PayNearby Launches Platform Digital Naari to Generate Sef-Employment for Women

In a step towards women’s empowerment, PayNearby, a leading fintech company, has launched “Digital Naari,” a platform designed to generate self-employment opportunities for women. This creative initiative aims to uplift women across India, particularly in rural areas, by providing them with a platform to become entrepreneurs and gain financial independence.

Empowering Women with Digital Naari: A Leap Towards Sustainable Self-Employment

PayNearby, a digital network and branchless banking provider, announced the launch of a platform to foster sustainable self-employment for women, as stated on Saturday. The initiative, called Digital Naari, seeks to offer supplementary income opportunities for women residing in rural and semi-urban regions, according to the statement.

What is Digital Naari?

Digital Naari is a mobile application, created to promote sustainable self-employment for women, with a particular focus on rural and semi-urban areas. This platform will provide additional income generation opportunities, acknowledging and highlighting the important role women play as equal contributors to the country’s overall growth. Through user-friendly interfaces and easy features, Digital Naari will help women explore the entrepreneurial world. It catalyzes financial independence, promoting women’s economic empowerment and advancement.

How does Digital Naari work?

Digital Naari, empowers women entrepreneurs, often referred to as ‘banker didis,’ to offer a diverse array of financial and digital services to the masses. These have essential offerings such as cash withdrawal, facilitating bank account openings, money transfers, mobile recharges, insurance coverage, asset assurance, credit services, and participation in e-commerce. The platform ensures flexibility for women, allowing them to provide these services easily, be it from the comfort of their homes or stores, at times that suit their schedules.

How Will Digital Naari Support Underserved Women in India?

Digital Naari, an initiative by PayNearby, is to support underserved women in India, particularly in rural and semi-urban areas. The platform provides women with the opportunity to offer a variety of financial and digital services. This not only generates sustainable self-employment but also empowers women to contribute to the nation’s growth. By aligning with the Government’s ‘Lakhpati Didi’ initiative, Digital Naari aims to onboard and uplift one lakh women by 2025, fostering financial well-being and self-reliance among them.

Digital Naari’s Goal to Achieve by 2025

Digital Naari, aims to make a significant impact by 2025. The platform is set to onboard and uplift one lakh women, particularly from underserved areas. By providing opportunities for sustainable self-employment through a range of financial and digital services, Digital Naari wants to enhance the economic empowerment of women. The ultimate goal is to transform these women into equal contributors, driving socio-economic change across India.

How is Digital Naari Expanding its Reach?

Expanding its reach, PayNearby’s Digital Naari platform is broadening its impact. With a current network boasting over 10,000 women overseeing transactions exceeding Rs 1000 crore annually, the platform’s success is clear. Digital Naari is also developing partnerships with organizations, self-help groups, and dedicated individuals. This approach will amplify the program’s reach, promoting sustainable livelihoods for more rural women.

How Will Digital Naari Contribute to Financial Inclusion?

Digital Naari plays an important role in promoting financial inclusion by encouraging women to become agents of change in their communities. By offering financial services, these women become catalysts for broader financial inclusion, ensuring that even the underserved populations have access to essential banking and financial services.

Conclusion

PayNearby’s launch of Digital Naari marks a significant milestone in promoting women’s self-employment and financial independence, particularly in underserved areas. The program not only addresses the gender gap in entrepreneurship but also contributes to financial inclusion by empowering women to become change agents in their communities. By setting ambitious targets for the coming years, Digital Naari stands as a beacon of hope, showcasing the transformative power of fintech in fostering women’s economic empowerment.

FAQs

How does Digital Naari support women?

Digital Naari provides a platform for women to offer a diverse range of financial and digital services at their comfort.

What services does Digital Naari offer?

Digital Naari offers services like cash withdrawal, bank account opening, money transfer, recharge, assurance (insurance + assets), credit, and e-commerce.

How will Digital Naari contribute to financial inclusion?

Digital Naari contributes to financial inclusion by empowering women to become agents of change in their communities, providing essential banking and financial services at the grassroots level.