10 Real Ways To Drive Traffic To Your Website

In today’s world, driving traffic to your website is important. But sometimes it may be difficult to figure out how you can drive traffic to your website. That’s what we are here to help for. Whether you are running a small business or want people to see your content online, these tips and strategies will help you drive traffic to your website.

In this article, we will explore 10 different unique and real ways to drive traffic to your website. These tips will help you from making your website easy to find on search engines to using social media and emails.

So let’s get started with the strategies and see how can you attract more visitors to your website.

1. Focus on SEO

Search engine optimization (SEO) is necessary for attracting people to your website. On-page SEO may be the most essential component in determining where your website ranks in the SERPs (search engine results pages). The higher you rank in the SERP, the more likely Google users are to click on to your website. 

Make sure that all of the page elements, including the title, h1 or header, meta description, alt-text, and URL, are keyword-rich and related to the page’s user objective.

Pro Tip:

• You can do keyword research using tools such as Moz, Ahrefs, and SEMrush.
• These services indicate what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, similar keywords, and plenty of other useful information to help guide keyword strategy.

2. Make Excellent Content

Awesome (relevant and unique) content not only improves your SERP ranks, but it also keeps people interested once they come at your website.

That is why simply posting any old information is insufficient; you have to create content that is unique and stands out from the crowd. Study what differentiates your organization and why you excel at handling your consumers’ needs.

Pro Tip:

• Brands (particularly B2B organizations) have begun using video to provide information about who they are and what they do best.
• Adding video to the homepage and putting it in blog posts improves Google rank and encourages people to remain longer on your website.

3. Updating Old Content

Hey, we’re doing it right now. This piece, written in 2019, is one of our most popular. However, a great deal has changed over the last three years. So we decided it was time for an update with some new tips.

Not only will your readers welcome updated content, but Google — and its ever-changing algorithm — enjoys a fresh point of view.

You don’t have to limit your content refresh to just blog postings. Try reworking on blog content as an infographic or explanation video.

4. Get Social

It’s tempting to follow every trend and fad, but selecting scrollers see right through it and are dissatisfied. If it doesn’t fit your brand or isn’t true to who you are, it’s not for you.

Here are some social ideas to help you get started:

• Share material (blogs, e-books, white papers, infographics, movies, etc.) on your social media networks.
• Engage followers by responding, retweeting, and tagging them in relevant content. 
• Use hashtags that represent your brand. 
• Video is an excellent approach to get scrollers to stop and listen to what you have to say. Go live or share short, authentically wonderful videos that provide value (even if it is only enjoyment value).
• Make sure to include a call to action in informative and educational materials postings that direct users back to your content-rich website.

5. Use Advertising to Increase Web Traffic

While organic search continues to drive more traffic (5.66% more than bought), paid advertising such as pay-per-click (PPC) and social media ads can help you reach a bigger audience while targeting your ideal customer.

When utilized in concert as part of a content-driven digital marketing strategy, organic and sponsored search boost website traffic. In reality, combined paid and organic search generates approximately 76% of overall traffic for B2B enterprises.

6. Send Email Newsletters that People will Open and Read

Email is a one-on-one conversation, unlike social media, which can feel like shouting from a platform in the town square.

Automation certainly makes it easier to send emails in bulk, but features like customization and division allow you to address the unique wants and pain points of the people you are targeting. Promoting content through email newsletters is an excellent strategy to improve website traffic, resulting in one of highest ROIS across all marketing methods.

Here are few marketing tips:

• Include interesting information from the material in both the subject line and the body of the email.
• Include a link or button that subscribers can use to read more of the content.
• Make sure your emails are mobile friendly. Links should be easy to see, as mobile devices account for 46% of all email opens.
• Use personalization strategies, such as including the subscriber’s name.
• Make your email visually appealing by using well-designed templates.
• Conduct A/B testing to see which versions of emails receive the most opens and clicks.

7. Give Away the Good Stuff

Giving customers something of value is an excellent strategy to increase traffic. For example, we produced a free editorial calendar template that anyone may download. We wanted to provide marketers with a platform that would make it easy to create and post content.

You can increase your profits and attract new leads by providing gated content/tools (giving the material and tools in exchange for the user’s contact information). Another strategy to improve website traffic is to promote the content/tools in relevant LinkedIn Groups or forums where industry professionals connect.

8. Write Guest Posts

Guest writing for other websites is an excellent approach to build backlinks, increase referral traffic, and improve SERP ranks. You should always conduct thorough research on websites in your field before presenting.

First, review a website’s content to ensure it is of good quality, then examine its domain authority and guest blogging requirements. Also, ask the newspaper whether they will share the post on social media and tag you.

9. Help a Journalist Out

You are an expert in your profession, which makes you a highly desired source for reporters. Register as a source on platforms like HARO and Quoted, and journalists will find you when they write stories on your area of expertise. 

Getting mentioned in trade magazines and major news sites positions you as an industry leader and generates interest in your company (and thus, your website).

10. Swap Backlinks

Backlinking can provide numerous benefits to your organization. Among them are higher SERP rankings and more visibility. According to one study, the top Google search results have 3.8 times more backlinks than the second through tenth places.

Backlinks might be in the form of list listings, but the ideal method to begin earning backlinks is to create high-quality, evergreen content that offers value to your area. Then, ask others in the industry to share. To give a further incentive, propose a mutually beneficial backlink swap by offering to include one of their links in a post of your own.

Easiest Way to Drive Traffic to Your Website

Driving traffic to your website involves a variety of strategy. First, improve your site for search engines (SEO) by employing relevant keywords, producing high-quality content, and increasing site speed and user experience. In addition, invest in content marketing efforts like as blogging, videos, or podcasts to attract and engage the audience you are targeting. Use social media to promote your content, communicate with fans, and drive traffic back to your website. 

Use email marketing campaigns to strengthen ties with your current audience and encourage people to return to your website on a regular basis. Finally, think about collaborating with influencers or other websites in your niche to gain insight into their audience and increase your reach. Combining these strategies, you may effectively increase traffic to your website and expand your online business.

Conclusion

Driving traffic to your website requires a planned combination of techniques. Prioritize search engine optimization (SEO), as well as attractive content production and communication through social media and email marketing. Collaborations with influencers and related websites might help you grow your audience greatly.

Consistency is crucial; carry out these methods on a regular basis to steadily increase the traffic to your website. By following these principles, you may effectively attract more visitors, increase user engagement, and finally achieve your online goals.

FAQs – 10 Real Ways To Drive Traffic To Your Website

What is traffic in SEO?

SEO traffic is when people visit a website by finding it through search engines like Google or Bing.

What are the three sources of traffic on a website?

The three main traffic sources are direct, referral, and search.

How do backlinks increase traffic?

Additionally, backlinking may provide you with more website visitors through referral traffic.