10 Best WordPress Plugins for Email Marketing Integration

Email marketing is evolving briskly in generating leads over social media campaigns and PPC. If you have a WordPress site, it is good for you to turn the website into a platform that can generate leads and sales. Finding the right plugin for email marketing is challenging. However, in this article, we have listed the top 10 best WordPress plugins for email marketing.

The email marketing plugin will enable you to manage the creation of emails, subscriptions, form building, and in-depth tracking. Having this plugin will help you build healthy relationships with visitors and subscribers. You can collect leads and convert them into subscribers using these WordPress Plugins for Email Marketing.

Best WordPress Plugins for Email Marketing Integration

Omnisend

Omnisend is one of the WordPress Plugins for Email Marketing that allows you to manage multiple email campaigns. It also lets you design custom forms to get leads and create email sequences.

Features

• Creating and publishing signup forms like signup boxes and landing pages to collect subscribers is easy.
• Setting up workflows to schedule emails to welcome new subscribers, confirm orders, and remind of abandonment carts is easy.
• Segment the email list based on customers’ shopping behaviour.
• Optimize subject lines, content, and images to improve campaigns and perform A/B testing for better results.

Pros

• Drag and drop form builder to design signup forms.
• Easy to integrate with Woocommerce to create e-commerce websites.

Cons

• Beginners will need the support team’s help to set up Omnisend.
• You will need access to the premium version to access premium features.

Pricing:

• Pro: $59/month
• Standard: $16/month
• Free:0

Link: https://www.omnisend.com/

Mailchimp

Mailchimp plugin can integrate the website with the Mailchimp email marketing platform. Using this one of the WordPress Plugins for Email Marketing, you can create easy-to-customize signup forms and email lists and design personal emails for subscribers.

Features

• Segment the email list to send personalized messages to the email groups.
• Designed customized signup forms and tracked sales on Woocommerce sites.
• Offer various tools and resources to grow the brand, boost sales, and build long-lasting customer relationships.
• Easy to create, send, and track email campaigns easily.

Pros

• Easy to install without the assistance of customer support.
• Quickly sync the marketing and consumer information.

Cons

• It is not cost-effective for businesses that have an extensive email list.
• You need CSS knowledge to add native subscription forms to pages.

Pricing:

• Premium: INR 11,500//month
• Standard: INR 575/month
• Essentials: INR 385/month
• Free

Link: https://mailchimp.com/

Wemail

Wemail is one of the best WordPress Plugins for Email Marketing that can be integrated with most email marketing tools. It is best used by businesses who want to grow their subscribers through the WordPress website.

Features

• Come with comment opt-ins, registration opt-ins, and blog page opt-in forms to tailor the WordPress website.
• It is easy to set up user emails, recent buyer emails, and first-time emails.
• Drag and drop the campaign builder to choose templates for creating campaigns in minutes.
• The teams will control teams accessing the WordPress site and other email marketing activities.

Pros

• The WordPress Plugins for Email Marketing are made so WordPress can set up and integrate third-party tools effortlessly.
• A lot of ready-made email templates are available.

Cons

• Free plans will not come with automated campaigns.
• Does not have segmentation options and A/B testing features for campaigns.

Pricing:

• Free
• Premium plan: $5/month

Link: https://getwemail.io/

Formidable forms

Formidable Forms is one of the WordPress Plugins for Email Marketing that allows you to create customizable forms and gather feedback. It can be integrated with different email marketing tools to build responsive forms through which data can be collected.

Features

• Contain easy-to-customize form templates to fit your use case.
• Collect customer feedback on the site by creating polls and surveys without coding skills.
• Build responsive forms to collect data like user registration details and donations.
• Integrate with top email marketing tools like Mailchimp, Hubspot, and Zapier.

Pros

• It comes with API integration with around 5000 applications and third-party tools.
• Convert the content collected through form into user-generated content.

Cons

• Small businesses cannot afford this plugin
• Styling the forms would need a learning curve.

Pricing:

• Elite: $239.60/year
• Business: $179.55/year
• Plus: $89.55/year
• Basic: $39.50/year

Link: https://formidableforms.com/

Mailpoet

Mailpoet is one of the most popular WordPress plugins for email marketing and is available on both WordPress and Woocommerce websites. It offers many features to customize email communication and gather leads.

Features

• Email delivery can be flawless using this plugin and its advanced email-sending infrastructure.
• It is integrated with WordPress and comes with a drag-and-drop newsletter builder.
• The user list is pre-created; you must not manually add email addresses.
• Allows you to create and send emails from the WordPress dashboard.

Pros

• Come with around 50+ pre-designed templates for emails
• Easy to customize signup forms where you do not need any design skills.

Cons

• Has limited options in the free plan.
• Does not contain A/B testing of campaigns.

Pricing:

• Starter: Free
• Business: $10/month
• Agency: $30/month

Link: https://www.mailpoet.com/

Newsletter

Newsletter is one of the best WordPress Plugins for Email Marketing and is designed for WordPress users. With its intuitive interface and features, you can easily create, send, and manage newsletters from WordPress’s dashboard page.

Features

• Drag and drop builder to create rich newsletters, adding your content.
• Geolocation targeting to check where your subscribers are and then interact with them through emails.
• The Autoresponder feature is available to set up email and take follow-up steps on auto-pilot mode.
• Flexible customization options to customize email templates and subscription widgets.

Pros

• Provide you with detailed reporting, tracking, and targeting of users.
• Flexible to use with different email delivery solutions.

Cons

• It only suits small websites.
• Limited automation features are available in the free version of the plugin.

Pricing:

• Free
• Blogger: $79/month
• Agency: $269/month

Link: https://www.thenewsletterplugin.com/

Brevo

Brevo is the marketing plugin available in WordPress, which you can use to design campaigns and send built-in personalized emails professionally. It also lets you create beautiful newsletters.

Features

• Design beautiful campaigns to increase conversions with marketing tools for SMS, WhatsApp, and Facebook channels.
• Send bulk emails through Brevo email API.
• Come with transactional email capabilities to send messages immediately
• Offer a quick setup of this plugin and customize transactional templates with customer details.

Pros

• Come with real-time analytical capabilities.
• It is easy to view and manage campaigns from the Brevo dashboard.

Cons

• Beginners will have a learning curve compared to other plugins.
• No integration tools, such as Hubspot CRM, are available.

Pricing:

• Free
• Starter: INR 1575/month
• Business: INR 4075/month
• Enterprise: custom pricing

Link: https://www.brevo.com/en/

OptinMonster

OptinMonster is a lead generation and conversion platform that is easier to integrate with email marketing plugins to boost marketing efforts. It offers many pop-up templates and A/B testing to optimize email campaigns.

Features

• Grow the email list and optimize conversions on the website with pop-ups that need minimal setup.
• It contains over 97+ templates you can use or customize per your needs.
• Come with exit intent technology to capture leads and generate email campaigns that trigger based on website visitors’ behaviour.
• It is easy to test multiple variations of emails like content, CTAs, and headlines with A/B testing.

Pros

• A/B testing would reduce efforts and keep guesswork at bay.
• Reduce the time needed to set up and customize emails per your requirements.

Cons

• Limited features are available in free and basic versions.
• We will need technical knowledge to set up and use advanced features.

Pricing:

• Growth: $29.97/month.
• Pro: $19.97/month.
• Plus: $14.97/month.
• Basic: $4.97/month.

Link: https://optinmonster.com/

Mailster

Mailster is one of the best WordPress plugins for email marketing, enabling you to manage email marketing from the WordPress dashboard. It comes with a drag-and-drop editor and with email segmentation capabilities.

Features

• The editor enables you to create newsletters briskly by arranging template elements or the website content in the newsletter.
• Automate to send emails based on user actions.
• Segment emails within WordPress using 30+ predefined conditions.
• A/B testing of campaigns gives you access to spam reports, links, and image optimization capabilities.

Pros

• Extensive library of templates with both basic and premium templates.
• UI is similar to WordPress, thus making the plugin user-friendly.

Cons

• No free plan is available to test the editor.
• The email editor is not responsive on mobile devices.

Pricing:

• Starter: $79/year
• Professional: $99/year
• Agency: $199/year

Link: https://mailster.co/

Constant Contact

Constant Contact is the WordPress email marketing plugin that enables you to collect visitors’ data and automate campaigns. It has an email editor with event marketing features to manage events seamlessly.

Features

• The user-friendly email editor has hundreds of templates to generate optimized emails and newsletters.
• Make customer connections with their emails simple.
• Event marketing features let you run and host different marketing events by sending event invitation emails, landing pages, and social media posts.
• Data drive email tracking to boost the campaign performance and create heat maps.

Pros

• Come with advanced list segmentation to target the correct set of audiences.
• It contains a lot of email marketing tools like signup forms and online ads.

Cons

• Some users needed help finding the support to be responsive.
• UI has some bugs that occasionally appear.

Pricing:

• Lite: INR 990/month
• Standard: INR 2888/month
• Premium: INR 6600/month

Link: https://www.constantcontact.com/

What Should You Consider When Choosing Email Marketing Plugins?

The following is what you need to look for in Email marketing WordPress plugins:

1. Easy to integrate with email marketing platforms

The plugin should be easy to install and set up. Pick the one that can be seamlessly integrated with the email marketing platforms.

2. Subscription form builders

You should be able to create beautiful subscription forms to attract visitors. The plugins will have drag-and-drop builders to make the forms that stand out.

3. Automated Workflows

Find a plugin that can save you time handling repetitive marketing tasks, such as you should be able to send welcome emails and follow-ups based on behavioural triggers.

Conclusion

Email marketing plugins for WordPress are potent in making email campaigns effective and engaging the audience with those emails. We have listed the top 10 WordPress plugins for email marketing, including pros and cons, so you can choose the one that caters to your needs and preferences. Integrating the email marketing plugin with the WordPress site will help you build an engaging email list, compelling content, and good subject lines and track the performance of campaigns.

FAQs – Best WordPress Plugins for Email Marketing

What are known as email marketing plugins for WordPress?

Email marketing plugins are tools that should be able to integrate with the WordPress website to create and optimize email marketing campaigns from the WordPress dashboard.

How will adding email marketing plugins benefit my website?

Email marketing plugins will engage the audience effectively, generate leads, and drive more conversions. You can use them to create appealing emails and segment the list of subscribers to target campaigns.

Are email marketing plugins simple to use?

Yes, the plugins are user-friendly and intuitive, allowing you to set them up quickly. It will enable beginners and experienced users to create email campaigns effectively.

Can email marketing plugins be integrated with WordPress plugins?

The email marketing plugins available in WordPress can be integrated with third-party tools like CRM and e-commerce platforms. It increases marketing efforts by connecting marketing activities with other tools.

Can email marketing plugins help me customize the campaigns?

Yes, a personalization feature is available in email marketing plugins. It contains tools to segment subscriber lists based on criteria like demographics, behavior, purchase history, and engagement levels.