Over 1 billion people use Instagram every day, making it one of the most popular social networks in the world. Businesses and people with a lot of fans can use it to get in touch with their friends, family, and followers. There are three kinds of profiles on Instagram: Personal, Business, and Creator. By default, every Instagram account is set to “Personal.” You can change the type of your page whenever you want. Having a business account on Instagram gives you extra buttons that make your profile bigger and give you useful information about your audience, content, and activity. Because of Instagram’s rules, only Business users can fully use all of Instagram’s features. In a moment, we’ll talk more about why having a business account is good.
What is a Professional Account on Instagram?
People can show off their work, build an audience, and get business partnerships on Instagram with a Professional account. You can also call a professional account a business account, or a company profile. Professional accounts have some of the same tools as business accounts, like the “Contact” button, Instagram Insights, Analytics, and the ability to track interactions and engagement. There may be more “call to action” buttons and room for contact information and a business address on professional accounts. You can choose between Business and Creator for your professional account. People in the public eye, content creators, artists, and people with a lot of followers should get a creator account. Businesses that want to reach more people and grow should get a business account.
- It’s free for anyone to have an Instagram business account.
- If you want to use all of Instagram’s features, you need to link your page to a Facebook Page. Meta, the company that owns Instagram, wants you to do this.
How to Link Facebook Page To Instagram Account
You can also change your Instagram page from a personal profile to a business profile right from Facebook. You can also link your Instagram page to your Facebook page. You might want to do this if you want to post from Facebook to Instagram and use Facebook tools to handle your Instagram page, like combining your messaging inbox and making ads that are much more specific and in-depth. It is another way to change your Instagram status to a business account in case you are having trouble or errors when you try to do it through the Instagram app.
From Facebook
Step 1: Log in to Facebook and click Pages in the left menu.
Step 2: Select your Facebook page, then click Settings.
Step 3: Select Linked Accounts in the left column.
Step 4: Select Instagram, then connect your account.
From Instagram
Step 1: Log in to Instagram and go to your profile.
Step 2: Tap Edit Profile.
Step 3: Under Public Business/Profile Information, select Page.
Step 4: Choose the Facebook page you wish to connect to.
Difference Between Business Account and Creator Account on Instagram
The first thing you need to do to get a Professional account is pick whether it’s for brands or artists.
What is a Business Account in Instagram?
A business or brand with a page on Instagram to promote the goods or services they offer is called a “Business account.” This choice could also be made by an influencer who promotes a product on their page. If you switch to a Business account, you can get these things:
1. Advanced Metrics
- Get in-depth insights into your posts and audiences, including gender, location, reach, and visibility.
- Investing in influencer marketing partnerships and collaborations is essential.
2. Post Promotion:
- Create advertising campaigns targeted at specific audiences to promote your posts.
- A powerful tool for expanding reach and influencing promotion.
3. Instagram Story Links:
- Instagram stories can be easily linked from business accounts.
- A great way for influencers or brands to redirect traffic to a specific website.
4. Contact Information:
- It is possible to include contact information in your profile when you have a business account.
- Proposals for collaboration and communication are made easier.
5. Product Labelling:
Your followers will be able to purchase products more quickly if you label them in your posts.
6. Quick Replies:
- Stay on top of your Instagram inbox with “Quick replies.”
- To engage your audience more quickly, create preset responses to frequently asked questions.
What is a Creator Account in Instagram?
Instagram says that Creators are people who have a lot of followers, are famous, make movies, or are artists. Heepsy says that someone is an influencer if they have 5,000 or more fans. This choice gives you the chance to make your work better, and it comes with special metrics and other features:
1. Access Creator Studio from your computer:
- Creator Studio lets you efficiently manage Instagram accounts.
- Track followers, posts, and stories in one place.
- Learn more about IGTV content performance and follower online activity.
2. Easy organization of your inbox:
- Streamline your inbox management with Creator Studio.
- Make sure your Instagram messages are organized into folders so they can be prioritized.
- Make sure your inbox is well-organized in order to communicate effectively.
3. Tag products in your posts and Instagram stories:
- In posts and stories, tag products to increase promotional efforts.
- Make your products easier to purchase for followers.
- Make your products more visible by tagging them.
4. Show your contact details and category:
- Your Creator Studio profile should include contact information, such as an email address.
- Display your category to convey your identity as a creator (e.g., artist, blogger).
- Make your followers’ experience more transparent and accessible.
5. Tag brands in your posts:
- Using hashtags in posts will strengthen influencer-brand collaborations.
- Associating with recognized brands can help you reach more people and engage them more.
- Your content should be used in brand campaigns to maximize its impact.
Benefits of creating an Instagram Business Account
Access Instagram Insights
- Find out important information about how your account and posts are doing.
- Find out what kinds of information your audience likes.
Add a Contact Button
Include a “contact” button on your page to make it easier for people to get in touch with you.
Industry Recognition
Select a business area to make it easy for people in your field to find you.
Links in Instagram Stories
Add links to your Instagram Stories to engage more people to see them.
Advertise and Promote
Make ads to promote your business and reach more people.
Age Verification
Age verification is crucial for products that are restricted to a certain age group.
Some Additional Benefits of creating an Instagram Business Account
Auto Publish Posts
Keep a consistent posting schedule by scheduling posts in advance.
Search and Collect Media
To stay up-to-date on industry trends, use Instagram’s search and collect feature.
Tag People and Add Locations
Add tags and locations to enhance discoverability.
Manage Comments
Answer comments with a Growth plan or higher, which encourages people to get involved in the community.
Collect Tagged Media
Collect media that has been tagged with you to show off user-generated material.
How To Switch From A Personal To A Professional Instagram Account
Step 1: Open Settings
On your Instagram page, find the menu and tap on the three horizontal bars in the upper right corner.
Step 2: Go to Account Settings
From the menu, tap “Settings” and then “Account.”
Step 3: Switch to Professional Account
Click ‘Switch to Professional account’ at the bottom of the page.
Step 4: Continue with the Process
Tap the ‘Continue’ button after reading the information provided.
Step 5: Category Selection
Select a category for your Instagram profile and decide whether to display it.
Step 6: Confirm Changes
Please click the blue ‘Done’ button to confirm your selections.
Note Point :
You might need to use the Facebook app to connect your Facebook page to your Instagram account if you get an error at this point. It will let you change your personal Instagram account to a business account. To do this, you will need to get permission from the page owner.
Step 7: Account Type Selection
Choose between a user account and a business account, then click “Next.”
Step 8: Review Contact Details
Tap ‘Next’ after reviewing your contact information.
Step 9: Connect Facebook Page
Make sure your Facebook page is connected to your Instagram account.
Step 10: Invite Friends
Invite people to follow your new business account.
Step 11: Profile Completion
Fill out your profile with all the necessary information.
Points to Remember :
Whether it is Business or Personal, you will have to link a Facebook page about your brand or business. The page does not have to be popular; you can create it when you are ready.
Before you can choose Creator, you have to pick an area that best describes your job. After that, you need to connect to a Facebook page.
FAQs
Why can’t I switch back to a personal account from a professional account on Instagram?
Suppose you can’t go back to your personal Instagram account after making a business account. In that case, your business account may be linked to live Instagram ads or campaigns. Before going back to a personal account, you’ll need to stop them.
To switch back to a personal account on Instagram, you can:
- Go to your profile
- Click the professional dashboard
- Click the top right settings button
- Towards the bottom, it says, “switch account type.”
- Switch to personal
Can a professional Instagram account be private?
No, you can’t hide your Instagram business page. To hide a business account, you can change it back to a personal account.
How much does it cost to switch to a professional account on Instagram?
Changing your Instagram account to a professional one doesn’t cost anything, you can use a business or creator account for free.
What are the limitations of an Instagram Professional Account?
If you change your account to a business one, you will be limited in the following ways:
- Your other Facebook pages will not be accessible when you share Instagram posts through the Professional Account page.
- You must set up your Instagram Professional Account again after changing your account to a personal version, changing the Facebook link, and changing the link on your Facebook page.
- You cannot set up a private Instagram account for a business.
- Your Instagram account might need to be converted to a Professional Account if a Business Manager owns your Facebook page
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