Difference Between Google Analytics and Piwik

Google Analytics: It is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Piwik: Matomo, formerly Piwik, is a free and open-source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.


Below is a table of differences between Google Analytics and Piwik:

Features Google Analytics Piwik
Hosting Remotely hosted Self hosted
Data Privacy User can have data privacy concern due to remote hostig Advance privacy features to protect user privacy
Custom reporting Large number of reports that user can import created by other users No such feature but user can download themes and plugins from market-place
Clear browser version It provides clear browser version such as chrome family No such feature
Results It gives top pages, top sources, visit page views, top locations and visitors currently on the website Information representation is largely unclear
Per-minute views It offers per minute page views chart No such feature available
Live users It shows the visited user on website and users which are still on the website It shows the visited user but it is not clear if visitor is still on the website or not
Date filter It offers a custom easy to use date filter with lot of options It offer time filter
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