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Difference Between ON Page and OFF Page SEO

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  • Difficulty Level : Hard
  • Last Updated : 21 Jun, 2022

On-Page SEO: On-page SEO is a technique that is used for optimizing individual web pages to rank higher and earn more relevant traffic in search engines. In search engine optimization, like Google, Yahoo, and Bing on-page optimization refers to a factor that affects your website and web page listing in the natural search results. 

Off-Page SEO: Off-page optimization refers to the technique that can be used to improve the position of a website on a search engine results page(SERPS). Many people associate off-page SEO with link building but it is not only that. It is also used in promotion methods like blogging, website design, social bookmarking, etc. Below is a table of differences between On-Page SEO and Off-Page SEO: 

S. No.On-Page SEOOff-Page SEO
1.On-page SEO includes providing good content, good keyword selection, putting keywords in correct places, giving an appropriate title for every page, etc.Off-page SEO includes link building, increasing link popularity, search engine, link exchange etc.
2.On-page SEO will analyze the complete website.In off-page SEO we will promote the website.
3.On-page SEO we will use internal linking.In off-page SEO we will use direct linking.
4.

Techniques that are used in on-page SEO.

  • Publish high-quality content.
  • Optimize page titles and meta descriptions.
  • Optimize page content.
  • Headings and content formatting.
  • SEO Images and other multimedia elements.
  • URL optimization.
  • Internal links.
  • External links.

Techniques that are used in off-page SEO.

  • Influencer Outreach.
  • Contribute as Guest Author.
  • Social Media Engagement.
  • Social Bookmarking Sites.
  • Forum Submission.
  • Blog Directory Submission.
  • Article Submission
5.According to the MOZwebsite owners spend about 70% of time on on-page activityWhile on off page it only 30% activity
6.On-page SEO looks at what your site is about.Off-page SEO looks at how popular your site is.
7.

Factors that impact On-page SEO are as follows-

  • Internal Linking
  • Mobile Friendly
  • Navigation
  • Content Quality
  • Meta Descriptions
  • Image Alt Text
  • Page Speed
  • Core Web Vitals
  • Title Tags

Factors that impact Off-page SEO are as follows-

  • Social Media
  • Backlinks
  • Mentions
  • Google Business Profile (earlier Google My Business)
8.Both SEO work together in a complementary fashion to achieve Search Engine Optimization which is our main goal. We cannot select which is more important between the two.  But in the whole process, SEOs recommend that the focus should be given to on-page SEO before off-page SEO. Both SEO work together in a complementary fashion to achieve Search Engine Optimization which is our main goal. We cannot select which is more important between the two.  But in the whole process, SEOs recommend that the focus should be given to on-page SEO before off-page SEO. 
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