B2B platform Udaan sees sale of 2.25 billion products in 2023

Udaan, a prominent player in India’s B2B e-commerce space, has witnessed phenomenal growth in 2023. The platform facilitated the sale of a staggering 2.25 billion products across the nation, solidifying its position as a key enabler for small businesses and Kirana stores. This achievement signifies a significant contribution to India’s B2B e-commerce landscape, which is projected to reach a value of USD 700 billion by 2023-end.

In Short

• Udaan, the online B2B platform, shipped over 2.25 billion products across India in 2023.
• 900 sellers on the platform achieved sales worth Rs 1 crore each.
• The platform saw a significant increase in the adoption of digital payment methods.

What is Udaan?

Udaan is India’s leading B2B (business-to-business) e-commerce platform, empowering small businesses and Kirana stores. Launched in 2016, it connects sellers to a vast network of buyers across the country. The platform offers a diverse range of products, efficient logistics, and easy payment options, contributing to the growth of both businesses and the Indian economy.

Products Sold by Udaan in 2023

Udaan successfully facilitated the sale of a whopping 2.25 billion products in 2023, catering to over 23 million orders across all Indian states. This remarkable feat signifies a significant surge in activity on the platform, reflecting the growing trust and adoption of B2B e-commerce solutions by businesses.

Udaan Sellers Surpassed the Rs 1 Crore Sales Mark

In a testament to the platform’s ability to empower sellers, Udaan witnessed a significant increase in individual seller success. During 2023, an impressive 900 sellers on the platform achieved sales exceeding Rs 1 crore each. This achievement highlights the platform’s potential to unlock growth opportunities for small and medium businesses by providing them with access to a wider customer base and efficient supply chain solutions.

Popular Product Categories on Udaan in 2023

Udaan witnessed a diverse range of product categories transacting through its platform in 2023. The platform saw significant sales in the following categories:

• Electronics: 31 million products
• Lifestyle and General Merchandise: Nearly 30 million products each
• Essentials: 10 lakh tonnes
• FMCG (Fast-Moving Consumer Goods): 2 lakh tonnes

This varied product mix indicates that Udaan caters to a wide range of business needs, from consumer electronics and fashion accessories to everyday essentials and household goods.

Benefits of Using Udaan for Businesses

Udaan offers a multitude of benefits for businesses, including:

• Wider market reach: Access to a vast network of potential buyers across India.
• Competitive pricing: Efficient supply chain management leads to competitive product pricing.
• Convenience: Easy online ordering and doorstep delivery.
• Variety: Access to a diverse range of products from various categories.
• Payment options: Flexibility in choosing various payment methods, including digital payments.

Adoption of Digital Payments Among Retailers

Udaan recognizes the importance of digital payments in streamlining business operations and enhancing financial inclusion. The platform actively encourages the adoption of digital payment methods among retailers and Kirana stores. In 2023, Udaan reported a 22% increase in the number of retailers using digital payment options on the platform. This shift towards digital payments not only simplifies transactions but also fosters greater transparency and financial security for both buyers and sellers.

Udaan’s Contribution to the Indian Economy

Udaan’s success contributes to the growth of the Indian economy in several ways:

• Empowering small businesses: Provides growth opportunities for small and medium businesses by facilitating wider market reach and efficient operations.
• Job creation: Contributes to job creation in various sectors, including logistics, warehousing, and customer service.
• Financial inclusion: Encourages the adoption of digital payments, promoting financial inclusion among small businesses and individuals.
• Boosting e-commerce: Strengthens India’s B2B e-commerce ecosystem, contributing to the overall growth of the digital economy.

How Sellers Benefit from Udaan in 2023

Udaan’s 2023 success story extends beyond just platform sales figures. It also paints a picture of significant benefits reaped by sellers who leveraged the platform’s capabilities. Here’s a closer look at how udaan empowered sellers in 2023:

1. Increased Sales and Market Reach: Udaan’s extensive network connects sellers to a nationwide audience, enabling them to reach far beyond their local markets. This significantly expands their potential customer base, leading to increased sales opportunities and overall business growth.
2. Competitive Pricing and Efficient Operations: Udaan streamlines the supply chain process, allowing sellers to offer competitive prices to buyers. Additionally, the platform’s efficient logistics network reduces operational costs for sellers, further enhancing their profit margins.
3. Growth for Small and Medium Businesses (SMBs): Udaan levels the playing field for smaller businesses by providing them with access to the same resources and markets as larger players. This empowers them to compete effectively and achieve significant growth, as evidenced by the 900 sellers exceeding Rs 1 crore in sales in 2023.
4. Diversification and New Product Categories: Udaan offers a diverse range of product categories, allowing sellers to expand their product offerings and cater to a wider range of customer needs. This diversification helps them attract new customers and mitigate risks associated with relying solely on a limited product portfolio.
5. Convenience and Efficiency: Udaan’s user-friendly platform simplifies the entire sales process for sellers, from product listing and order management to receiving payments. This streamlined experience saves sellers time and resources, allowing them to focus on core business activities.
6. Financial Security and Transparency: Udaan facilitates secure transactions and provides transparent payment options. This reduces the risk of fraud and late payments for sellers, ensuring they receive timely payments for their products.

Conclusion

Udaan’s impressive performance in 2023 underscores the platform’s significant role in transforming India’s B2B e-commerce landscape. By facilitating the sale of over 2.25 billion products and empowering numerous sellers to achieve significant growth, udaan is demonstrably contributing to the nation’s economic progress. As the platform continues to evolve and expand its reach, it is poised to play an even greater role in shaping the future of Indian commerce.

Udaan Scales Up – FAQs

Who is the owner of Udaan B2B?

Udaan is owned and operated by Hiveloop Technology Pvt. Ltd. It was founded by former Flipkart employees Amod Malviya, Sujeet Kumar, and Vaibhav Gupta.

What is B2B Udaan?

Udaan is a B2B platform that connects manufacturers, wholesalers, and retailers, offering a wide range of quality products at competitive prices.

Is Udaan owned by Flipkart?

No, Udaan is not owned by Flipkart. It was founded by former Flipkart employees but operates independently.

What is the full form of Udaan?

Udaan doesn’t have a specific full form related to the B2B platform. However, in Hindi, ‘Udaan’ means ‘flight’.