Is SEO part of IT or marketing?

SEO (Search Engine Optimization) is considered more as a part of marketing rather than IT (Information Technology). Its primary goal is to enhance a website’s visibility in search engine results, attracting more traffic and potential customers. Although some technical skills are required for aspects like website optimization, SEO is fundamentally a marketing strategy focused on increasing online visibility and revenue.

SEO involves coordination among marketing, content, and IT teams. The marketing and content teams play a crucial role in creating and optimizing content to engage potential customers. Simultaneously, the IT team handles the technical aspects of SEO, such as website optimization and analytics tracking.

SEO operates as a bridge between technical and marketing elements. While technical skills are necessary for effective implementation, the overarching objective is rooted in marketing principles driving more traffic and fostering business growth. This alignment with marketing goals distinguishes SEO from IT, emphasizing its position as a strategic tool for enhancing online presence and achieving marketing objectives.