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Sama 2.0: The World’s First AI Flight Attendant by Qatar Airways

Last Updated : 19 Apr, 2024
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Get ready for a new addition in air travel! Qatar Airways has introduced Sama 2.0, the world’s first AI-powered cabin crew member. This development marks a step forward in the passenger experience, offering real-time information, personalized recommendations, and multilingual support.

Read In Short:

  • Qatar Airways introduces Sama 2.0, the world’s first AI-powered cabin crew member.
  • Sama 2.0 provides real-time information, personalized recommendations, and multilingual support.
  • AI ushers in a new era of personalized service and operational efficiency in the aviation industry.


Who is Sama 2.0?

Sama 2.0 is a Qatar Airways virtual assistant powered by cutting-edge Artificial Intelligence (AI). Developed in collaboration with UneeQ, a leader in AI digital human technology, Sama 2.0 isn’t just a voice assistant; it’s a virtual member of the cabin crew. Passengers can interact with Sama 2.0 through the Qatar Airways mobile app and the airline’s innovative metaverse platform, QVerse.

Qatar Airways and UneeQ collaboration

Qatar Airways takes flight with the world’s first AI-powered cabin crew member, Sama 2.0, thanks to their collaboration with UneeQ, a leader in AI digital human technology. Sama 2.0, a Qatar Airways virtual assistant, provides passengers with real-time information, personalized recommendations, and multilingual support through the airline’s mobile app and metaverse platform, QVerse. This creative partnership between Qatar Airways and UneeQ ushers in a new era of AI flight attendants and promises to revolutionize the passenger experience.

How Does Qatar Airways’ AI Flight Attendant Work?

So, how does this world’s first AI flight attendant function? Sama 2.0 utilizes advanced natural language processing (NLP) to understand passenger queries and respond in a clear, informative way. Passengers can ask Sama 2.0 a wide range of questions, including:

  • Flight information: Real-time updates on boarding times, gate changes, baggage claims, and flight connections.
  • Destination information: Local weather, currency exchange rates, points of interest, and cultural insights.
  • In-flight services: Inquiries about meals, entertainment options, duty-free shopping, and onboard amenities.

Sama 2.0 is constantly learning and evolving. By analyzing passenger interactions, it can personalize the experience by offering relevant recommendations and tailoring responses to individual needs.

How to Use Sama 2.0

Step 1: Download the Qatar Airways Mobile App

Step 2: Locate Sama 2.0 within the app.

Step 3: Explore Features

  • Check in for your flight and download boarding passes.
  • Browse in-flight entertainment options and pre-select movies or music.
  • Research your destination and discover points of interest, cultural experiences, and dining recommendations.

Step 4: Ask Sama 2.0 Questions and get an answer

Bonus Tip: Familiarize yourself with Sama 2.0’s capabilities before your flight to maximize its benefits and save time at the airport.

Benefits of AI Flight Attendant Sama 2.0

The introduction of AI-powered cabin crew like Sama 2.0 offers a multitude of benefits for both passengers and airlines. Here’s a closer look:

  • Enhanced passenger experience: Sama 2.0 provides 24/7 access to information and assistance, empowering passengers with greater control over their journey.
  • Multilingual support: Imagine a flight attendant who speaks every language! Sama 2.0 can overcome language barriers, ensuring clear communication for passengers from all over the world. (Qatar Airways virtual assistant Sama 2.0)
  • Personalized service: Sama 2.0 can learn passenger preferences and offer tailored recommendations, from suggesting in-flight entertainment options to recommending local restaurants at the destination.
  • Operational efficiency: AI assistants can handle routine inquiries, freeing up human flight attendants to focus on more complex tasks and offering personalized attention when needed.

Will AI Replace Human Flight Attendants?

The short answer is no. While AI offers numerous advantages, human flight attendants play a vital role in ensuring passenger safety and delivering exceptional service. We can expect AI to take over more administrative tasks, allowing human flight attendants to dedicate more time to passenger interaction and safety protocols.

How Many Languages Does Sama 2.0 Speak?

Currently, Sama 2.0 is fluent in English. However, Qatar Airways plans to expand its language capabilities throughout 2024, with Arabic being the first additional language offered. In the future, Sama 2.0 could potentially communicate in a vast array of languages, further enhancing its ability to serve a global audience.

The Future of Flight Attendants with AI

The arrival of Sama 2.0 raises questions about the future of flight attendants. Will AI eventually replace human cabin crew altogether? Industry experts believe AI is more likely to complement the role of human flight attendants, not replace them. Sama 2.0 can handle routine tasks, allowing human flight attendants to focus on providing exceptional customer service, ensuring safety, and managing emergencies.

The human touch remains irreplaceable in air travel. The ability to empathize, provide emotional reassurance, and handle unexpected situations are all strengths that AI cannot currently replicate. In the future, we can expect a collaborative environment where AI like Sama 2.0 empowers human flight attendants to deliver an even higher level of service.


The arrival of Sama 2.0, the world’s first AI flight attendant, marks a new chapter in air travel. Qatar Airways’ creative approach promises to enhance the passenger experience by providing real-time information, personalized recommendations, and 24/7 multilingual support. While AI is unlikely to replace human flight attendants entirely, it has the potential to revolutionize the industry by streamlining tasks, improving communication, and allowing human crew members to focus on delivering exceptional customer service. As AI technology continues to evolve, we can expect even more exciting developments in the future of flight.

Frequently Asked Questions – Sama 2.0

Who is the first AI cabin crew member?

Sama 2.0, developed by Qatar Airways in collaboration with UneeQ, is the world’s first AI-powered cabin crew member.

What is an AI air hostess?

An AI air hostess, also known as an AI flight attendant, is a virtual cabin crew member powered by artificial intelligence. Sama 2.0 is a prime example.

Is Sama 2.0 available on all Qatar Airways flights?

Qatar Airways is gradually integrating Sama 2.0 across its fleet, so it’s not yet available on every flight, but it’s becoming increasingly common.

Who is the first AI cabin crew on Qatar Airways?

Sama 2.0 holds the title of the first AI cabin crew member for Qatar Airways.

Is Sama 2.0 free to use?

Yes, interacting with Sama 2.0 is a complimentary service offered by Qatar Airways. Standard data rates may apply when using the mobile app.

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