Big Cartel vs Wix

With the advancement of technology, different sectors are shifting from traditional marketing to digital marketing. Each and every organization whether small or big wants to have a digital presence so they want to build their websites, portfolios, blogs etc. but making websites or web applications is a complex and time-consuming task which requires coding skills. Hence to solve this problem, many organizations have provided website building and content management platforms which make it easy to create web applications. Two such platforms are Big Cartel and Wix which provide different services to build websites and web applications for personal or commercial use.

Big Cartel is a website building platform which is used to create online stores to sell products and services, it was mainly created for artists to sell their work online. It was founded by Matt Wigham (CEO) and Eric Turner in the year 2005. Its headquarter is located in Salt Lake City, Utah. It was named in Forbes in 2018 in the list of America’s Best Small Companies. It has developed a large number of applications and has many clients all over the world.

Advantages of Big Cartel

• It has a simple interface which is easy to learn for beginners.
• It supports third-party plugins.
• It can be accessed from a website and from an iOS app.

Disadvantages of Big Cartel

• It has limited customizing features.
• It does not provide any analytic tool for tracking performance.

Wix can be understood as a website builder which helps the users to make websites or web applications for different platforms like mobiles, desktops, tablets etc. It comes packed with a large number of tools which allow users to build a website by drag and drop functionality. Along with website building, it also provides hosting features at a reasonable price. Wix was launched in the year 2006.

Advantages of Wix

• It is very easy to use and no programming knowledge is required to build websites or web applications.
• It is a cloud service which can be assessed from anywhere and at any time.
• It also gives hosting facilities so no need to worry about hosting websites.
• It provides free images and logos to use on your websites without any copyright issues.

Disadvantages of Wix

• It took time to get ranked on google means it is not google friendly.
• It is not possible to migrate websites created on Wix to other platforms or hosting services.

Below is a table of differentiation between Big Cartel and Wix:

	Big Cartel	Wix
1.	It can be understood as an e-commerce store-building platform which provides the necessary tools to sell products and services online.	It is an online platform used for building websites and web applications in an easy and efficient manner.
2.	It was founded by Matt Wigham and Eric Turner.	It was founded by Avishai Abrahami, Nadav Abrahami and Giora Kaplan.
3.	Its subscription plan starts at just $9.99 per month.	Its subscription starts at $4.50 per month.
4.	It provides less number of free templates as compared to Wix.	Wix provides more than 800 templates to start website building.
5.	It mainly supports English, for other languages third-party plugins like Weglot can be used.	It supports more than 180 languages.
6.	It provides a free plan to its customers.	It provides a free plan with ads and a sitesfree trial for 14 days.
7.	It is only used for e-commerce purposes.	It is used for many purposes like website building, logo designing, creating blogging site, e-commerce store building etc.
8.	It does not have in-built performance tracking tools so third-party plugins are required.	It uses google analytics for analyzing customers’ activities.