10 Best B2B Marketing Tools to Use in 2024

The world of marketing is quite amazing, no matter what product you launch, you’ll have to market it to make it reach a large audience. It is what makes the product famous.

There are many different ways of marketing. One of these is B2B Marketing, which is a type of marketing where the product or the business is marketed from one business to another. The customers in B2B Marketing are about getting the product for their own and selling it to other parties that may use it for their business.

There are many B2B marketing tools to use in 2024, and all of these tools offer great when it comes to B2B Marketing. Anyone can use these tools as they are easy to use and many good businesses use them daily in their own way and start using them for work. They are truly great for marketing your business and reach new heights of growth.

To find B2B marketing tools to use in 2024 is not easy and it takes time. All of these tools are new and updated for the world of 2024. All of these tools to use in 2024 are quite popular and many well-known brands use them for their own marketing.

1. Ahrefs

The first tool in our list of Best B2B Marketing Tools to Use in 2024 is Semrush. It is used for various purposes. This analyzes your website and helps you in processes such as keyword research and SEO optimisations. This is a powerful SEO tool that helps businesses to improve their visibility online.

Link: https://ahrefs.com/

Pros:

• It can be used to find words
• It is great for newly launched websites as it audauditse sites and checks things such as broken links

Cons:

• Expensive 
• Not easy to use for beginners

Price:

• $199

2. Oracle

Oracle is a great tool in B2B Marketing Tools , it is good especially if your data is too much and you want to get hold of it for marketing. It helps businesses to manage their brand and get control of all the data.

Link: https://www.oracle.com

Pros:

• The easy dashboard of the platform makes it best for you to use it
• It can easily connect with Microsoft Azure

Cons:

• It takes time to learn 
• It is not cheap for the beginners

Price:

• $2000

3. Customer. io

Customer.io is a platform to interact with your customers and generate data and use them to interact with older customers or to find new ones. The features such as tracking the behavior is good to understand the mind of the customer.

Link: https://customer.io/

Pros:

• Great tool with tracking 
• Reduces the work by automating all the necessary steps of customer interaction

Cons:

• Needs a developer to implement it first time 
• Can not repeat a whole campaign and have to start from beginning

Price:

• $100

4. BuzzSumo

BuzzSumo is another great tool used for content research and social media analytics. It helps to check what content is available on the topic and what is great for competitors on different platforms in social media.

Link: https://buzzsumo.com/

Pros:

• It is easy to research and check what is working
• Full historical data to deeply analyze

Cons:

• Extremely expensive
• Takes time to learn

Price:

• $999

5. Litmus

Another email marketing tool, Litmus is great for sending highly professional email and makes it easier to expand the name of your brand. It helps the brand to analyze and enhance their email marketing game to the next level.

Link: https://www.litmus.com/

Pros:

• A great tool which helps you to create email in fast paced speed 
• Other features of analytics are also available.

Cons:

• Application navigation is not easy 
• The language may come across as robotic

Price:

• $99

6. Tagbox

Tagbox is a great tool that helps your engagement and helps you to generate great campaigns for your content. It is like a super tool that helps you to collect, organize and check, and show off stuff from social media about your brand or event.

Link: https://taggbox.com/

Pros:

• The UI is easy to use and easy to learn
• It is quite fast to find campaigns

Cons:

• May lag a bit if overburden with tasks
• Takes time to learn

Price:

• $19/month

7. Hootsuite

Hootsuite is another great tool, which allows users to manage and schedule all of your posts. It helps you to track the engagement, check the performance of your site, among others.

Link: https://www.hootsuite.com/

Pros:

• Other platforms such as Grammarly and Canva with free to use 
• Stock photographs are available

Cons:

• Free trial not available 
• Takes time to master it

Price:

• $99

8. Crazy Egg

Crazy Egg is another tool among the  B2B marketing tools to use in 2024 that helps users to analyze and understand the interaction of visitors. It gives a visual analytic to show where users click and how they behave at your website and what area of your site they prefer to go on again and again.

Link: https://www.crazyegg.com/

Pros:

• The heatmap features is great to get visual appearance of your site on what people are clicking 
• It is great for testing your website

Cons:

• Not other features are available 
• Bad customer care service

Price:

• $49

9. SEMrush

SEMrush is another B2B marketing tool to use in 2024 which is all in one in its large number of features. It offers features such as Pay per click advertisement, analysis of competition and management of social media. It gives great strategies and improves performance.

Link: https://www.semrush.com/

Pros:

• It gives insight into things such as keywords 
• The one line reputation checker is another great feature

Cons:

• The cost is very high 
• Free plan is available but it is limited in features

Price:

• $129/month

10. Act-On

This is another in the list of B2B marketing tools to use in 2024, this tool helps to automate to help the businesses to enhance their marketing. It gives features such as social media management, tracking and other analytics.

Link: https://act-on.com/

Pros:

• It has great powerful lead generation which is helpful for marketing 
• The platform is highly user-friendly

Cons:

• It has limited interaction with other platforms
• The price of $900 is too much for new businesses

Price:

• $900 for a lifetime purchase

Conclusion

In the time of B2B marketing, using the right tool, especially best B2B marketing tools to use in 2024 is great. It is for many brands to connect with their customers and make them aware of your brand and also to expand it to newer areas across the whole world. Each tool here comes with its own positives and helps to enhance the strategy of the brands and achieve success in the market of 2024.

All of these B2B marketing tools to use in 2024 are easy to use and they don’t take much time to master. All these B2B marketing tools to use in 2024 are great and for any business, it is a must to try at least one of these tools to see for themselves how good they are for the growth of the businesses.

Best B2B Marketing Tools to Use in 2024 – FAQs

Are these B2B marketing good for different types of businesses?

Yes, while some of these B2B marketing tools to use in 2024 may look like they work best with big businesses, it is not the case. A of these offers great solutions to business of all kinds.

How is the learning for these B2B marketing tools?

It all depends on how the brand views these B2B marketing tools to use in 2024. If they are positive about these tools, they’ll quickly learn them and use them for work.  Some may require more time and resources to use effectively.

Can these B2B marketing tools be connected with existing business systems?

Most of these B2B marketing tools to use in 2024 offer the options with popular business platforms and systems, allowing great data connection.

Why are B2B marketing tools important?

B2B marketing tools streamline marketing processes, improve efficiency, and enable businesses to reach their target audience more effectively. They provide valuable insights and analytics, helping companies make data-driven decisions to enhance their marketing strategies.

What are some popular B2B marketing tools in 2024?

Some popular B2B marketing tools in 2024 include HubSpot, Marketo, Salesforce Pardot, Mailchimp, Hootsuite, LinkedIn Sales Navigator, SEMrush, and Google Analytics. These tools offer a range of features catering to different marketing needs.