Difference Between Google Analytics and Mixpanel

Google Analytics: It is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Mixpanel: It is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.


Below is a table of differences between Google Analytics and Mixpanel:

Features Google Analytics Mixpanel
Use Case Best for page(session) based user tracking Best for event based user tracking
Tracking method It is focused on measuring pageviews It is an event centric tool build to capture user actions.
A/B testing It provides A/B testing for web It provides A/B testing for mobile
Integration Simple and easy to use Requires knowledge of events and internal flows to setup tracking
Data accuracy and speed For small scale it is accurate and fast but at bigger scale it lags For both small and large scale reports are accurate and up to date
Funnel setup Advance funnel setup is required before data can be visualized Funnel can be setup with options to see variation in flow of tracking
Processing time Takes a lot of time(in hours) to filter the reports Quick takes few seconds
Reporting speed Slow Fast
Segmentation Require setting and saving segments before usage Segments can be can be set up on fly and can be used later on
Incremental properties Automatic Manual
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