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Difference Between ON Page and OFF Page SEO

  • Difficulty Level : Expert
  • Last Updated : 22 May, 2020

On Page SEO: On-page SEO is a technique that is used for optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. In search engine optimization, like google, yahoo, bing on-page optimization refers to a factor that has an effect on your website and web pages listing in the natural search results.

Off Page SEO: Off-page optimization refers to technique that can be used to improve the position of a website in a search engine results page(SERPS). Many people associate off-page SEO with link building but it is not only that. It is also used in promotion methods like blogging, website design, social bookmarking, etc..

Below is a table of differences between On Page SEO and Off Page SEO:

On Page SEOOff Page SEO
On page Seo includes providing good content, good keyword selection, putting keyword on correct places, giving appropriate title for every pages etc.Off page Seo includes link building, increasing link popularity, search engine, link exchange etc.
In on page seo we will analyze complete website.In off page seo we will promote the website.
In on page seo we will use internal linking.In off page seo we will use direct linking.
Technique which are used in on page seo..
  • Publish high-quality content.
  • Optimize page titles and meta descriptions.
  • Optimize page content.
  • Headings and content formatting.
  • SEO Images and other multimedia elements.
  • URL optimization.
  • Internal links.
  • External links.
Technique which are used in off page seo..
  • Influencer Outreach.
  • Contribute as Guest Author.
  • Social Media Engagement.
  • Social Bookmarking Sites.
  • Forum Submission.
  • Blog Directory Submission.
  • Article Submission
According to the MOZwebsite owners spend about 70% of time on on page activityWhile on off page it only 30% activity
On-page SEO looks at what your site is aboutOff-page SEO looks at how popular your site is

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