7 Factors that Influence User Experience

What is User Experience?

User experience refers to the experiences that users had on the website during the interaction it includes their perceptions behaviours and attitudes before during and after using the product or service. User experience is very important because it will decide whether the user will Re-visit the site or not if you provide a good User experience then there are maximum chances that the Client or user will come back. So, we can say that user experience directly affects the brand image, feedback, and success of the product. In this article, we will understand What is User experience and the main factors that affect the User experience.

7 Factors that Influence UX

7 Factors that Influence User Experience

1. Useful:

The main purpose behind any product or service is to provide value to the users, accomplish their needs solve problems and ease their lives. If the product has this quality then they will find it relevant and beneficial, but if any product or service lacks usefulness. People won’t engage with it. So usefulness acts as an important factor.

2. Usability:

Usability means how easy is the product or service to be used for any purpose. If the user finds you. Product is easy to use, then they will use it otherwise if it is complex or they cannot understand it, they will leave the product. So, it is very important that it provides an initiative navigation, clear instruction and efficient workflow. A usable design not only influences user experience, but it reduces errors by users and ensures a smooth user journey.

3. Findability:

Useful and usable are important factors if a user is able to find your product, but what if user is not able to find your product because users are very quick to locate what they need within the product. So you should ensure effective findability. Which can be done by a clear organization, Search functionality and well structured content. You should also provide proper labeling, category categorization. Which will enhance findability.

4. Credibility:

When the users are going to spend their time and money on some product, then the most obvious question is that whether the product is real or fake, trustable. So trust is very crucial for the user experience. You can increase the credibility of your product by providing accurate information, transparent communication and a professional looking design. Generally users. Assess the credibility based on visual cues, the quality of content and the suspicious elements present in it.

5. Desirability:

It is beyond functionality. Desirability means creating an emotional connection with the users. It can be done through adding aesthetics, Branding, colors, slogans, labels to the product. Your product becomes desirable if people enjoy using the product. Product and service should be like that they evokes positive emotions and appear visually appealing to people.

6. Accessible:

Accessibility is also an important factor which influences user experience. Because there are people with different devices, disabilities, platforms, etc. And you should ensure that your product should be available with ease to all of people. Accessibility ensures that everyone, including the peoples with different devices, disabilities can use the product effectively in the same way as others. So you should consider the factors such as Color Contrast, Responsive design, Keyboard navigation and alternative text for images.

7. Valuable:

Your product should not only be useful to the users, but also provide them value. Because value, drives user engagement. User should feel that the product and the other benefits worth their time and effort. If your product provide enough value then the users will visit your product again and again. This value can be in the form of saving time, saving money, improving productivity or providing entertainment.

Why User Experience is important?

1. Consumer satisfaction:

Consumer satisfaction is very important cause everyone wants that if the user visits their website and they would be completely set of satisfied and don’t require to visit any other website . Good user experience provides higher level of customer satisfaction whenever the user finds your product easy to use initiative enjoyable they will give a positive review of it that will also and hence your brand image

2. User retention:

Means that a user will return back to your products or service whenever he needs it in future. So a good user experience increases the chances that the user will return back to the product or service and there are more chances that they will become your loyal customers.

3. Reduced customer support cost:

If your website have a good navigation, user interface and provide good user experience then the need for contacting to the customer service for understanding about the working, or queries will be reduced as the web design will be initiative and easy to use. So it will lower the overall support cost.

4. Competitive advantage:

In today’s competitive world when we know there are multiple websites for the same product or services it is very difficult to stand out but a good user experience will act as a differentiator between competing products and services. User experience will give company a competitive edge over the other similar websites by attracting and retaining their users.

5. Driven decision making:

For improving the user experience you need to research and test about the feedback of users properly, which will provide valuable insights about their behaviours, preferences and key problems by getting and analysing their feedbacks and other matrix company can take more inform decisions which can optimise and improvise their products which can lead to continuous improvement.

Conclusion

Hence, we understand that the user experience of a product, service or a website is influenced by multiple factors starting from usability and responsiveness to accessibility and brand identity. If business will prioritize these features while creating their product and services then it will not only meet the requirements of users but also exceed their expectations. Which will provide excellent customer satisfaction engagement and long term success in market place among with it. As the technology continuously improving you need to optimise your user experience continuously for delivering value and staying in the competitive environment.