What are Some Common Mistakes People Make With On-Page SEO?

Many people fall into common traps when it comes to on-page SEO, unknowingly hindering their website’s potential to rank highly in search results. Here are some of the most frequent mistakes:

Content-Based On-Page SEO Mistakes

• Not optimizing title tags and meta descriptions: These snippets are your elevator pitch to search engines and users. They should be unique, concise, and keyword-rich, accurately reflecting the page’s content.
• Duplicate or low-quality content: Google penalizes websites with copied or thin content. Focus on creating unique, informative, and valuable content that users will enjoy reading.
• Keyword stuffing: Overusing keywords unnaturally can hurt your rankings. Instead, integrate them naturally and focus on creating content for humans first.
• Ignoring user intent: Understanding what users are searching for when using specific keywords is crucial. Tailor your content to answer their questions and fulfill their needs.

Technical aspects

• Neglecting mobile-friendliness: With most searches now happening on mobile, having a website that adapts seamlessly to smaller screens is essential.
• Slow page speed: Visitors won’t wait for sluggish websites. Optimize images, code, and server performance for fast loading times.
• Broken links and missing alt tags: Ensure all links lead to functioning pages and use descriptive alt tags for images to aid accessibility and SEO.
• Poor internal linking: Link relevant pages within your website to help users navigate and search engines understand your content structure.

Other pitfalls

• Ignoring structured data: This schema markup provides search engines with rich information about your content, potentially improving search results.
• Not optimizing images: Optimize image file sizes and use relevant filenames and alt tags.
• Forgetting about page load speed: Slow loading times hurt SEO and user experience.
• Neglecting local SEO: If your business has a local presence, claim your Google My Business listing and optimize it for local searches.

Remember, SEO is an ongoing process. Stay updated on best practices and regularly audit your website to identify and fix potential issues.