Marketing Analyst Job in Germany

Last Updated : 12 Apr, 2024

With its booming business scene and strong economy, Germany presents a wealth of chances for marketing analysts. These experts are essential in assisting businesses in comprehending customer behavior, market trends, and competitive environments to develop winning marketing plans. The panorama of marketing analyst positions in Germany will be discussed in this article, along with hiring practices, job sites, wage trends, and commonly asked questions.

Roles and Responsibilities:

To find trends, rivals, and consumer preferences, conduct market research.
Evaluating campaign performance and marketing ROI requires data analysis from a variety of sources.
Create customer segmentation and tailored marketing campaign strategies.
To analyze data and provide insights that can be put to use, apply statistical methods.
Work together with cross-functional groups to maximize marketing plans and approaches.
Present findings and recommendations to stakeholders, including senior management, to drive decision-making and strategy implementation.

Companies Hiring Marketing Analysts in Germany:

BMW Group

Requirements:

Bachelor’s degree in Marketing, Business Administration, or related field
Proficiency in data analysis tools such as Excel, SQL, or R
Strong analytical skills and attention to detail

Apply Here: Careers

Siemens AG

Requirements:

Master’s degree in Marketing, Economics, or related field
Experience in market research and data analysis
Knowledge of statistical analysis software such as SPSS or SAS

Apply Here: Careers

Volkswagen Group

Requirements:

Degree in Marketing, Business Analytics, or equivalent
Experience with digital marketing analytics and CRM systems
Strong communication skills and ability to present insights to stakeholders

Apply Here: Careers

Bayer AG

Requirements:

Bachelor’s degree in Marketing, Statistics, or related field
Proficiency in data visualization tools such as Tableau or Power BI
Experience in market segmentation and consumer behavior analysis

Apply Here: Careers

Daimler AG

Requirements:

Master’s degree in Marketing, Data Science, or relevant field
Experience in marketing analytics, preferably in the automotive industry
Strong problem-solving skills and ability to derive actionable insights from data

Apply Here: Careers

Adidas Group

Requirements:

Bachelor’s degree in Marketing, Business, or related field
Experience in digital marketing analytics and performance measurement
Knowledge of web analytics tools such as Google Analytics or Adobe Analytics

Apply Here: Careers

Bosch Group

Requirements:

Bachelor’s degree in Marketing, Business Administration, or related field
Proficiency in data analysis tools such as Excel, SQL, or Python
Strong analytical skills and ability to interpret market trends

Apply Here: Careers

Lufthansa Group

Requirements:

Master’s degree in Marketing, Economics, or related field
Experience in market segmentation and customer analytics
Knowledge of CRM systems and digital marketing platforms

Apply Here: Careers

Audi AG

Requirements:

Degree in Marketing, Business Analytics, or equivalent
Experience in automotive industry marketing analytics
Strong communication skills and ability to collaborate with cross-functional teams

Apply Here: Careers

BASF SE

Requirements:

Bachelor’s degree in Marketing, Statistics, or related field
Proficiency in data visualization tools such as Tableau or Qlik
Experience in market research and competitive analysis

Apply Here: Careers

Telekom Deutschland GmbH

Requirements:

Master’s degree in Marketing, Data Science, or relevant field
Experience in telecom industry marketing analytics
Strong project management skills and ability to drive strategic initiatives

Apply Here: Careers

Mercedes-Benz AG

Requirements:

Bachelor’s degree in Marketing, Business, or related field
Experience in digital marketing analytics and social media monitoring
Knowledge of CRM systems and customer segmentation strategies

Apply Here: Careers

Henkel AG & Co. KGaA

Requirements:

Degree in Marketing, Business Analytics, or equivalent
Proficiency in data analysis tools such as Excel, SQL, or SPSS
Experience in brand performance analysis and market forecasting

Apply Here: Careers

Porsche AG

Requirements:

Bachelor’s degree in Marketing, Economics, or related field
Experience in luxury brand marketing analytics
Strong quantitative and qualitative analysis skills

Apply Here: Careers

Continental AG

Requirements:

Master’s degree in Marketing, Data Science, or relevant field
Experience in marketing analytics within the automotive industry
Knowledge of predictive modeling and data visualization techniques

Apply Here: Careers

Bayerische Landesbank

Requirements:

Bachelor’s degree in Marketing, Business Administration, or related field
Proficiency in data analysis tools such as Excel, SQL, or Python
Strong analytical skills and ability to interpret market trends

Apply Here: Careers

Job Portals:

Salary of a Marketing Analyst in Germany:

The salary of a marketing analyst in Germany varies depending on factors such as experience, education, industry, and location. On average, entry-level marketing analysts can expect to earn between €40,000 to €50,000 per year, while experienced professionals with several years of experience can earn upwards of €70,000 per year.

Experience Wise Salary Trend:

Entry-Level (0-2 years of experience): €40,000 – €50,000 per year

Mid-Level (2-5 years of experience): €50,000 – €60,000 per year

Senior-Level (5+ years of experience): €60,000+ per year