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Return on Investment (ROI)

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Return on Investment (ROI) is a performance indicator that is used to assess an investment’s effectiveness or to compare the effectiveness of several distinct investments. It is a ratio that assesses an investment’s profit or loss in relation to the capital invested. The cost of an investment is subtracted from the benefit or return of an investment, and the result is divided by the cost of the investment. A percentage or ratio is used to represent the outcome. ROI can be used to evaluate an investment’s performance in absolute terms. It can also be used to compare the effectiveness of various investments.

How to Calculate Return on Investment?

The profitability of an investment is gauged by return on investment (ROI). It is computed by taking the investment’s net profit and dividing it by the investment’s cost, and then taking the result and expressing it as a percentage.

The ROI calculation formula is as follows:

  • ROI is equal to 100 times (Net Profit / Cost of Investment). 

Your return on investment (ROI) would be 20%. For instance, if you buy $100 in a stock and it generates a net profit of $20 after a year.

ROI = (20 / 100) x 100 = 20%

Remember that ROI is only one method of evaluating an investment’s performance. It has limits but can be helpful for comparing various investments. For instance, it does not account for the time worth of money, nor does it take the investment’s risk into account.

How to Use ROI

Return on investment (ROI) is a financial term used to assess an investment’s effectiveness or to compare the effectiveness of a variety of investments. You can use the following calculation to determine ROI:

ROI is calculated as (Gain from Investment – Cost of Investment) / Investment Cost.

Here is an illustration of how to employ this formula:

  • Assume you put $100 into a stock, and a year later, it was worth $120.
  • You would first deduct the investment’s cost ($100) from its return ($120) before calculating your ROI: $120 – $100 = $20
  • Then, you would split the investment’s gain ($20) by its cost ($100) as follows: $20 / $100 = 0.2
  • Finally, to express the ROI as a percentage, multiply the value by 100: 0.2 x 100 = 20%

Your ROI in this case would be 20%. This indicates that a 20% return on your investment was achieved.

ROI can be used to assess a variety of investments, such as stocks, bonds, properties, and companies. It is a crucial indicator to take into account when choosing an investment since it enables you to evaluate the prospective returns of various assets and gauge their potential profitability.

Advantages of a Better Return on Investment?

There are several advantages of a better return on investment(ROI):

1. Higher profits: A higher ROI means that an investment is generating a higher level of profit, which can be reinvested or used to fund other business ventures.

2. Greater financial flexibility: A higher ROI can provide more financial flexibility, as it allows an investor to make more informed decisions about their capital and how to allocate it.

3. Increased wealth: A higher ROI can lead to increased wealth over time, as the profits generated from the investment can be reinvested or used to make additional investment.

4. Better risk: reward tradeoff: A higher ROI can also offer a better risk- reward tradeoff, as it may indicated that an investment is less risky and more likely to generate a positive return.

5. Better financial performance: A higher ROI can also indicate better financial performance for a business or individual, as it show that they are effectively managing their assets and generating a higher level of return.

Limitations of ROI

Return on investment (ROI) is a popular financial term used to assess an investment’s performance or to contrast the effectiveness of several investments. It is computed by dividing an investment’s profit or net gain by the investment’s initial cost.

However, there are some limitations to using ROI as a performance indicator for investments, including:

  • The temporal value of money is not taken into consideration by ROI, which ignores the reality that money is currently worth more than it will be in the future. As a result, investments with longer time horizons may not seem as appealing as they might if the time value of money were taken into account.
  • The level of risk connected with an investment is not taken into account by ROI. A high-risk investment might offer a greater potential return, but it might also include a higher danger of losing money.
  • The opportunity cost is not taken into account. When calculating ROI, the potential profits that could have been attained by investing in a different opportunity are not taken into account.
  • Accountancy decisions may have an impact on it. The method used to account for an investment, such as the choice of depreciation method, might have an impact on the ROI calculation.
  • ROI is a statistic that looks backwards; it is based on previous data and does not account for predictions or uncertainty about the future.

Factors that Affect your Return on Investment?

1. Market Conditions: Your return on investment is significantly influenced by the state of the market (ROI). The success of investments and the return an investor can anticipate are impacted by economic cycles, interest rates, and inflation.

2. Investment Plan: Your ROI will be significantly influenced by the investment strategy you use. The risks and possible returns of various tactics vary.

3. Time Horizon: The length of the investment’s time horizon will also directly affect its return on investment. Longer time horizons typically provide an investment more room to grow or decline in value, which will have a bigger impact on the overall return.

4. Risk Tolerance: Another element that will affect Return on investment is risk tolerance. Larger risk-taking investors might be more willing to put up with bigger possible losses in exchange for higher rewards.

5. Fees and Expenses: Fees and costs associated with investments, such as commissions and management fees, can directly affect the return. While reduced costs can boost prospective returns, higher fees can decrease the overall return.

How to Achieve Good Return on Investment?

Investors might employ a variety of tactics in an effort to get a good return on their investment.

1. Put money into a diverse portfolio: Doing so can help you spread your risk and improve your chances of getting a high return on your investment. Diversification can be done both inside and across asset groups, such as stocks, bonds, commodities, and real estate.

2. Develop a long-term investing strategy. Compared to short-term investments, long-term investments have the potential to yield better returns. You may reduce the effects of market volatility and benefit from the power of compounding by using a long-term investment strategy.

3. Monitor on your investments: To get a decent return on your investments, regular investment monitoring is essential. You can improve your approach to maximize your return by keeping track of changes in the market, your assets, and other factors.

4. Utilize tax benefits: Utilizing tax benefits might help you improve your return on investment. Long-term, tax-advantaged investments can help you keep more of your money, such as retirement accounts and 529 college savings plans.

5. Take expert advice into account: Getting expert counsel from a certified financial advisor will help you get the most out of your investments. A financial advisor can offer guidance on how to maximize your return on investment and assist you in creating a customized investment strategy.

What Is a Good ROI?

A good return on investment (ROI) depends largely on the person or business making the investment as well as the particular investment being made. Generally speaking, a good ROI is one that exceeds the cost of capital, whereas a negative ROI is one that falls below the cost of capital.

A good investment would be one that generates a higher return than its cost of capital, such as if the cost of capital for an investment is 10% and the ROI is 15%. On the other hand, if the ROI is only 5%, the investment is seen negatively because it is bringing in less money than it costs to invest.

It’s important to understand that depending on the individual aims and circumstances of the investor, the definition of a good ROI may change. If there are additional benefits, such as a positive social or environmental impact, some investors could be ready to accept a lesser return on investment. Others might be more concerned with increasing their financial gain; in this scenario, a higher ROI would be seen favorably.


Return on Investment is referred to as ROI. It serves as a tool for calculating and evaluating various company prospects. It displays an overall picture of your company’s success and its capacity to bring in money for investors. For startups or new companies searching for growth funding, ROI is essential. The financial conditions and decisions of a firm are greatly influenced by return on investment. Young entrepreneurs need a strong ROI to survive and support themselves during the challenging process of raising capital.

FAQs on Return on Investment (ROI)

Q1. How is Return on Investment (ROI) Calculated?

Ans: The following formula can be used to determine ROI: (Return on Investment – Investment Cost) / Investment Cost The outcome is given as a percentage.

Q2. Can Return on Investment (ROI) be Negative?

Ans: Yes, ROI can be negative if the investment’s return is negative relative to its cost. If the ROI is negative, the investment did not make a profit; it actually lost money.

Q3. Is Return on Investment (ROI) the same as Profit?

Ans: No, profit is the actual net gain from the investment, whereas ROI measures how profitable an investment is. The investment’s profit is determined by deducting all costs from its return.

Q4. Can ROI be higher than 100%?

Ans: Yes, ROI can be more than 100% if the investment’s return is greater than its cost. The ROI would be 200%, for instance, if you invest $100 and the investment results in a net profit of $200.

Q5. What is meant by Return on Investment?

Ans: Return on Investment (ROI) is a metric for measuring financial performance that assesses an investment’s effectiveness or compares the effectiveness of several distinct investments. It is employed to assess an investment’s profitability or to assess the profitability of various investments. It is computed by dividing the net profit of an investment by the investment’s cost, and it is typically expressed as a percentage. The investment has been more profitable the higher the ROI.

Q6. What is a Good Return on Investment?

Ans: A good return on investment is one that satisfies or exceeds the objectives and expectations of the investor. This means that the investment should produce a level of return that is acceptable given the level of risk involved and the investment horizon.

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Last Updated : 08 Jan, 2023
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