allow advertisers to run ads next to select content creator’s profile. X (previously known as Twitter) has added a new feature that allows advertisers to place ads beside a handpicked list of content creators. This is going to help advertisers overcome the problems of ensuring that their ads are not connected with controversial or harmful content. This is a notable shift in X’s advertising strategy, giving greater control over their campaigns.

What is X’s Creator Targeting?

Creator Targeting is a new tool offered by X that allows advertisers to choose the placement of their ads. This enables them to tie their brand with individual content creators, resulting in their ads appearing alongside a handpicked list of creators. This addresses the fears of advertisements being linked with controversial or objectionable content. Creator Targeting, which gives advertisers control over where their advertisements appear, will be a significant shift in X’s advertising approach, resulting in a brand-safe and personalized advertising experience.

How Creator Targeting Works

Starting this month, X’s Creator Targeting will give advertisers control over their ad placements. Through the self-serve X Ads Manager, advertisers can run pre-roll video ads within both the home timeline and the profile of their chosen creators. This will let advertisers curate their brand’s presence by selecting specific content creators whose audience aligns with their target demographic. X also plans to further allow brands to serve ads exclusively on an individual creator’s profile, eliminating any concerns about ads appearing next to unwanted or controversial posts.

How Does X Plan To Improve Advertiser Control

X’s future goals include allowing advertisers to show their ads only on an individual creator’s profile. The idea removes the prospect of advertisements showing next to undesired or controversial posts, giving advertisers greater control over their brand alignment on the site. This strategic shift is intended to address concerns made by advertisers about their ads.

X’s Response to Concerns and Challenges

Since Elon Musk got X in 2022, the platform has had issues, with advertisers expressing concerns over ad placements and content control policies. Advertisers, including well-known firms like as Apple and Disney, have halted their investment in X because of controversies. X’s advertising income decreased by 50% last year, falling short of the $3 billion.

In response to these challenges, X has introduced the Creator Targeting feature. With this advertisers can easily curate a list of creators, providing them with the control and specificity needed to ensure their ads align with brand values and avoid any controversies.

Addressing Advertiser Concerns and Revenue Loss

Since Elon Musk bought the company for $44 billion in 2022, X’s ads have made a lot less money. In 2023, they only made about $2.5 billion instead of the $3 billion they hoped for. Big companies like Apple, Disney, and IBM stopped showing their ads on X because they heard Elon Musk was spreading harmful ideas. Now, X is trying to fix this by introducing a new feature called Creator Targeting, which might help make advertisers happy again and earn back the money they lost.

Conclusion

To regain advertiser trust and boost revenue, X’s introduction of Creator Targeting signifies an important improvement for the platform. By providing advertisers with more control over ad placements, X aims to address the issues that led to the withdrawal of major advertisers. As the platform evolves under Musk’s leadership, this feature could play a crucial role overall.

Frequently Asked Questions

How does Creator Targeting work on X?

Creator Targeting on X allows advertisers to run pre-roll video ads against a curated list of content creators using the self-serve X Ads Manager, ensuring more controlled and strategic ad placements.

Did X respond to the declining revenue?

X by introducing Creator Targeting is the response to advertiser concerns and revenue challenges, wanting to provide advertisers with more control and address controversies related to ad placements.