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Difference Between Google Analytics and Piwik

  • Last Updated : 06 May, 2020

Google Analytics: It is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Piwik: Matomo, formerly Piwik, is a free and open-source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.


Below is a table of differences between Google Analytics and Piwik:

FeaturesGoogle AnalyticsPiwik
HostingRemotely hostedSelf hosted
Data PrivacyUser can have data privacy concern due to remote hostigAdvance privacy features to protect user privacy
Custom reportingLarge number of reports that user can import created by other usersNo such feature but user can download themes and plugins from market-place
Clear browser versionIt provides clear browser version such as chrome familyNo such feature
ResultsIt gives top pages, top sources, visit page views, top locations and visitors currently on the websiteInformation representation is largely unclear
Per-minute viewsIt offers per minute page views chartNo such feature available
Live usersIt shows the visited user on website and users which are still on the websiteIt shows the visited user but it is not clear if visitor is still on the website or not
Date filterIt offers a custom easy to use date filter with lot of optionsIt offer time filter
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