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TikTok Making New App Called “TikTok Photos” to Challenge Instagram

Last Updated : 12 Mar, 2024
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The social media landscape is constantly evolving, with platforms vying for user attention. Now, TikTok, the king of short-form videos, appears to be setting its sights on Instagram’s territory. Evidence suggests TikTok is developing a new app called “TikTok Photos,” potentially igniting a photo-sharing war between the two social media titans.

In short:

  • TikTok, the video-sharing giant, is reportedly developing a new app called “TikTok Photos” to compete with Instagram’s photo-centric platform.
  • Code found within the current TikTok app suggests features similar to Instagram, including a photo feed and potential cross-posting.
  • The new app’s success hinges on offering unique features and attracting established Instagram users.

TikTok-working-on-new-app-to-compete-with-Instagram's-photo-feed

What is “TikTok Photos” App?

Details about TikTok Photos are scarce, but clues hidden within the code of the current TikTok app hint at its functionality. References to “TikTok Photos” suggest a dedicated app for sharing photos, similar to Instagram’s core feature. This could mean a shift in TikTok’s strategy, venturing beyond its video-first roots.

How Will TikTok Photos Work?

While details are hazy, “TikTok Photos” appears to be a new app focused on photo sharing, similar to Instagram. This could mean a standalone app for posting pictures, potentially with features like photo feeds and filters. The big question is how it will compete. Maybe it’ll leverage TikTok’s existing user base or allow seamless posting between the apps. Success hinges on offering unique features and attracting new users who haven’t joined the Instagram crowd.

Steps to Use “TikTok Photos” App

Based on speculation, here are the possible steps:

Step 1: Download and Install the “TikTok Photos” App (if and When It’s Available)

Step 2: Sign In And Select a Photo from Your Device’s Camera Roll

Step 3: Edit Your Photo Using Filters, Text, or Stickers

Step 4: Add Caption Or Sound

Step 5: Choose Who Can See Your Photo (Public, Followers, or Private)

Step 6: Share Your Photo!

AS TikTok Photos isn’t officially launched yet, specific steps can’t be provided.

Content Moderation on TikTok Photos

Content moderation on TikTok Photos is a looming question. TikTok already grapples with inappropriate content on its video platform. Moderating photos effectively will be crucial. Will they leverage existing systems or create new ones? How will they handle issues like misinformation or spam? These are questions that need answers to ensure a safe and positive user experience on TikTok Photos.

Difference Between TikTok Photos and Instagram

Feature TikTok Photos (Speculative) Instagram
Primary Focus Photo Sharing (Based on code references) Photo & Video Sharing (Photos are a core feature)
Content Style Unconfirmed (May cater to specific niches or trends) A diverse range of photo styles and edits
User Base Potentially leverages existing TikTok user base (Younger demographics) Established photo-sharing community (Broader demographics)
Content Discovery The algorithm is likely similar to TikTok’s “For You Page” (Focuses on user interests) Explore the page with curated content and hashtag discovery
Monetization Unconfirmed, but potential for in-app purchases, advertising, or brand partnerships In-app purchases, advertising, influencer marketing, and shoppable posts
Integration Potential for seamless cross-posting between TikTok Photos and the main TikTok app Limited integration with other Facebook-owned apps
Community Features Unconfirmed, but may include commenting, liking, and direct messaging Robust commenting, liking, direct messaging, stories, and live features
Advantages Leverage of existing TikTok user base, potential niche focus, integration with main app Established user base, diverse content, strong community features, and well-developed monetization options

Since TikTok Photos is not officially launched, many details are speculative.

This table compares based on current functionalities of Instagram and what is known about TikTok Photos till now.

Benefits of TikTok Photos for Users

Here are some potential benefits it could offer to users and the social media landscape:

  • Fresh Platform for Photo Sharing: A new platform dedicated to photos could provide a space for creative exploration and discovery. Users might find a more focused community built around specific photography styles or interests compared to the broader appeal of Instagram.
  • Seamless Integration with TikTok: The potential for seamless cross-posting between TikTok Photos and the main TikTok app could be a major advantage. Imagine capturing a funny moment on video (a TikTok specialty) and easily extracting a photo for sharing on “TikTok Photos.” This would eliminate the need to switch between apps and cater to users who enjoy sharing both photos and videos.
  • Exposure to a New Audience: For those who haven’t yet joined the Instagram bandwagon, TikTok Photos could offer a chance to connect with a new user base, particularly those already active on TikTok. This could be especially appealing to younger demographics who are more likely to be early adopters of new platforms.
  • Potential for Innovation: With a new platform comes the opportunity for experimentation. TikTok Photos could introduce innovative photo-sharing features or editing tools that set it apart from existing options. This could benefit users who are looking for a more creative and dynamic photo-sharing experience.

Remember that the official launch and features of TikTok Photos are yet to be revealed!

Will Users Abandon Instagram for TikTok Photos?

Unlikely. Established users are often hesitant to switch platforms, especially if their networks are already well-developed on Instagram. However, TikTok Photos could attract new users, particularly those who haven’t yet joined the Instagram bandwagon. Existing TikTok users who enjoy photo sharing might also find “TikTok Photos” a convenient additional platform.

Conclusion

The arrival of “TikTok Photos” could shake up the social media photo scene. Whether it dethrones Instagram or coexists as a niche platform is yet to be determined. Regardless, this development signifies a growing trend of social media giants expanding their offerings to cater to a wider range of user preferences.

TikTok Photos App – FAQs

When will TikTok Photos launch?

No official launch date yet, but code suggests it’s in development.

What makes TikTok different than Instagram?

TikTok focuses on short-form videos, while Instagram offers photos and videos with a broader range of features.

Is TikTok Photos confirmed?

No, there’s no official announcement, but code hints at its development.

Is TikTok doing better than Instagram?

Difficult to say definitively. Both are successful, but TikTok is growing rapidly, especially among younger users.

Can I take a photo with TikTok?

Yes, TikTok has a photo mode within the app for capturing still images.


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