Why UI/UX Design is Crucial for Digital Business ?

UI/UX Design is a crucial aspect of Digital business, it can make or break your business because a good UI/UX design can make you stand out from the crowd while a poor UI/UX design can make you lose customers irrespective of how your product/service is.

In this article, we want to put forward some points in favor of the fact that a good UI coupled with a good UX can make it a game-changer for your digital business. But before that, let’s discuss some basic points.

UI/UX Design is Crucial for Digital Business

What is UI design?

UI design or User Interface design is the process of creating the visual interfaces for a software application. There are lots of businesses where a designer will play both parts, but there are also lots of designers who specialize in UI design. UI designers help users to navigate an interface by using visual cues.

What is UX design?

UX design or User Experience design is the process of creating the experiences or the interactions that a user has with a product. The basic principle of UX design is to keep the needs of the user prior and improve the interaction of the user and the product keeping this in mind.

Importance of good UI/UX design

As we already discussed how crucial a good UI/UX design is for any Digital Business to sell its products or services, to extend those points, here are few points on the importance on UI/UX development:

• Ease of navigation though your product/service.
• Making data driven decisions in the business.
• Branding of your Digital Business.
• Communicating your USP (unique selling proposition) as a digital business as well as a product.
• Bringing more users and better retention boosting up the sales.
• Better interface and experience of the product.
• Sharing the vision of your Digital Business.
• Converting first time customers to loyal users.
• Better and more informed decisions on features and functionality of the product/service.
• Retaining the users and increasing the LTV (life time value) of a user.
• Creating a sense of community around your product.

Why UI/UX design is crucial for a Digital Business?

• Improved User retention/more visibility: User retention is completely independent of how good the codebase or use case of your digital product is. The user only looks and interacts with the interface not the code. Key to User retention is a good user interface coupled with great user experience.
• Effective interaction of the product: UI/UX Design is the way through which users can interact with any applications or websites. The primary goal of application UI principles is to provide the best interaction to the user. This helps in the overall quality of your digital product.
• Turning first time customers to loyal customers: The whole idea of UX design is to create an application structure that provides the best experience to the users. UX is directly or indirectly responsible for a user’s journey through an application which ultimately decides the success of any digital business.
• Saves money in longer run: Investing in UI/UX design is longer term, so instead of getting the UI changed every time a new feature is added, its better to have a UI/UX team/person that researches and comes up with the features required, design, interface etc.
• Communicating your product/service: Irrespective of what help marketing provides, users have to come to your website/app to buy your digital product/service or know about it. Here good copywriting along with great UI can create a lasting impression in the mind of the user.
• Scaling your digital product with Mobile UI/UX Design: Mobile applications is better known for targeting more customers and getting more eyeballs to your digital product/service. The mobile approach UI/UX design can help you scale the application to more number of people.
• Get business insights: The first step of UI/UX is to research about the user need and present it to the business team. Researching about the customers gives valuable insights about your digital product/service and what things should be improved.
• Bad UI with bugs breaks the user’s trust: It really becomes difficult to make a user buy your product/service if the application interface itself is full of bugs. Even a single bug in the interface can break the users fragile trust and they might end up buying nothing irrespective of how good your digital product/service is.

Best practices for a good UI / UX design

Here are a list of best practices for a good UI/UX design Specially for digital businesses:

• Wireframing is half way through: Wireframing done right leaves a very less scope of things going wrong in the User Interface. A perfect website of application structure can make or break your UI design which in turn reflects in the growth of digital business.
• Content Hierarchy and Organization: When you are creating UI/UX design for a Digital service/product, make sure that the content Hierarchy and the organization of content is in such a way that the USP – every Digital product/service has a Unique Selling Proposition, Make sure to highlight this unique selling proposition.
• A Consistent application and product: In some websites, the user experience of the website/app and the experience of the product they offer defers from one another. It might depend upon the stage of the company/startup or the market but the user should not find the product to be completely different from the branding website.
• User feedback and iterating: Taking feedback from the users can provide valuable insights about the product/service and what things should be improved. In order to continuously improve the digital product/service we have to that user feedback and iterate our UI/UX design.
• Focus on these properties of the UI:
  • Contrast: Contrast helps the User Interface in establishing the content/visual hierarchy, emphasizing a focal point and adding visual interest.
  • Alignment and Proximity: Alignment is direction of element flow and Proximity is closeness of the elements. Alignment and proximity brings order in unordered typography.
  • Repetition: Repetition is basically how many times patterns, visuals, or other properties are being repeating in the UI to give user an application that is easy to navigate.

What practices to avoid?

• Never forget to Customize: As a UI/UX designer never forget the fact that every user group or team design can have different requirements and can need a different customization based on their particular workflow.
• Never forget to focus on user research: User research is not just important for the UX designer, but also for the product/service specially in a digital business.
• Jobs is not done as soon as the application is pushed into production: Never consider that your job is done once the application is in production, as a UI/UX designer, take feedback from frontend team and from users. And iterate on those feedbacks, this way the application keeps on becoming better with each iteration.
• Never undermine the user’s intellect: Never consider that your user won’t mind an interface filled with bugs or he/she might not understand design so better simplify it. You can never guess who your user is, so always build for the smartest and most design oriented users.
• Never stop learning: As a UI/UX designer you can only stay relevant by staying ahead of the curve, that that you must step out of our comfort zone and learn the new technologies and trending tools in UI/UX field.

Conclusion

All the points we discussed in the article helps us realize that a good UI/UX Design is crucial for any digital business. Being a digital business, the design and development part should be our advantage over an offline business with some online presence. For a digital business with poor UI/UX itself says a lot about how poor the product would be.

We hope that this article helped you understand how important UI/UX design is for a digital business and improved your understanding about UI/UX design. Thank you for reading.