PhonePe’s Indus Appstore: A Game-Changer in India’s Digital Journey

In a significant move that promises to revolutionize India’s digital landscape, PhonePe has launched its Indus Appstore. This innovative platform is set to be a game-changer in India’s digital journey, offering a more competitive and localized mobile app store economy.

What is the Indus Appstore?

The Indus Appstore, launched by PhonePe, is an Android app store that revolutionizes app discovery by offering it in 12 Indian languages. It hosts over 2 lakh mobile apps and games across 45 categories, catering to a wide range of consumer interests. What sets it apart is its unique short-video-based discovery feature, which makes the process of finding new apps more engaging and interactive for users.

Benefits of the Indus Appstore?

1. Localized App Discovery: Offers app discovery in 12 Indian languages, catering to diverse linguistic preferences.
2. Wide Range of Apps: Hosts over 2 lakh mobile apps and games across 45 categories, providing a comprehensive selection.
3. Engaging Discovery Feature: A unique short-video-based discovery feature makes finding new apps more interactive.
4. Inclusive Digital Ecosystem: Aims to build a digital ecosystem where every Indian user feels at home.
5. Promotes Competition: By providing a fair and level playing field, it fosters healthy competition in the mobile app marketplace.

How to Download the Indus Appstore

Here are the steps to download the Indus Appstore:

Step 1: Visit The Official Website Of The Indus Appstore, Download The APK file

Step 2: If Downloading The APK from Google Chrome, Enable The “Install Unknown Apps” Option By Clicking On “Allow From This Source”.

Step 3: Once Downloaded, Click “Install The Indus Appstore”.

Step 4: To Start Using, Create An Account Using An Active Phone Number.

Key Features of the Indus Appstore

1. Diverse App Selection: The Indus Appstore hosts over 2 lakh mobile apps and games across 45 categories, ensuring a wide range of options for users.
2. Localized Discovery: The platform supports app discovery in 12 Indian languages, catering to the diverse linguistic preferences of Indian users.
3. Interactive Discovery Feature: A unique short-video-based discovery feature enhances the user experience, making the process of finding new apps more engaging.
4. Developer-Friendly: The platform provides a level playing field for developers, allowing them to choose any 3rd-party payment gateway for in-app billing without any commission charges if they use an external payment gateway.
5. Inclusive Ecosystem: The Indus Appstore aims to build a truly inclusive digital ecosystem where every Indian user feels at home.

Indus Appstore vs Google Play Store

Features	Indus Appstore	Google Play Store
Localization	Supports app discovery in 12 Indian languages	Does not have this level of localization
Developer Support	Provides a level playing field for developers, allowing them to choose any 3rd-party payment gateway for in-app billing without any commission charges if they use an external payment gateway	Has a standard fee structure for app listings and in-app purchases
App	Discovery Offers a unique short-video-based discovery feature	Uses traditional methods of app discovery
Market Competition	Challenges the duopoly of Google Play Store and Apple’s App Store in India	Dominates the global market

Popular apps on the Indus Appstore

Some of the popular apps on the Indus Appstore include:

1. Swiggy: A leading online food ordering and delivery platform in India.
2. Zomato: An Indian multinational restaurant aggregator and food delivery company.
3. Myntra: An Indian fashion e-commerce company.
4. Disney+ Hotstar: A subscription video-on-demand streaming service.
5. Domino’s Pizza: The mobile app for the global pizza delivery and carryout chain.

Future of PhonePe’s Indus Appstore

The future of the Indus Appstore looks promising. It wants to build a truly inclusive digital ecosystem where every Indian user feels at home. With its extensive array of categories, it seeks to provide users with a localized, contextual, and personalized experience. As the platform continues to evolve, it is expected to usher in an era of healthy competition in the mobile app marketplace, fostering a more democratic and vibrant Indian digital ecosystem.

Conclusion

The launch of the Indus Appstore marks a significant milestone in India’s digital journey. As the largest mobile app download market globally, India stands to benefit immensely from this localized and competitive platform. The Indus Appstore is not just an app store; it is a step towards a more inclusive and vibrant digital ecosystem in India.

FAQs

How does the Indus Appstore cater to local language preferences?

The Indus Appstore allows users to discover apps in 12 Indian languages, catering to 95% of Indians’ language preferences.

Is the Indus Appstore free?

Yes, the Indus Appstore is free to download and use.

Can iOS users use the Indus Appstore?

No, the Indus Appstore is currently only available for Android users.

Is there any subscription for the Indus Appstore?

No, there is no subscription fee for the Indus Appstore.