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Sales Force Automation

  • Last Updated : 09 Sep, 2020

Sales Force Automation technique helps to keep track of salesperson’s performance, as they play major role in driving sales and contact information of probable customers and hence affecting revenues of business. This was reason that SFA came into existence for question – how and when customer’s requirement changes, what is the requirement, and how these things affect the businesses.

It is an IT tool that integrates the technology with information to automate sales task of both salesperson and sales manager by coordinating internal processes with backend database systems. So, somewhere SFA came as technology or as an IT tool that provided with database system that tracks and keeps record of sales of people or salesperson. It helps in analysis of data which is efficient for sales planning, sales forecast, and strategy formulation.

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It provides you with features like lead management, opportunity management, contact management, client management, team management, activity management, and many more.

Features :

  • From the moment potential customer lands on your website, sales force automation software can begin to gather information about them. Tracking products they look at and path they take through your website, an outline profile can be built.
  • Opportunity Management
  • Workflow Management
  • E-Mail Management

Advantages :

  • It tracks sales performance
  • Better efficiency
  • Monitors lead cycle
  • Team Collaboration
  • Accessibility

Disadvantages :

  • Data entry consumes much time
  • Difficult to integrate
  • Sometimes sales automation can be quite complicated to learn
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