10 Best SimilarWeb Alternatives in 2024

Similarweb is a digital market company that provides insights and digital data about websites and apps. This data is provided to the businesses so they can mainly focus on growth of the company. It also provides detailed information about visitors and their interests which helps the professionals to improve the website and advertising according to the audience.

It consists of some special features like comparing industry standards that help in recognizing the area for improvement and competitor analysis that helps the company upgrade in the market dynamics. It also has some disadvantages like it is expensive for small businesses and startups and is limited to one country even for memberships.

10 Best SimilarWeb Alternatives in 2024

SEMrush

It is a digital marketing platform that provides great Search engine Optimization tools. It provides different features like keyword research, rankings, advertising research, competitor analysis, and social media analysis. It is used by many businesses as an alternative of similarweb which also provides improvement in online strategies and online ad campaigns and is user friendly.

Features:

• Keyword Research- Bring traffic to your site by finding the best keywords.
• On-page SEO- Get new ideas to improve your site’s health and SEO performance.
• Competitor Analysis- Increase your website traffic and improve performance with competitors’ winning strategies.

Pros:

• It is versatile as it provides social media content, content marketing and advertising research.
• Provides regular updates so that the user knows the latest market trends.

Cons:

• The premium plan is very expensive in general and even for small businesses.
• Only provides data on Google.

Pricing: It is free for 10 requests per day. Then it has 3 plans Pro ($129.95), Guru ($249.95) and Business ($499.95).

Link: https://www.semrush.com/

The Trade Desk

It is a technology company that provides a self service platform.Also demand side platform (DSP) is provided that allows advertisers and agencies to purchase and manage digital marketing through various channels. And presence of DSP makes it an alternative of Similarweb.

Features:

• Really emphasizes on Data driven targeting. 
• Provides an open marketplace for advertisers.
• Provides useful insights for campaign improvements.

Pros:

• Has many features and provides great customer service.
• Has less restrictions on certain health care advertising. 

Cons:

• Generates the data at a slow rate.
• It is very costly.

Pricing: Basic DSP plan is $99 per month.

Link: https://www.thetradedesk.com/us/edge-academy

InMobi Exchange

InMobi Exchange is a mobile advertising platform that operates as a mobile and a marketplace. Connects advertisers with a wide range of mobile app publishers. It operates globally so provides a diverse network. Because of providing monetization it is highly used in the market and serves as an alternative of Similarweb.

Features:

• Programmatic Advertising that allows advertisers to do the buying process.
• Allows advertisers to reach the audience with great insight
• Provides monetization to the publishers. 

Pros:

• Has a Real-Time Bidding(RTB) which allows advertisers to bid for real auctions
• It is a global website.

Cons:

• Has severe pricing complexities which can be difficult for advertisers. 
• Data can be delayed.

Pricing: It’s not published on their official website.

Link: https://www.inmobi.com/exchange

Ahrefs

It is a very user Friendly website that helps a SEO professional grow. It provides competitor insights, keyword explorer,etc. And also ranks your progress and provides content ideas. Has a very attractive user interface which makes this a great alternative of Similarweb.

Features:

• SEO Dashboard that helps you instantly spot changes in important SEO metrics
• Site explorer that helps you get competitors insights and keywords.
• Keywords explorer that helps you get winning keywords.
• Content insights that bring a large amount of audience can be provided and can be beneficial.

Pros:

• User friendly Interface which is useful for both beginners and experienced SEO professionals.
• Data driven targeting.

Cons:

• Social media Tracking is not as effective as other websites.
• Has complexities for beginners.

Pricing: Basic Plan starts at $99 per month.

Link: https://ahrefs.com/

Mangools

It helps you find the right keyword and create great traffic for the website. Also provides powerful backlinks and competitor insights. And lets you track your ranking. Hence, it is a magnificent tool that can be used as an alternative of Similarweb.

Features:

• It has a great user interface so it’s easy to use.
• Provides you with your SEO skills.
• Is the best value for your money.

Pros:

• SERP analysis that allows the analyses of search engine result pages and assesses the competition for keywords.
• Allows data driven campaign adjustments.

Cons:

• Users can experience delay in data updates.
• The analytical and reports can be less advanced.

Pricing: Entry plan starts at $19.90 per month.

Link: https://mangools.com/

Spyfu

Gives you instant access to strategies and top pages. Helps you compare domains and provides competitor analysis and Search engine research analysis. And lets you have the upper hand in comparison to the competitors. Is cheap comparatively in the market which makes it an great alternative of Similarweb.

Features:

• Users can discover profitable keywords for their niche and analyze search volume. 
• Provides domain overview like paid search traffic, etc.
• Provides competitor backlinks and rankings.
• Backlink analysis is also provided that can provide you great insights.

Pros:

• Provides historical data that allows users to track changes.
• It is very affordable.

Cons:

• Estimates and ad click pricing is not always accurate.
• The depth of features won’t be advanced.

Pricing: Basic plan starts at $9 per month.

Link: https://www.spyfu.com/

Conductor Competitive Intelligence

Helps you analyze your competitor as the name stands by that. Helps you get ahead of the competition by analyzing rank position, sites content,location, device type and more. Gets the surveys of top trafficking pages due to which it is a alternative of Similarweb.

Features:

• Helps users to track their performance and their competitors.
• Provides content insights that helps the company improve.
• Provides organic search strategies.

Pros:

• Provides an SEO approach that helps them improve their online presence.
• Provides educational resources for users.

Cons:

• Mostly focuses on SEO strategies and not social media or others. 
• Pricing complexities can be experienced.

Pricing: It is typically available on requests.

Link: https://www.conductor.com/

Ubersuggest

Ubersuggest is a very user friendly and helps you get more website traffic.It is affordable and serves as a top alternative of similarweb in the market. Analyzes your websites for SEO errors and keyword opportunities. Provides a huge amount of backlinks and keyword suggestions.

Features:

• Provides backlink analysis that allows users to understand link profiles.
• Provides content ideas that help in creating relevant content.
• Helping businesses in enhancing visibility in the local market by providing SEO optimisation. 

Pros:

• Very affordable comparatively to the competitors making it accessible to the small businesses and startups.
• Has a user friendly interface that helps different SEO professionals avail the benefits. 
• Provides Great keyword insights that help in creating huge traffic on the website.

Cons:

• Has limited advance features that are provided by different SEO suites.
• The reporting and analytical features are less sophisticated compared to the premium ones.
• The website has to face a learning curve in the starting while navigating.

Pricing: Very cost efficient and affordable.

• Business- $20 per month
• Individual website- $12 per month 
• Agency or Enterprise- $40 per month

Link: https://neilpatel.com/ubersuggest/

Adform

An individual technology company that helps you achieve your business objectives. And provides a better online ecosystem for both the consumer and the publisher.  Recommends the maximum outcome from the campaign and returns your valuable time with great benefits which makes it into the list of top alternatives of Similarweb. Helps you reduce the cost and improve the performance both hand in hand.

Features:

• Has serving capabilities that helps in delivering digital ads and managing ads across digital platforms.
• Allows personalized and dynamic optimization.
• Enables real time auction that allows buying and selling ads.

Pros:

• Allows cross channel integration that provides an integrated market approach.
• Allows advertisers to use data on more precise audiences and personalize the ad experiences.

Cons:

• Has features that are difficult to use.
• The pricing model can be hard to meet by small businesses and startups.

Pricing: The pricing is customized on services, the volume of advertising and the special features used. So the pricing is often provided on request.

Link: https://site.adform.com/

Adobe Advertising

Automated media buying platform with a demand side platform that is required by every business that helps in digital advertising strategies. Is very cost efficient and gives accurate forecasts and predicts outcomes. DSP is very comprehensive and gives you access to ad inventory which is important for the advertiser this allows Adobe advertising to be an alternative of Similarweb.

Features:

• Cross channel advertising that manages the campaigns across multiple channels that include display, video etc.
• Programmatic buying and selling ad inventory that allows advertisers to optimize campaign targeting.
• Allows advertisers to create personalized ads and target the precise audience. 

Pros:

• With the website’s DMP the cloud allows the data to be very precise and personalized.
• Cross campaign management supports the management of various digital channels.
• Facilitates the seamless collaborations between the creative teams and those managing advertising campaigns.

Cons:

• It is a complex model.
• The pricing model still being customizable is yet very costly for small businesses and startups.
• The customization may require expertise.

Pricing: Utilizes a customized pricing model based on factors such as the scope of services, the scale of advertising campaigns, and specific features required. Pricing details are often provided upon request.

Link: https://business.adobe.com/

Conclusion

Choosing the right alternatives of Similarweb depending on personal needs and price preferences and according to the data depth required. Each website that is mentioned above has its unique features, strengths, and pricing structures. 

Some include free trials and demos which makes them an alternative of Similarweb. Getting huge traffic and using high end keywords is recommended and provided by many websites and these are mostly user friendly models.Also as the trends keep on changing so its recommended to use websites that provide great analysis and visitor tracking insights. 

FAQs – 10 Best SimilarWeb Alternatives in 2024

Why is SEMrush an alternative of similarweb?

As it provides more backlink analysis and has a better User interface.

Which one is a better alternative of similarweb: Semrush or Spyfu?

Both have great SEO tools. But Spyfu can provide more benefits in comparison to the money you pay to Semrush.

Are there any free alternatives to Similarweb?

As it is an all in one site so no. But you can get a social media alternative named BuzzSumo.